Jared has seen a few things in his 49 years of experience. He’s been in this industry since the dawn of personal computing. He has witnessed how new technologies introduce unnecessary complexity in people’s lives, all because the developers failed to employ effective research practices.

In this Lightning Lesson, I explore how you’ll need to change your UX research practices when adding AI capabilities to products and services. By understanding your users’ and customers’ current workflows and frustrations, you can pinpoint precisely where AI will delight your users, measure the impact, and demonstrate that you’ve truly improved their lives. You’ll apply research techniques that lay the groundwork for products that exceed the customers’ expectations, anticipate the users’ needs, eliminate their burdens, and position your solutions as market leaders.

See how rigorous, user-centered strategic UX research transforms AI from a marketing buzzword into a meaningful product advantage. Discover how successful UX leaders uncover latent needs, measure impact, and build AI experiences that truly resonate with customers.