An Introduction to AI-Powered Marketing

Hosted by Dino Myers-Lamptey and Lee Henshaw

Mon, Nov 3, 2025

5:30 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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108 students

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Invite your network

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The Marketer in The Loop

Dino Myers-Lamptey and Lee Henshaw

View syllabus

Mon, Nov 3, 2025

5:30 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

108 students

Invite your network

Go deeper with a course

The Marketer in The Loop

Dino Myers-Lamptey and Lee Henshaw

View syllabus

What you'll learn

An introduction to The Marketer in The Loop

We’ll tell you all about our new Maven course on AI-powered marketing

How to use Ask Rally to create a synthetic survey

We’ll show you how we engineered 385 synthetic marketers and surveyed them about their willingness to pay for our course

How to use Base 44 to build pricing software

And how no-code platform Base 44 wrote software that analysed the survey answers to determine the price of the course

Why this topic matters

AI has transformed how we approach market research, develop marketing strategies and execute marketing tactics. The best marketers use tools like AskRally, Base44, Character.ai, Krea, QuickReply.ai and Runway to conduct more effective and efficient marketing plans in less time and with less money. The company that understands this will always outcompete the company that doesn't.

You'll learn from

Dino Myers-Lamptey

Founder, The Barber Shop

Dino Myers-Lamptey is the founder of the marketing consultancy The Barber Shop. A leader in conscious advertising, Dino sits on multiple industry boards and has been named a Top 10 Media Planner by Campaign for six consecutive years.

Lee Henshaw

Founder, Into-it

Lee Henshaw is a seasoned entrepreneur with 25 years of experience in entertainment, technology and media. He’s launched, grown and sold two online marketing businesses and is now running the UK software startup Into-it.

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