Staging environment

Mini AI MBA for early-stage founders

New
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2 Days

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Cohort-based Course

Launch without guesswork. Validate your idea, reach your first customers, and build a scalable foundation in a 2-day intensive bootcamp

Conducted AI workshops for

Microsoft
Galderma
Johnson & Johnson
LGT group
Novartis

Course overview

Is the Mini AI MBA Right for You?

The Mini AI MBA is a two-day, hands-on workshop designed to help you transform a rough business idea into something real—and do it fast. Instead of digging through heavy theory, you’ll learn by rolling up your sleeves and actually building. You’ll use advanced prompting to clarify your ideas, rely on retrieval-augmented generation (RAG) to uncover quick market insights, and explore multi-agent frameworks that streamline your decision-making. By the end of the weekend, you won’t just have an idea in your head, you’ll have tested it with real feedback, improved it based on that input, and crafted a go-to-market plan that’s ready to roll. Plus, you’ll walk away with a pitch deck that makes a strong case to investors and partners.


What sets the Mini AI MBA apart is its focus on helping you discover and apply these tools directly, not just talk about them. Instead of hours of lectures, you’ll get practical, guided experience as you build, adapt, and refine your concept on the spot. When Monday arrives, you’ll have something tangible: a tested idea, the confidence to act, and a clear path forward. It’s your chance to start turning “maybe someday” into “let’s make it happen right now.


Why learn from us?

When you learn from Malcolm and Davide, you’re tapping into a unique blend of AI innovation and serious business acumen. Malcolm’s track record includes delivering 50+ AI workshops in just six months for a range of industries—from consumer health to pharma and even oil and gas—so he’s well-versed in transforming cutting-edge tech into measurable impact, even in the most challenging corporate environments. He’s done it for global players like Microsoft, Nestlé, and Johnson & Johnson, and has co-founded ventures like coatingAI and werchota.ai that prove his solutions are both practical and profitable.


Davide, meanwhile, brings the disciplined, strategic thinking of an MBA professor combined with the practical, growth-oriented mindset of a startup mentor and investor. As a lecturer at Esade and co-founder of Esade’s eWorks program, he’s guided early-stage ventures toward sustainable growth. His investment work with Kili Ventures extends across African tech ecosystems, ensuring his perspective is grounded in diverse, real-world challenges. Together, they’ll show you not just the “what” of AI adoption, but the “how”—from market validation to pitching investors with confidence. You’ll learn to navigate the fast-moving landscape of AI without getting lost in the hype, and you’ll gain the business frameworks needed to turn innovation into lasting value. If you want guidance that’s both forward-looking and firmly grounded in real-world success, you’re in the right place.


What the bootcamp will look like:


Day 1 (4 hours live workshop + one optional Q&A session)

- Map Your Market in Minutes: Use LLMs and AI-based search to quickly identify competitor gaps and underserved segments.

- Validate Ideas Instantly: Prompt AI personas to stress-test your business concepts from multiple perspectives (customer, investor, founder) before you invest time and money.

- Turn Feedback into Action: Highlight themes like “pricing confusion” or “setup complexity” instantly with tools like tl;dv and Graph RAG, eliminating hours of manual analysis.

- Refine Your Value Proposition on the Fly: Generate multiple variations of your pitch and stack them against competitor features, adjusting continuously based on automated insights.

- Automate Data Flows: Integrate Zapier and other tools so that new data and transcripts automatically feed into your decision-making, saving hours of manual updates.


Day 2 (4 hours live workshop + one optional Q&A session)

- Test Multiple MVPs Simultaneously: Spin up landing pages and prototypes using Cursor or other AI builders, measure engagement with automated analytics, and iterate based on real-time feedback.

- Accelerate Go-To-Market Strategy: Leverage AI-driven campaign management, dynamic keyword research, and automated content creation (including video via HeyGen) for fast, optimized customer outreach.

