Molly Godfrey

How to Show Up in AI Search: LinkedIn SEO for Founders

LinkedIn Organic Growth Strategist & Coach

Meg Clarke

Search Strategy Expert & SEO Consultant

Learn how AI-powered search is evolving & how LinkedIn content (especially profiles + posts) gets indexed and surfaced

Understand How AI & LinkedIn Search Work Together

Learn the simple content habits that increase your chances of being surfaced in search results.

Build an SEO-Friendly LinkedIn Content Strategy

Learn how to strategically use LinkedIn posts to validate your expertise and get indexed for key client search terms.

Use Long-Form Content to Boost Search Visibility

In this course, you'll get hands-on with AI tools and techniques that marketers can apply immediately to improve productivity, streamline campaigns, and create powerful data insights. Every session is designed to help you accomplish real tasks that translate into results.

Turn "AI" from a buzzword into your competitive advantage.

Course syllabus

Live Classes Tuesdays & Thursdays

2 Live Office Hours

Jan 13th-24th

Weekly projects

Course schedule

SEO and Digital Marketing Professionals who want to stand out by increasing their productivity and effectiveness with AI.

Content Creators and Social Media Marketers looking for ways to scale and personalize content without sacrificing quality.

Students looking to get a jump start in Marketing Automation.

Who is this course for

Outcomes you'll achieve:

Use competitive SERP data and AI tools to efficiently create high-quality briefs and impactful copy, including both written content and visuals, to effectively scale your content efforts.

Elevate Your Content Creation with AI

Leverage AI for advanced keyword research, trending topics, trending forum/social questions, and sentiment analysis to deliver more targeted and impactful content.

Build and Implement AI-Driven SEO Strategies

Build AI-powered workflows to automate tasks like eblast copy and social posts, —while keeping a human-in-the-loop to keep your content unique and engaging.

Automate Repetitive Marketing Tasks to Save Time

Teach your team core AI concepts, practical marketing applications, and how to integrate ethical AI into strategies for meaningful impact.

Explain the Foundations of AI in Marketing

Develop actionable AI skills to elevate your Marketing or SEO career, streamline your processes, and gain a competitive edge.

Cohort 3

Britney Muller

Cohort 2

Cohort 4

Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist. You'll evolve from traditional marketing methods to becoming a pioneer in AI-enhanced strategies. By the end of this course, you'll possess the skills to: • Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Plus you'll gain exclusive access to the "AI for Strategic Content Marketing: Building the Future of Engagement Workbook" — an invaluable resource available only to course participants: This comprehensive workbook guides you through 13 in-depth modules, covering everything from AI-driven strategic research to innovative content creation tactics. Develop practical skills with hands-on exercises that help you: • Craft AI-assisted SWOT analyses and competitor research• Create detailed AI customer personas for deeper audience insights• Build AI-enhanced content strategies aligned with SMART objectives• Master AI-driven content creation while maintaining your brand voice• Measure and optimize your AI-powered content marketing efforts Packed with worksheets, real-world exercises, and an extensive AI Marketing Toolkit, this workbook is your roadmap to becoming an AI-first content marketing leader. By the end of the course, you'll have the skills and confidence to build a complete, AI-enhanced strategic content marketing plan tailored to your brand and audience. This transformation will position you at the forefront of the content marketing field, equipped with the knowledge and tools to lead in an AI-driven future. You'll gain the confidence to make data-backed decisions, the creativity to develop groundbreaking campaigns, and the technical know-how to leverage AI tools effectively. *Get Reimbursed:&nbsp;Many companies and agencies offer an L&amp;D or education budget that covers the cost of this course. For more information, please see this page: https://maven.com/expense or click on the 'Get Reimbursed' link under the enrollment button. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

Become an AI-Powered Content Marketing Strategist

Three 1-hour+ live sessions with Lisa Peyton offer direct access to expert insights. Get personalized feedback, dive deeper into AI tools, and solve real-world challenges. These interactive sessions accelerate learning and provide valuable networking opportunities.

Live Sessions Friday December 6th, 13th, and 20th

Weekly hands-on projects apply AI to real marketing challenges:<ol><li>Conduct AI-powered market analysis</li><li>Create detailed audience profiles using AI tools</li><li>Develop an AI-driven content strategy </li></ol> Each project builds practical skills for immediate implementation in your work.

