Class is in session
Unlock your app's growth and maximize revenues
4.8 (24)
3 Weeks
·Cohort-based Course
Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business
Class is in session
Unlock your app's growth and maximize revenues
4.8 (24)
3 Weeks
·Cohort-based Course
Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business
Other companies I've worked with / for
Course overview
Take a structured, full-funnel approach to growing your app's userbase & revenue
Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing tactics to test now? During the course you'll discover the key concepts of product-led and marketing-led growth as well as ready-to-apply tactics that will help you grow your app business. You'll explore all the app marketing channels and PLG mechanisms worth focusing on and prioritize your work on them
This course is for:
01
Founders (Seed-Series A/B) who want to learn the mechanics and design a winning strategy for scaling the app's revenue and acquisition
02
Paid UA, ASO, CRM experts trying to break into growth roles, build a holistic approach to marketing, and work closer with product teams
03
Product Managers who want to understand the value of marketing and approach growth not only through the lens of product features and UX 🚀
04
Marketing executives turning a mobile app into an extra revenue stream or transitioning from digital marketing into mobile 🎯
05
Other professionals working in app growth teams and interested in learning about app growth, user acquisition, retention, and monetization
During this course you will:
Decide which parts of the app growth funnel and methods to focus on
- Break down your growth goals and KPIs into actionable metrics and measure the impact of moving each of them.
- Assess the growth of your app and identify your biggest growth opportunities.
Bonus: Templates for funnel analysis, scenario
Develop your user acquisition strategy and define the marketing channels' mix
- Learn the paid and organic strategies to drive efficient user acquisition.
- Apply the best practices, current trends (like UGC), and creative experimentation strategy.
- Learn how to optimize the channels' performance in the post-IDFA era.
Bonus: Channel matrix template
Dive into product-led growth and learn how to integrate additional growth loops into your app and power up your user acquisition
- Examine the potential of viral and content loops for decreasing your CACs.
- Review the state of your activation and retention to make sure they contribute to user and revenue growth.
Bonus: Templates for engineering your product viral and referral loops
Maximize subscriber conversion, retention, and increase LTVs
- Build and prioritize a roadmap of monetization experiments to scale revenue.
- Optimize your paywall, pricing, packaging, and discount strategy to increase conversion rates.
- Apply top tactics for revenue growth.
Bonus: Experiment launch and analysis templates, interview guides.
This course includes
5 interactive live sessions
Lifetime access to course materials
4 in-depth lessons
Direct access to instructor
9 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Unlock your app's growth and maximize revenues
Course syllabus
Week 1
Nov
5
Workshop 1: Funnel analysis, pyramid of metrics, and growth scenarios
Nov
8
Workshop #2: Activation, Retention, Virality
Module 1: Funnel analysis, pyramid of metrics, scenario planning
Module 2: Activation, Retention, Virality
Module 3: Unit economics and Revenue growth
Week 2
Nov
11
Workshop #3: Apps' monetization and unit economics
Nov
14
Workshop #4: User acquisition and decreasing CAC
Module 4: Paid User Acquisition, ASO, Creative experimentation
Week 3
Nov
18
Workshop #5: Growth Processes
Bonus
Bonus materials, reading list, templates to use
4.8 (24 ratings)
What students are saying
About me
Ekaterina Gamsriegler
I've been working for 13+ years in growth and marketing roles as an operator and a leader and got hands-on experience in scaling user acquisition, improving retention, and increasing revenues for mobile apps like IG Trading, adidas Training, Mimo, and others. As a team member and a lead, I've grown apps to 500k-1m MAUs and from 0 to $3-10 million in ARRs.
For the last 3 years, I've also been teaching digital marketing, consulting, and mentoring startups and scaleups on growth. This helped me apply my experience and 'playbooks' to a wider range of cases and understand what mobile and digital businesses need at different stages of their development.
I love sharing my experience, structuring it, and now I’d love to share my key learnings, successes, failures, and frameworks that help me succeed in my day-to-day work with you.
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Unlock your app's growth and maximize revenues
Course schedule
5-6 hours per week, for 2.5 weeks
Five live workshops
5 x 1.5 hours
We'll meet for live workshops at 17.00 - 18.30 CET. We'll go through the material, do light exercises in breakout rooms, and I'll answer all your pressing questions during the Q&A at the end of each workshop.
AMA / Q&A
Ongoing Q&A on Slack
Throughout the whole course and after it's over I'll be answering all your questions in our Slack channel.
Weekly projects
In between workshops you'll be looking into data, your users' needs, and work on the strategy, tactics, and roadmap for growing your app. I'll be happy to give feedback on your projects!
Scenario planning for mobile apps
The goal of this sheet is to help you make more informed decisions and better prioritize different experiments and features that you can work on in order to increase app revenues. For example, you can use it to make decisions about increasing/decreasing budgets, product changes, pricing, conversion rate improvements, and more. You can also use it to compare different scenarios and determine which of them has a bigger impact on the bottomline.
Download the free template
Learning is better together
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms during the workshops and our community chat
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
FAQs
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