- Refine Messaging Continuously: Use ongoing data streams and AI personas to tweak your marketing and sales pitches as feedback rolls in, ensuring you resonate with your target audience.

- Data-Backed Investor Pitching: Practice against AI investor personas, polish your narrative, and test multiple financial scenarios before you face real VCs.

- Walk Away With Tangible Results: Leave the workshop with validated concepts, a ready-to-launch marketing plan, solid investor materials, and early customer signups or pre-orders.


AI concepts you will learn and apply

In a world where OpenAI drops updates daily and Google's Gemini keeps leapfrogging capabilities, yesterday's AI playbook is already outdated. Success isn't just about knowing the tools—it's about building systems that evolve as AI evolves. This course teaches you how to surf the wave of constant innovation, not get swept away by it.


You'll master:


Advanced LLM Orchestration

- Chain specialized prompts across ChatGPT, Claude, and Gemini

- Extract precise insights for product development

- Test pitches against AI-simulated investor panels

- Build self-improving feedback loops

Real-Time Knowledge Systems

- Deploy RAG systems for live market intelligence

- Build Graph RAG networks for complex market analysis

- Create automated research pipelines that learn over time

- Transform customer calls into actionable insights instantly

Multi-Agent Frameworks

- Combine Perplexity AI and other AI search tools for parallel research

- Automate competitor analysis across multiple dimensions

- Generate and validate ideas at unprecedented speed

- Create AI agents that work while you sleep

Rapid Prototyping & Testing

- Build and test landing pages using AI-enhanced tools

- Simulate diverse customer segments with precision

- Create MVPs that evolve based on AI-gathered feedback

- Deploy automated A/B testing systems

Building AI Systems That Scale

- Create financial models that update with market changes

- Develop self-optimizing sales scripts

Creating a Culture of AI Experimentation

- Build processes for quick integration of emerging models

- Develop protocols for responsible AI testing

- Structure team workflows around AI-driven insights


Wondering how to stay ahead in this fast AI world?

Each week brings new models, features, and capabilities. Success isn't about knowing every tool—it's about building systems and cultures that thrive on constant evolution. You'll learn to create architectures that absorb new AI advances naturally and teams that turn every AI update into a competitive advantage.


The real value isn't in any single AI tool—it's in creating an organization that gets exponentially stronger with every AI breakthrough. When others are still reading about the latest update, your systems will already be integrating it.

Who is this course for

01

First-time founders and entrepreneurs who are tired of guesswork and want to rapidly validate ideas with hands-on AI-driven methods

02

Innovation leaders inside established companies who need to move beyond slow approvals and stale processes

03

Builders who thrive on action over theory, the ones who don’t just want to read about AI breakthroughs, but actually put them to work in day

What you’ll get out of this course

Apply an AI-powered framework to collect and analyze data, identifying high-growth ventures in under-served niches with verified demand

Gain a shortlist of three to five high-growth niches with quantified demand, providing a precise, data-backed starting point for your business strategy.

Record, translate, and analyze customer conversations using AI, mapping Jobs-to-Be-Done (JTBD) insights

Outcome: A documented list of validated customer needs and pain points, aligned with JTBD principles, to create products that meet real customer demands.

Use AI tools to visualize and compare competitor data, enabling you to articulate how your solution fills existing market gaps

A “competitor gap report” and a refined value proposition, enabling you to clearly communicate how your product fills a unique market need.

Design and launch AI-assisted landing pages or prototypes to measure customer interest, gather feedback, and refine your idea in a week

Key metrics and qualitative feedback, allowing you to refine your idea based on direct customer insights and measure interest accurately.

Apply AI for lead generation tasks like email scraping and agent-building to execute a targeted go-to-market strategy

Complete this phase with a targeted outreach system in place and an early pipeline of qualified leads, ready to attract and engage your first customers efficiently.

Build a financial plan and pitch deck to demonstrate growth forecast and financial projections, tailored to investor expectations

Have clear, data-driven financial projections and a pitch that highlights growth potential, preparing you to approach investors confidently with a solid, professional presentation.

