The Marketer's 3-Week Personal Branding Cohort
Maria Ledentsova
Personal Branding Coach (32k+ LinkedIn)
Build a Personal Brand That Brings You Opportunities & Future-Proof Your Career
A personal brand isn’t a “nice-to-have.” anymore. It’s essential for your career.
And building one while employed is a win-win for you and the company.
When layoffs happen, the market doesn’t reward “good marketers.” It rewards visible ones.
But when you try to build a personal brand, you hit the same walls:
🫠 “I don’t have time on top of my 9–5.”
🫠 “I don’t know what to post and it feels cringe.”
🫠 “What will my colleagues think?”
So you postpone it for a few more months.
You wait... but nothing changes. It doesn't get easier.
And relying on a CV alone in today’s market with 10000s of great candidates is a losing game, too.
Great marketers like you miss out on amazing opportunities. And it's not because you lack the skills or expertise.
Here's what you need:
✅ A proven content strategy
✅ Actionable outcomes from day 1
✅ Accountability to keep at it
✅ Learn how to make personal branding a win-win & bring leads and ideal hires to your company
After the course, you'll join our alumni WhatsApp community for ongoing support & motivation.
You're not just getting information with this cohort – you're getting clarity, outcomes, community and leverage.
What you’ll learn
In 3 weeks, you'll:
Optimize your headline, About section, and banner so you stand out when people search for talent in your field
Position yourself as an expert (not just an employee) so opportunities come to you instead of you chasing them
Make it crystal clear what value you bring – whether you're looking for your next role or building a side hustle
Use proven copywriting frameworks to create posts that spark conversations and grow your network
Find your voice so you stop sounding like every other marketer but like the human, interesting person you are
Learn exactly what to do when you can (or can't) post about your company
Plan a realistic posting rhythm that you can actually maintain alongside your full-time job
Use the 3-post framework to balance content & grow
Learn to use AI tools & more to help you create great content.
Overcome imposter syndrome and the fear of looking stupid in front of colleagues, bosses, or your network
Hit post without spiraling for hours by reframing your approach to LinkedIn & personal branding
Get accountability and support from a community of marketers who get it – so you're not doing this alone
Learn directly from Maria
Maria Ledentsova
I help full-time marketers build LinkedIn brands that open doors.
Who this course is for
Full-Time Marketers
You work a 9-to-5 and know LinkedIn will help your career, but you don't have hours to spend on creating content.
Multi-Passionate Marketers
You’ve always juggled 2–3 side projects. Learn to build a brand that reflects all parts of you.
Future Entrepreneurs
Not an entrepreneur yet, but thinking about it? Build your audience and personal brand now for your future.
Prerequisites
Active LinkedIn profile (or willingness to create one)
You'll be posting and optimising your profile throughout the course, so you need an account to work with and apply what you learn.
Working as a marketer full-time
This course is designed specifically for marketers. The content, examples, and strategies are tailored to the marketing role & challenges.
What's included
Live sessions
Learn directly from Maria Ledentsova in a real-time, interactive format.
Live co-writing sessions and Q&A's
Create posts together during live sessions. Get immediate feedback and walk away with polished content ready to post or schedule.
Master writing, editing and lead gen
Access pre-recorded & to-the-point video lessons that complement the live sessions. Watch on your own time and revisit whenever you need them.
Alumni WhatsApp community
Get support, share wins, ask questions, and stay accountable even after the course ends.
Personalised feedback and post reviews
Get eyes on your content and profile. Submit posts for review. Learn what works.
Lifetime access to materials
Come back to the recordings and resources anytime you need a refresher.
LinkedIn Challenge (in collaboration with SocialKit)
30-day LinkedIn challenge to help you build a consistency habit – prompts, hooks, and prizes included!
Course completion certificate
Earn a certificate you can add to your LinkedIn profile & CV.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
6 live sessions • 6 lessons • 5 projects
Week 1
Feb
18
Week 1: Kick-Off & Foundations Session
Feb
21
Optional: (Optional) Co-Writing + Q&A (90 min)
Week 1: Pre-Work, Tutorials & Homework
Week 2
Feb
25
Week 2: Strategy, Systems & Algorithm
Feb
28
Optional: (Optional) Co-Writing + Q&A (90 min)
Week 2: Pre-Work, Resources & Homework
Free resource
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The LinkedIn Post Publishing Checklist
I used to think posting on LinkedIn was simple: get idea, write, publish.
After growing from 400 to 31k followers in 2 years, I learned there are actually critical steps most people skip – and they're the difference between posts that flop and posts that perform.
This checklist covers everything I review before hitting publish: hook quality, post structure, timing, formatting, engagement strategy, and more.
It's the exact system I use and teach to clients and students. If you want your posts to perform, you need this.
Schedule
Live sessions
8-10 hrs
Wed, Feb 18
5:30 PM—7:00 PM (UTC)
Sat, Feb 21
12:00 PM—1:30 PM (UTC)
Wed, Feb 25
5:30 PM—7:00 PM (UTC)
Testimonials
"Maria is one of the best personal brand and digital marketing experts I’ve ever met."
Ekaterina Servetnik
Co-Founder @12BRAVE"Maria is a true expert on building a presence on LinkedIn. She shared amazing tips, different approaches, and strategic planning advice. I’m excited to put her tips into action."
Aleksandra Rydzyńska
Brand Specialist @HRnest"Maria is generous with her first-hand experience and open about what has and hasn't worked for her."
McKayl Barrows
Content Strategist @Multiplayer"Maria combines honest, spot-on feedback, very practical advice, and a genuinely warm supportive approach. She challenges you in the best way - asking What’s the purpose? Who are you really talking to? - and helps you turn that clarity into action."
Nataliya Lindhout
Executive Coach