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

What you’ll get out of this course

Live, hands-on learning sessions providing guidance and mentorship applying your new AI skills. Not just recorded videos.

LIVE Learning in an Online Classroom environment

PIA, your professor in AI, will be available for the duration of the course to help with assignments and answer your questions around the clock.

Gain 24/7 access to your very own AI professor who is an expert on using AI for content marketing. 

Explore AI's transformative impact on content marketing, from creation to analysis. Learn to leverage AI for data-driven insights, enhancing audience targeting and engagement strategies.

Understand the role of AI in strategic content marketing

Master AI-powered tools for comprehensive market insights. Discover how to analyze trends, consumer behavior, and competitor strategies more efficiently, leading to data-driven strategies and targeted marketing efforts.

Learn how to use AI tools for market research and analysis

Harness AI to create rich, dynamic audience personas. Learn to analyze vast data sets, uncover hidden patterns, and predict consumer behavior, enabling hyper-targeted content and personalized marketing strategies.

Develop detailed target audience profiles using AI

Leverage AI to craft powerful, data-backed content strategies. Learn to strategize content creation, distribution, and performance measurement, ensuring your marketing efforts resonate with audiences and drive measurable results.

Create data-driven content marketing strategies with AI

Create AI-powered customers to collect valuable data, and deepen your understanding of audience needs and behaviors.

Design AI customer companions to enhance audience understanding

Learn how to approach measuring the value of your AI projects.

Measure the value and impact of AI in content marketing initiatives

Official professional certification of “AI for Strategic Content Strategy” course completion. Suitable for LinkedIn profiles, resumes, CV's, and other professional materials. Reimbursement Info:<a href="&nbsp;https://maven.com/expense" rel="noopener noreferrer" target="_blank">&nbsp;https://maven.com/expense</a>

Course Professional Certification & Reimbursement Funds

Master AI-powered content marketing to craft innovative strategies, understand audiences, and stay ahead of competitors.

Lisa Peyton

Senior AI & Experiential Marketing Strategist and Professor

Spring 2025

Summer 2025

Whether you're already active on LinkedIn or just getting started, you know it could be driving more business growth. But right now it's:→ More time-consuming than revenue-generating→ Missing a clear strategy for converting connections to clients→ Not delivering the ROI you know is possible Sound familiar?→ You're sharing content but not seeing meaningful business results→ You know thought leadership matters but struggle to stand out→ You're watching competitors win deals through LinkedIn while your efforts plateau Here's the truth:LinkedIn isn't just another social media platform. It's a business engine that can systematically drive: → Inbound leads→ Strategic partnerships→ Top talent→ Media opportunities→ Revenue growth But most "LinkedIn courses" miss the point. They focus on content creation while ignoring the platform's true potential as a business development tool. You don't just magically start drowning in leads because you post a few times / week using some template that looks like everyone else's content. You need a strategy to stand out and what many growth gurus don't tell you is how much success on LinkedIn depends on the behind-the-scenes strategies rather than content itself. What makes this course different?I spent 20 years leading sales operations before mastering LinkedIn as a growth channel. I'll teach you how to: → Transform your profile into a client-attracting asset→ Curate your feed to perfection, providing endless opportunities for strategic engagement. → Build meaningful relationships that drive business value→ Create content that resonates with decision-makers→ Convert connections into opportunities (without being salesy) This isn't just about posting content. It's about building a systematic approach to growing your business through LinkedIn. Why Sales Navigator Mastery Matters While others teach basic LinkedIn, I'll show you how to leverage Sales Navigator's advanced features to: → Identify and connect with decision-makers at scale → Build targeted prospect lists that convert ﻿→ Get real-time insights on your ideal clients In 4 weeks, you'll get:→ Live training sessions that build on my sales operations expertise→ Group working sessions to implement what you learn→ A personal strategy session to customize your approach→ A framework for turning LinkedIn from a time-sink into your most valuable business platform→ Training on how to leverage Sales Navigator (LinkedIn's premium toolkit) for targeted business growth→ Systems and processes that turn LinkedIn from a social platform into a sales engine→ Advanced prospecting strategies I developed while scaling tech companies Ready to transform your LinkedIn presence into a predictable business generator? Join the next cohort!

Build a magnetic personal brand. Attract clients, talent, and opportunity. Win.