This course includes

2 interactive live sessions

Lifetime access to course materials

2 in-depth lessons

Direct access to instructor

2 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Feb 22—Feb 23

    Identify, validate opportunities and learn frameworks

    • Feb

      22

      AI-driven Rapid Market Validation Workshop

      Sat 2/229:00 AM—1:00 PM (UTC)
    2 more items

    GTM, Financial planning and Fund-raising

    • Feb

      23

      AI workshop on acquiring customers and raising funds

      Sun 2/239:00 AM—1:00 PM (UTC)
    1 more item

    Final project: Find your customers and generate interest

    1 item

LinkedIn comments from execs and founders who've attended our AI workshops

LinkedIn comments from execs and founders who've attended our AI workshops

Meet your instructor

Malcolm Werchota

Malcolm Werchota

Co-founder coatingAI, AI Consultant with 50+ workshops for startups & CXOs

Malcolm Werchota isn’t your typical AI expert from the Silicon Valley bubble. His background comes from the gritty, high-stakes worlds of oil and gas, consumer health, and pharma. This has equipped him to guide companies and startups with real-world, impactful AI strategies. Recently, Malcolm conducted an AI bootcamp (which was a huge hit!) for founders in Italy in partnership with Feat.Ventures. He is also a seasoned entrepreneur. He co-founded coatingAI, a company that leverages artificial intelligence to automate coating processes while reducing environmental impact, and werchota.ai which offers AI solutions for startups and corporates.


In the past six months, Malcolm has conducted over 50 workshops—in English, Spanish, French, and German—for banks, pharma companies, startups, and FMCG giants like Nestlé and Johnson & Johnson. Microsoft Switzerland invited Malcolm to lead sessions on Copilot, showing their teams and clients how AI can impact their bottom line. Malcolm’s workshops are hands-on, focused, and built to get results, especially for those hesitant to dive into AI. With 15+ years of industry experience, Malcolm knows that the best AI solutions come from real-world insights. He makes complex AI simple, memorable, and genuinely useful, not just another certification. And with Malcolm, you’re having a blast doing it.

Davide Rovera

Davide Rovera

Manager of Venture Creation activities at Esade eWorks

Davide Rovera is an Entrepreneurship Lecturer and Startup Mentor, with international experience in the consulting and industrial industries as well as the B2B SaaS and growth spaces. He is a Lecturer at the Department of Strategy and General Management at Esade Business School, where he teaches Entrepreneurship and Product Management courses both at the undergrad and graduate level. He is the co-founder and Manager of eWorks, Esade’s venture creation program, which provides support to students and recent graduates working on the creation of high growth companies. He’s an adjunct Professor of Entrepreneurship for IAAC and Porto Business School, and an Advisor to Feat Ventures and Fondazione CRT.


Davide is also the co-founder and Managing Partner of Kili Ventures, an investment syndicate focusing on high-growth African tech ventures. Davide is particularly interested in supporting early stage ventures, especially at the intersection between technology, design and business with a particular focus on AI, Education and Web3. He is an investor and advisor to multiple early stage startups in different industries. Davide is a volunteer for the Startup Africa Roadtrip program, supporting Sub-Saharan African entrepreneurs. He holds a M.Sc. in Industrial Engineering and Management from Politecnico di Torino (Italy) and completed his studies at RWTH Aachen (Germany) and Kent University (UK).

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Join an upcoming cohort

Mini AI MBA for early-stage founders

Cohort 1

$550

Dates

Feb 22—23, 2025

Payment Deadline

Jan 20, 2025

Don't miss out! Enrollment closes in 3 days

Get reimbursed

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Mini AI MBA for early-stage founders

Cohort 1

$550

Dates

Feb 22—23, 2025

Payment Deadline

Jan 20, 2025

Don't miss out! Enrollment closes in 3 days

Get reimbursed

$550

3 days left to enroll