Malcolm Werchota

Cohort 1

Launch without guesswork. Validate your idea, reach your first customers, and build a scalable foundation in a 2-day intensive bootcamp

Co-founder coatingAI, AI Consultant with 50+ workshops for startups & CXOs

Davide Rovera

Manager of Venture Creation activities at Esade eWorks

Mini AI MBA for early-stage founders

The Mini AI MBA is a two-day, hands-on workshop designed to help you transform a rough business idea into something real—and do it fast. Instead of digging through heavy theory, you’ll learn by rolling up your sleeves and actually building. You’ll use advanced prompting to clarify your ideas, rely on retrieval-augmented generation (RAG) to uncover quick market insights, and explore multi-agent frameworks that streamline your decision-making. By the end of the weekend, you won’t just have an idea in your head, you’ll have tested it with real feedback, improved it based on that input, and crafted a go-to-market plan that’s ready to roll. Plus, you’ll walk away with a pitch deck that makes a strong case to investors and partners. What sets the Mini AI MBA apart is its focus on helping you discover and apply these tools directly, not just talk about them. Instead of hours of lectures, you’ll get practical, guided experience as you build, adapt, and refine your concept on the spot. When Monday arrives, you’ll have something tangible: a tested idea, the confidence to act, and a clear path forward. It’s your chance to start turning “maybe someday” into “let’s make it happen right now. Why learn from us?When you learn from Malcolm and Davide, you’re tapping into a unique blend of AI innovation and serious business acumen. Malcolm’s track record includes delivering 50+ AI workshops in just six months for a range of industries—from consumer health to pharma and even oil and gas—so he’s well-versed in transforming cutting-edge tech into measurable impact, even in the most challenging corporate environments. He’s done it for global players like Microsoft, Nestlé, and Johnson &amp; Johnson, and has co-founded ventures like coatingAI and werchota.ai that prove his solutions are both practical and profitable. Davide, meanwhile, brings the disciplined, strategic thinking of an MBA professor combined with the practical, growth-oriented mindset of a startup mentor and investor. As a lecturer at Esade and co-founder of Esade’s eWorks program, he’s guided early-stage ventures toward sustainable growth. His investment work with Kili Ventures extends across African tech ecosystems, ensuring his perspective is grounded in diverse, real-world challenges. Together, they’ll show you not just the “what” of AI adoption, but the “how”—from market validation to pitching investors with confidence. You’ll learn to navigate the fast-moving landscape of AI without getting lost in the hype, and you’ll gain the business frameworks needed to turn innovation into lasting value. If you want guidance that’s both forward-looking and firmly grounded in real-world success, you’re in the right place. What the bootcamp will look like: Day 1 (4 hours live workshop + one optional Q&amp;A session) - Map Your Market in Minutes: Use LLMs and AI-based search to quickly identify competitor gaps and underserved segments.- Validate Ideas Instantly: Prompt AI personas to stress-test your business concepts from multiple perspectives (customer, investor, founder) before you invest time and money.- Turn Feedback into Action: Highlight themes like “pricing confusion” or “setup complexity” instantly with tools like tl;dv and Graph RAG, eliminating hours of manual analysis.- Refine Your Value Proposition on the Fly: Generate multiple variations of your pitch and stack them against competitor features, adjusting continuously based on automated insights.- Automate Data Flows: Integrate Zapier and other tools so that new data and transcripts automatically feed into your decision-making, saving hours of manual updates. Day 2 (4 hours live workshop + one optional Q&amp;A session) - Test Multiple MVPs Simultaneously: Spin up landing pages and prototypes using Cursor or other AI builders, measure engagement with automated analytics, and iterate based on real-time feedback.- Accelerate Go-To-Market Strategy: Leverage AI-driven campaign management, dynamic keyword research, and automated content creation (including video via HeyGen) for fast, optimized customer outreach.- Refine Messaging Continuously: Use ongoing data streams and AI personas to tweak your marketing and sales pitches as feedback rolls in, ensuring you resonate with your target audience.- Data-Backed Investor Pitching: Practice against AI investor personas, polish your narrative, and test multiple financial scenarios before you face real VCs.- Walk Away With Tangible Results: Leave the workshop with validated concepts, a ready-to-launch marketing plan, solid investor materials, and early customer signups or pre-orders. AI concepts you will learn and applyIn a world where OpenAI drops updates daily and Google's Gemini keeps leapfrogging capabilities, yesterday's AI playbook is already outdated. Success isn't just about knowing the tools—it's about building systems that evolve as AI evolves. This course teaches you how to surf the wave of constant innovation, not get swept away by it. You'll master: Advanced LLM Orchestration- Chain specialized prompts across ChatGPT, Claude, and Gemini- Extract precise insights for product development- Test pitches against AI-simulated investor panels- Build self-improving feedback loopsReal-Time Knowledge Systems- Deploy RAG systems for live market intelligence- Build Graph RAG networks for complex market analysis- Create automated research pipelines that learn over time- Transform customer calls into actionable insights instantlyMulti-Agent Frameworks- Combine Perplexity AI and other AI search tools for parallel research- Automate competitor analysis across multiple dimensions- Generate and validate ideas at unprecedented speed- Create AI agents that work while you sleepRapid Prototyping &amp; Testing- Build and test landing pages using AI-enhanced tools- Simulate diverse customer segments with precision- Create MVPs that evolve based on AI-gathered feedback- Deploy automated A/B testing systemsBuilding AI Systems That Scale- Create financial models that update with market changes- Develop self-optimizing sales scriptsCreating a Culture of AI Experimentation- Build processes for quick integration of emerging models- Develop protocols for responsible AI testing- Structure team workflows around AI-driven insights Wondering how to stay ahead in this fast AI world? Each week brings new models, features, and capabilities. Success isn't about knowing every tool—it's about building systems and cultures that thrive on constant evolution. You'll learn to create architectures that absorb new AI advances naturally and teams that turn every AI update into a competitive advantage. The real value isn't in any single AI tool—it's in creating an organization that gets exponentially stronger with every AI breakthrough. When others are still reading about the latest update, your systems will already be integrating it.

