The Marketer in The Loop - AI Marketing Certification

Build a daily media monitoring agent with Claude Cowork, scheduled to deliver a morning digest from 30+ trade publications

Automate LinkedIn press outreach - filter thousands of contacts and send personalised messages without lifting a finger

Connect Microsoft 365 and Outlook to Claude - set up inbox and calendar briefings that surface what actually needs your attention

Apply the CLARITY framework - a 7-step prompting method - to close the gap between your intentions and Claude's outputs

Package your best prompts as Claude Skills that can be shared across teams for consistent, high-quality outputs every time

Use your Microsoft Outlook sent folder to build a voice Skill so Claude drafts emails that sound exactly like you

Design synthetic focus groups using Claude: simulate 12 specialist respondents and avoid the 'artificial average' trap

Use the Behavioural Bias Copywriting Skill, built on Shotton's Choice Factory, to generate and test 6 bias-driven ad copy variants

Move from blank page to a structured creative brief backed by behavioural science frameworks, not instinct alone

Turn a natural-language prompt into an interactive web app using Claude Artifacts - demonstrated live with the MORTN scale tool

Go from prototype to production: host on GitHub Pages, connect Firebase for data, and wire in the Anthropic API for recommendations

Design a website from a curated reference folder: borrow specific moves from four sites and get a first draft with a point of view

Use Claude in Excel to work with complex datasets live - build correlations tabs, analyse brand metrics and audit spend in minutes

Use Claude Cowork to sort and structure entire folders based on file contents, not just names - with human approval at every step

Know when to use Cowork for one-shot outputs versus Claude in Excel where the sheet itself is the ongoing workspace

Use Claude Projects as a persistent briefing engine - load brand guidelines once and produce every supplier brief in under two minutes

Build a Design System from your best decks with Claude Design, then export it as a Skill so every new presentation matches your brand

Let Claude flag strategic gaps before the brief leaves the building - protecting your thinking across every handover