In the last 15 years I've been working hands-on as well as leading growth, across both, product and marketing. I worked on scaling user acquisition, improving retention, and increasing revenues for a few dozens of B2C products, including mobile apps like IG Trading, adidas Training, Mimo, and others. As a team member and a lead, I've grown apps to 500k-1m MAUs and from 0 to >$3-10 million in ARRs.

In the last 5 years, I've also been teaching digital marketing, consulting, and mentoring startups and scaleups on growth. This helped me apply my experience and 'playbooks' to a wider range of cases and understand what mobile and digital businesses need at different stages.

I am confident in the efficiency of my full-funnel approach to growing B2C apps and this course is where I share my learnings, successes, failures, and frameworks that I've learnt in my jobs and side consulting projects, and >100 coaching and mentoring sessions.

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