Is the Mini AI MBA Right for You?

 

 
 

Course syllabus

First-time founders and entrepreneurs who are tired of guesswork and want to rapidly validate ideas with hands-on AI-driven methods

Innovation leaders inside established companies who need to move beyond slow approvals and stale processes

Builders who thrive on action over theory, the ones who don’t just want to read about AI breakthroughs, but actually put them to work in day

Who is this course for

What you’ll get out of this course

Gain a shortlist of three to five high-growth niches with quantified demand, providing a precise, data-backed starting point for your business strategy.

Apply an AI-powered framework to collect and analyze data, identifying high-growth ventures in under-served niches with verified demand

Outcome: A documented list of validated customer needs and pain points, aligned with JTBD principles, to create products that meet real customer demands.

Record, translate, and analyze customer conversations using AI, mapping Jobs-to-Be-Done (JTBD) insights

A “competitor gap report” and a refined value proposition, enabling you to clearly communicate how your product fills a unique market need.

Use AI tools to visualize and compare competitor data, enabling you to articulate how your solution fills existing market gaps

Key metrics and qualitative feedback, allowing you to refine your idea based on direct customer insights and measure interest accurately.

Design and launch AI-assisted landing pages or prototypes to measure customer interest, gather feedback, and refine your idea in a week

Complete this phase with a targeted outreach system in place and an early pipeline of qualified leads, ready to attract and engage your first customers efficiently.

Apply AI for lead generation tasks like email scraping and agent-building to execute a targeted go-to-market strategy

Have clear, data-driven financial projections and a pitch that highlights growth potential, preparing you to approach investors confidently with a solid, professional presentation.

Build a financial plan and pitch deck to demonstrate growth forecast and financial projections, tailored to investor expectations

When to trust AI agents and when not to

Co-founder coatingAI, AI Consultant with 50+ workshops for startups and CXOs

We’ll demystify how AI algorithms gather and analyze data, enabling them to produce actionable insights

Learn how AI agents make decisions that can streamline ops

Through real-world case studies, you’ll practice deciding which tasks can be safely entrusted to AI

Find out when to rely on AI-driven automations

You’ll learn to map out responsibilities for both human and automated tasks & minimize inefficiencies

Develop processes to integrate AI tools into your workflows

Build AI avatars of your co-founder & key business functions

Compile and input emails, messages, and meeting notes to create avatars that authentically represent your team

Create AI avatars using GPT-4 and team communication data

Use these avatars for instant feedback during decision-making processes and other existing workflows

Learn techniques to integrate AI avatars into your workflow

Understand how to responsibly handle your team's data by obtaining consent and following best practices in data privacy

Learn directly from Malcolm Werchota

Malcolm Werchota

Courses

Mini AI MBA for early-stage founders

Lightning Lessons

When to trust AI agents and when not to

Build AI avatars of your co-founder & key business functions