Integrate PLG + Sales: Start-up Growth Playbook

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Integrate PLG + Sales: Start-up Growth Playbook

Hosted by Patricia de Villa and Ren Saguil

Tue, Mar 11, 2025

11:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Invite your network

Go deeper with a course

Elite Sales 'Win High-Value Enterprise Deals'

Ren Saguil

View syllabus

Tue, Mar 11, 2025

11:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Elite Sales 'Win High-Value Enterprise Deals'

Ren Saguil

View syllabus

What you'll learn

Find founder-market fit

How to analyse founder-market fit and match your PLG + Sales approach to your strengths and vision.

Build your Ideal Client Profile

Build a detailed ICP that goes beyond demographics to understand trigger events, buying cycles, and decision-making.

Create a lean iterative PLG+Sales Playbook

Techniques for creating a lean,PLG + Sales motions, starting with minimal viable processes before scaling.

Maximise your ROI

Build a metrics framework that tracks both product adoption signals and sales effectiveness, maximising ROI.

Why this topic matters

In today's challenging economic environment, startups have much less room for mistakes in their execution. The PLG + Sales playbook isn't just about growth tactics—it's about building a sustainable business that aligns with your fundamental strengths and values as a founder while maintaining capital efficiency. PLG + Sales helps startups grow by combining their strengths with smart resource use.

You'll learn from

Patricia de Villa

20+ yrs launching products, 3x Founder, Fintech & Digital Banking Pioneer

Patricia is a seasoned tech entrepreneur and product leader with over 20 years of experience in launching products and building startups. Fifteen years ago, she founded a pioneering digital payments startup to serve underserved communities in the Philippines. She then co-founded an agriculture startup supporting local farmers and later led omni-channel strategy for the Philippines' largest retailer.

She most recently played a pivotal role in launching a trailblazing digital bank in the Philippines. Today, she leads product and tech for Fraxional, a New Zealand startup enabling the future of work with AI.

Ren Saguil

Cofounder Fraxional, 25 yrs+ winning sales at Vodafone, Ruckus, Alcatel-Lucent

Ren is a 25-year experienced revenue leader with a proven track record of exceeding targets and growing large, complex accounts within the Technology, Media, and Telecom (TMT) industry.

She has led and won enterprise and large, complex deals at Globe Telecom (Singtel Group), Alcatel-Lucent (Nokia), Ruckus Wireless, and Vodafone, contributing to more than 130M Euro career sales.

Creator of the B2B Sales Maturity Framework, Ren empowers sales professionals by integrating strategy, processes, and behaviors to optimize sales cycles and drive revenue growth.

Today, Ren drives growth at Fraxional, helping companies scale faster and efficiently.

Previously at