Thursdays will be 90-minutes of structured learning with time for Q&amp;A Tuesdays will be 60-minute office hours where the agenda is primarily driven by student questions &amp; collaboration.

Tuesday & Thursday Learning Sessions

Each week we'll cover a new area and students will have access to full recaps as well as a homework assignment per area of study.

Participation in this cohort includes a 60-minute 1:1 strategy session with Liam upon completion of the course to ensure that you have everything you need to implement the lessons learned.

Private 1:1 Strategy Session with Liam

Students will have access to all slides, recordings, and written recap material forever.

Lifetime Access to Course Materials

Early-stage B2B founder building premium service brand. Needs LinkedIn strategy for lead generation, partnerships, and industry authority.

Established coach/consultant with proven expertise. Needs LinkedIn system to scale beyond referrals and attract ideal clients consistently.

Executives and entrepreneurs with deep industry knowledge but struggling to position as thought leader beyond referral network.

<ul><li>Transform your profile into a magnetic landing page that converts views into conversations with high-value targets.</li><li>Master every profile section from banner to recommendations, fully optimized for conversion. </li></ul>

PROFILE TRANSFORMATION

<ul><li>Build a valuable, relevant network through strategic engagement.</li><li>Fill your feed with content that inspires you to engage strategically in timely conversations relevant to your industry. </li><li>Learn advanced search techniques, signal monitoring, and engagement strategies.</li></ul>

EXPERT ENGAGEMENT AND NETWORKING STRATEGIES

<ul><li>Develop your unique content strategy and personal brand voice.</li><li>Create compelling posts across multiple formats, leveraging AI and collaborative tools to scale your presence.</li><li>Learn how to maximize your content creation efforts at scale.</li></ul>

CORE CONTENT MARKETING STRATEGY

<ul><li>Convert your LinkedIn activity into measurable business results.&nbsp;</li><li>Learn how to measure your success, scale your content creation, and supercharge your social selling strategy.</li><li>Master premium features, analytics, and time-saving tools to build a sustainable social selling engine.</li></ul>

SUPERCHARGING YOUR CONTENT CREATION & SOCIAL SELLING EFFICIENCY

<ul><li>Cohorts are capped at 15 people to ensure that everyone gets plenty of personalized attention &amp; Q&amp;A. </li><li>Every student gets a 60-minute 1:1 with me in addition to the 10 hours of small group instruction. </li></ul>

PERSONALIZED ATTENTION

Build your personal brand and master social selling on LinkedIn. Turn your expertise into a magnet for ideal clients and business growth.

Liam Darmody

Sales Operations Leader turned Personal Brand Strategist & Business Coach

AI is threatening SEO and changing the way we create content. ChatGPT, Perplexity and Google's own AI reduce traditional search traffic by 94%.* This is, of course, a threat and an opportunity. And the winners won't just shift their SEO to "AIO," they will completely reinvent their organic customer acquisition. We'll help you discover the risks and opportunities to your business, and craft your post-SEO growth strategy. You won't just leave with theory—you'll leave with your complete organic acquisition strategy ready to implement immediately.

Rewrite Your Customer Acquisition Strategy for the AI Era


If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

CMOs who need to size their risk, develop a new strategy, and shift headcount and budget to continue to grow organic acquisition.

Entrepreneurs who need practical strategies to build direct audience relationships and create content that stands out in the age of AI.

Marketing Leaders who need to optimize for LLMs, find new traffic sources, build audiences, and produce content that gets cited, not stolen.

A tailored organic growth strategy that fits your specific business, industry, and team capabilities

Your AI-Native Content Strategy


Clear assessment of your SEO vulnerability with plans to shift dependence before traffic collapses

A Risk Mitigation Plan


Custom KPIs that track the ROI of your content investments, and provide leading indicators of future growth.

Key Metrics


Gap analysis of your current team versus what you'll need to execute successfully, and a plan to shift spend from declining channels to new growth areas without increasing total spend.

Talent & Budget Shifts


Prioritized action steps with quick wins and longer-term strategic initiatives.

A 90-Day Implementation Roadmap


Senior Leaders: Rewrite your growth strategy for the AI era – build a sustainable growth engine that doesn't rely on paid ads or SEO.


Lightning Lessons

How to Show Up in AI Search: LinkedIn SEO for Founders