LinkedIn Authority System: Build a Content Strategy that Attracts Clients
4 Weeks
·Cohort-based Course
Leave w/ 10+ polished posts, a repeatable content system that saves hours each week & clear positioning that attracts the right clients
This course is popular
3 people enrolled last week.
LinkedIn Authority System: Build a Content Strategy that Attracts Clients
4 Weeks
·Cohort-based Course
Leave w/ 10+ polished posts, a repeatable content system that saves hours each week & clear positioning that attracts the right clients
This course is popular
3 people enrolled last week.
Previously at
Course overview
Get visible on LinkedIn without sacrificing your authenticity or nuance.
You’re a deep thinker. You have valuable expertise and insights, but it’s frustrating when you can’t seem to get that LinkedIn visibility breakthrough.
It shouldn’t be this hard for someone with your level of experience and knowledge to be seen as an authority and attract the right clients.
I know the feeling.
I launched my first business on Instagram while running a blog. Getting clients felt like pulling teeth, and every month I hoped referrals would sustain me. But Instagram’s highly visual style wasn’t aligned with my strengths: teaching, frameworks, and storytelling.
When I started publishing long-form ideas and insights on LinkedIn, everything changed. I got the traction I had craved, and soon I was consistently selling my high-ticket services.
Today, I run a successful LinkedIn business working with some of the smartest experts in their fields, professionals with Ivy League Degrees & PhDs, agency pedigrees, and world-class careers, who are now building businesses of their own.
My work helps them get the visibility they deserve.
When I look back, my success came from building a repeatable system:
→ Widening my audience so new people found my work
→ Nurturing connections through niche-specific content
→ Showcasing transformations so clients reached out directly
That’s the system I’ll teach you inside this course.
One client, a fractional executive with a sales and client retention background, was posting random event recaps and occasional insights. Nothing stuck. Once she had a clear system for:
→ Capturing her expert advice,
→ Credibly sharing her professional background, and
→ Publishing social proof content…
Everything changed. She went from invisible to consistently landing high-ticket, inbound opportunities.
What You’ll Learn
Week 1: Thought Leadership Content
Isolate your expert insights into high-performing, compelling posts that build authority.
Week 2: Storytelling That Connects (Without the Cringe)
Tell your personal story in a way that positions you as credible and builds audience trust.
Week 3: Social Proof & Transformation Content
Turn your client wins and results into credibility content that attracts more of the right clients.
Week 4: Writing for the LinkedIn Algorithm
Learn the art & science of post structure so your ideas drive engagement and growth.
Who is this course for
01
Founders looking to stand out in their industry and be known for their expertise
02
Agency Owners & Service Based Businesses who want LinkedIn to be a primary lead generation channel
03
Fractionals, Independents, and Freelancers looking to attract new clients
Prerequisites
Posting History
This isn’t a beginner course. You’ve posted your own content before and know the basics of navigating LinkedIn.
Proven, repeatable offer
You’ve had at least 2–3 paying clients and an offer that’s converted.
Clarity LinkedIn is your platform
You’re ready to show up consistently and build thought leadership specifically on this channel.
What you’ll get out of this course
Learn How to Be Known for Your Expertise (and Show It Consistently)
You will learn my idea-to-post framework rooted in marketing psychology + conversion copywriting so you can take raw ideas → shape them into digestible, valuable, educational LinkedIn posts → consistently demonstrate your authority in a way your audience recognizes and trusts.
Learn How to Share Your Story Strategically (Without the Cringe)
You’ll learn how to use my Storytelling Zone of Genius framework to Identify 3–5 pivotal moments from your career or life that reveal your values & credibility. Break down those moments into digestible LinkedIn story posts that feel professional and relatable.
Learn How to Write Sales Content that Gets Your Audience to Reach Out
Using my social-proof-transformation-story content method to highlight client wins that make your value obvious to prospects. Show measurable impact (metrics, before/after, testimonials) in ways that feel natural and conversion posts that give readers a clear reason to reach out.
Learn How to Write Posts that Perform (Structure, Style & Algorithm Savvy)
You’ll learn exactly how to structure, position & frame your content so it gets read + engaged w/ on LinkedIn. Using hook writing formulas to stop the scroll, post structure (intros, line breaks, CTAs) so your ideas are easy to skim and share.
What’s included
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Live sessions
Learn directly from Molly Godfrey in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
8 live sessions • 17 lessons
Week 1
How to Write Value & Educational Based Content
Oct
29
Live Session 1
Oct
31
Office Hours & Live Q+A
{VIDEO} The 5 Ways to Influence Your Audience
{VIDEO} Fill in Your Content Matrix
Making the Most of Evergreen Thought Leader Frameworks
Week 2
Resonant LinkedIn Personal Storytelling
Nov
5
Live Session 2
Nov
7
Office Hours & Live Q+A
{VIDEO} Finding Your Storytelling Zone of Genuis
{VIDEO} Channeling Your North Star Client in Story Content
Understanding the effective elements of a story
Understanding what to AVOID in story content
Universal Human Story Themes to Tap Into
Templates, Proven Story Posts & Example Frameworks
Week 3
Social Proof & Credibility Building Transformation Content
Nov
12
Live Session 3
Nov
14
Office Hours & Live Q+A
Addressing Your Client's Objections in Posts
Identifying Your Client's Trigger Buy Points
The Art of Effective Case Study Writing
Gathering Client Transformations
Effective Calls to Actions to End Your Posts With
Week 4
Wide Net, Audience Growth, and High-Engaging Content Frameworks
Nov
19
Live Session 4
Nov
21
Live Office Hours & Q+A
Finding the Intersection of Viral Themes & Your Authentic Experience
Outside the Box Posting Frameworks That Drive Engagement
Formatting Do's & Dont's
What people are saying
Alexandra Jeglitsch
Cydnee DeToy
Noel Chan
Meet your instructor
Molly Godfrey
Molly Godfrey
Molly is a viral content creator and LinkedIn strategy evangelist.
She successfully scaled her first online business in the personal growth & coaching space to multiple six figures and has reached millions of readers - all from the power of writing online.
Now she works 1:1 with founders and leaders to help them breakthrough their visibility blocks and turn their LinkedIn presence into an effective business development and audience growth tool - through the power of quality thought leadership content,
Her clients consistently receive new inbound inquiries and industry opportunities as a result of her work.
Join an upcoming cohort
LinkedIn Authority System: Build a Content Strategy that Attracts Clients
October 2025
$1,200
Dates
Payment Deadline
Don't miss out! Enrollment closes in 9 hours
Course schedule
4-6 hours per week
Wednesdays & Fridays
Weds @ 12pm ET, Fri @ 1pm ET
Weekly projects
2 hours per week
Every week you will be able to submit your content to me in batches and I will personally review for feedback
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Join an upcoming cohort
LinkedIn Authority System: Build a Content Strategy that Attracts Clients
October 2025
$1,200
Dates
Payment Deadline
Don't miss out! Enrollment closes in 9 hours