Staging environment
Free Lesson

How Designers can use AI to prioritize like a PM

30 min
Sep 24, 2025 3:00 PM
Virtual (Zoom)

In this video

What you'll learn

Master a practical prioritization model

Learn Ryan's simple but powerful value/cost/risk model that makes prioritization clear & persuasive, even in complex org

Turn AI into your product strategy partner

See how to guide ChatGPT to brainstorm, pressure-test, and refine initiatives instead of just spitting out ideas

Watch a real demo in action

Go inside an actual ChatGPT chat. See its outputs, Ryan's critique & how he refines it to reach a high-leverage priority

Apply proven best practices

Learn to frame context, spot bad trends, push back on assumptions, and guide AI toward stronger, more strategic outcomes

Why this topic matters

AI is rapidly collapsing the roles of PM, Designer, and Engineer. To stay relevant, designers must use AI to master product skills just as PMs and engineers start using AI to create designs. In this lesson, you’ll combine prioritization frameworks and ChatGPT to spot high-leverage opportunities, make compelling prioritization arguments, and future-proof your design career in the AI era.

You'll learn from

Ryan Scott

Ryan Scott

Design leader · Airbnb, DoorDash, Salesforce · Berkeley MBA

Previously at

Airbnb
DoorDash
Palantir
Salesforce
Haas School of Bus.
See all products from Ryan Scott