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Personal Branding Masterclass

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2 Weeks

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Cohort-based Course

The #1 class on personal branding! Learn from the author of the bestselling book on the subject. This is the path that launches careers.

Course overview

Create your powerful personal brand with the expert

Based on years of research, this course has helped hundreds of people reach new heights in their careers, businesses, and lives. This is a rare and unique opportunity for first-hand study with Mark Schaefer, the author of "KNOWN," the all-time bestselling book on personal branding.

Who is this course for

01

Business professionals who need to stand out in their industry.

02

Content creators threatened by AI or getting lost in a sea of noise.

03

Visionaries who want to spread their ideas.

Key topics

How do I remain relevant?

The world is changing fast. A strong personal brand might be the ONLY defense you have against AI and other technology encroaching on your career!

How do I start?

Creating a personal brand might seem overwhelming, but it doesn't have to be. Let's get clear on a process designed specifically for YOU.

How do I find the time to do this?

Nobody needs more work piled on their plate. You'll learn how to create a powerful personal brand with a reasonable workload!

How do I sustain my success?

Building a personal brand requires consistent effort. How do I know if it's working? How do I build momentum?

How do I stand out in a crowded field?

Mark Schaefer helps you apply years of research and a proven process to help you create a distinctive and effective personal brand. You'll receive an exclusive workbook and 1:1 coaching to help you get there!

What’s included

Mark Schaefer

Live sessions

Learn directly from Mark Schaefer in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

17 lessons • 2 projects

Week 1

Feb 23—Mar 1

    Session ONE: The business case for the personal brand

    3 items

    Session TWO: Defining What You Want to be Known For

    3 items

    Session THREE: Exploring your Place in Your Industry

    2 items

Week 2

Mar 2—Mar 6

    Session FOUR: A Rational Content Strategy

    3 items

    Session FIVE: Building an Actionable Audience

    5 items

    Session SIX: Advanced Ideas, Measurement, and Momentum

    3 items

What students are saying

See what people are saying about Mark Schaefer's work

        Mark Schaefer has been instrumental to helping me define my personal brand and unlock massive growth."
Dennis Yu

Dennis Yu

Founder, Blitzmetrics
        Expect to receive true guidance that is tried and tested -- and inspiring.
Dorie Clark

Dorie Clark

NYT Bestselling author
        Mark is a star. His understanding of the material is first-rate. I highly recommend this course to anyone who wants to become known!
Dr. Julia Bramble

Dr. Julia Bramble

Consultant and author
        The classes are beyond excellent, and the experience is priceless.
Frank Prendergast

Frank Prendergast

Entrepreneur
        You simply cannot pass up an opportunity to take Mark Schaefer's Master Class. It's filled with practical and actionable guidance for building a relevant personal brand in the modern world.
Scott Murray

Scott Murray

Evolved Communications Leader
        Mark offers the definitive experience for building a personal brand. Life-changing.
Valentina Escobar-Gonzalez

Valentina Escobar-Gonzalez

Small business owner
        Mark doesn't teach the cookie-cutter approach to personal branding that everyone else is parroting. He guides you through crafting a personal brand that really resonates and sets you apart. Mark's masterclass is the gold standard of personal branding.
Valerie Hayes

Valerie Hayes

Chief Operating Officer
        Mark is super accessible and helpful, tailoring the class to those in it, and the 1:1 time with him is super valuable.
Dave Tabor

Dave Tabor

SVP Colorado Chamber of Commerce
        Mark's class propelled my career to unexpected new heights!
Joeri Billast

Joeri Billast

Web3 CMO
        Mark was a joy to have as the teacher! His expertise in marketing and branding is clear,
Mason Smith

Mason Smith

VP Actium Group
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Join an upcoming cohort

Personal Branding Masterclass

Cohort 14

$1,499

Dates

Feb 23—Mar 6, 2026

Payment Deadline

Feb 22, 2026
Get reimbursed

Meet your instructor

Mark Schaefer

Mark Schaefer

Mark Schaefer is a globally-acclaimed strategy consultant, futurist, keynote speaker, college educator, and author of 10 books including KNOWN, the bestselling book on personal branding. He has been listed as among the most effective and inspiring digital marketing leaders in the world and has been featured in The WSJ, BBC, Bloomberg, and other sites. Mark is a popular keynote speaker and is a faculty member of Rutgers University. You can learn more about him at businessesGROW.com

A pattern of wavy dots

Join an upcoming cohort

Personal Branding Masterclass

Cohort 14

$1,499

Dates

Feb 23—Mar 6, 2026

Payment Deadline

Feb 22, 2026
Get reimbursed

Why personal branding? Why now?

By the end of this experience, you'll have a complete personal branding plan

By the end of this experience, you'll have a complete personal branding plan

Active learning, not passive watching

This course focuses on live workshops and fun, hands-on assignments that lead to a comprehensive, individualized plan.

Learn with a cohort of peers

We'll be tapping into a class of your peers who are eager to grow and share.

A unique, intimate experience

You won't be lost in a big class. This course is limited to just TEN people, so the instruction will be personal and memorable. And each student receives two private 1:1 sessions with Mark.

Frequently Asked Questions

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A pattern of wavy dots

Join an upcoming cohort

Personal Branding Masterclass

Cohort 14

$1,499

Dates

Feb 23—Mar 6, 2026

Payment Deadline

Feb 22, 2026
Get reimbursed

$1,499

USD

·

2 Weeks