IC to Manager: Mindset Shifts to Lead w/ Confidence & Impact

Over the past 15+ years, I’ve run $1B+ organizations in eCommerce, advertising, media, and marketplaces — led 40+ person teams, owned P&L, and managed $400M+ marketing budgets that delivered measurable growth and ROI.

At Amazon, Dentsu Aegis, and Universal McCann (IPG), I operated at global scale. Later, as a founding team member of a venture-backed software startup, I helped raise $8M in seed funding and built the go-to-market motion from zero to traction.

Today, I am the Cofounder & COO of Level Up, a career acceleration platform with 250,000+ followers. Alongside Ethan Evans (retired Amazon VP), we combine executive coaching, leadership courses, weekly newsletter, an engaged community, and custom AI GPT tools to help ambitious professionals grow faster, avoid mistakes, and make better car

I also serve on the Harvard Business Review (HBR) advisory council and as a mentor at First Round Capital and

This session is grounded in my own career transitions across my 11 years at AWS in various roles, scopes, and leadership levels, and in the mentorship I have received over the years. Along the way, I learned how to:

• Build a multifaceted career by intentionally evolving skills and responsibilities instead of following a single linear path
• Shift from being a strong executor to becoming a multiplier of people and systems
• Embrace growth moments where success comes from enabling others, not having all the answers
• Redefine impact from individual contribution to team and organizational outcomes

By sharing these experiences, this session is designed to help others learn from what worked, avoid common early missteps, and move into management with clarity and optimism.

Connect with Tanvi on LinkedIn.

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