B2B Offering: Where GTM & Product Strategy Converts Or Dies
Jose M Bermejo
15+ years selling B2B SW & Consulting
The final GTM skill: where positioning, product and pricing converge into sales
If you are a product or GTM executive you've mastered positioning. You know JTBD. You can build a GTM strategy in your sleep.
But when deals stall, sales blames leads. Leadership blames "execution."
And you're stuck defending strategy docs instead of pointing to pipeline.
The consequence: Most GTM and product leaders top out because they can't tie their work to revenue.
The problem isn't the thinking. It's that your work stops before the moment of truth: the package that goes in front of the buyer.
Packaging is where positioning, product and pricing convert into revenue, or die. It's the execution layer nobody teaches.
And it's the skill that separates "strategic thinker" from "the person who moves the number."
This program gives you a system to diagnose broken packages, architect offers that reduce buyer risk, and design the "safe yes" that accelerates sales and product adoption.
You'll tear down real offers, rebuild your own live, and pressure-test it 1:1 with me.
I've packaged 200+ B2B software and consulting offers from $1K to $500K. This is the system built for operators who want to have the revenue impact their strategy deserves.
What you’ll learn
The system to diagnose and (re)build B2B packages—so your strategic work finally shows up in pipeline, not just presentations.
Identify the hair-on-fire pain that unlocks budgets—not the "nice to have"
Isolate the ONE use case that proves you work fastest
Turn broad positioning into a specific package buyers can say yes to today
It's perceived risk, not missing value—understand the behavioral science
Apply loss aversion research to how you structure B2B products and services
Design packages where saying "yes" feels safer than saying "no"
Break complex products into low-risk entry points that land fast
Remove friction that stalls deals at procurement or "let me think about it"
Design the Expansion Patch that captures full value after you prove you work
A repeatable diagnostic you can run on any product or service
Spot the offer and packaging mistakes hiding behind "we need to think about it"
Use it on your product, service, your clients' products, or in your next job
Move from gut-feel pricing to architecture built for conversion
Structure tiers that make the "right" choice obvious to the buyer
Stop discounting—reduce risk instead of reducing price
Leave with your actual offer rebuilt—not frameworks to admire
1:1 pressure test: I'll try to break it so buyers can't
Custom GPT with templates for pitch, proposal, pricing, guarantee to complete your GTM
Learn directly from Jose
Jose M Bermejo
Founder, Offering Design | Packaged (and closed) +200 B2B products & services
Who this course is for
GTM leaders who need strategy to land. You've got the GTM frameworks. You need the execution layer—the offer that makes them work.
Product marketers who own packaging. You've read the positioning books. Now, you want to own the skill that actually moves revenue.
Consultants & founders. You have a skill, capability, or technology. You need to package it into something buyers can say yes to.
What's included
Live sessions
Learn directly from Jose M Bermejo in a real-time, interactive format.
2 Live Sessions (6 hours total)
Not lectures. Workshops. You'll tear down real offer, build your own and systematize packaging.
The Gravity Packaging™ OS
The complete system I use to accelerate deals for my B2B clients: framework, diagnosis tools, rebuild process. Use it on every product you touch.
1:1 Packaging Pressure Test And AMA
I'll break your package live personally. You'll leave with one that survives.
Custom GPT with GTM Templates
Pitch structure. Proposal framework. Guarantee language. Pricing models. Build every asset you need—forever.
Session recordings
Lifetime access to both sessions.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Apr
7
WORKSHOP: How B2B Buyer Psychology Impacts Offering. Product & Service Teardown.
Apr
8
WORKSHOP: Value Packaging Rebuild, Pricing, Upsell & Risk-Reduction Strategies
1:1 Pressure Test Your B2B Offering And AMA
Schedule
Live sessions
8 hrs
Tue, Apr 7
3:00 PM—6:00 PM (UTC)
Wed, Apr 8
3:00 PM—6:00 PM (UTC)
Testimonials
I can't recommend Jose enough. His deep experience in operational and strategic decisions helped our product marketing, innovation and marketing teams make product marketing decisions in alignment. He diagnosed the real market opportunity, gathered the data to make the decisions and brought massive clarity on our product offerings.
Julie Taylor
VP of Marketing, Confidencial.ioJose made us realize we'd been packaging the wrong problem. We pivoted the offer—went from 0 to 30 pilots in month one!! His simulation approach and 1:1 gave me the confidence to commit fully with the new offer. He should charge more!
Karan Singh
CEO @RevVue (revvue.ai)Excellent and practical workshops! Jose provides a great framework and pro tips. What you learn is applicable well beyond the examples covered. Jose is a wonderful and knowledgeable instructor. I got a ton of value - highly recommend!
Michael Applebaum
Product Marketing ConsultantJose is getting us unstuck by diagnosing the pipeline and repackaging our products and capabilities as a critical part to achieve our next stage of growth. Don't just join his programs, hire him as your advisor!
Brendon Macdonald
Digital Smile Design CEOI worked with Jose 1:1 and I tripled my closing rate in less than 1 month. From 1-2 deals / week to 1 deal / day.
Akio Aida
Agency Owner, Founding AE @ Grammarly EnterpriseAbsolutely eye-opening! Our offer was broken. Jose diagnosed it in one session. The fix took just two weeks. The live sessions are where it clicks: you're applying the system in real-time and getting immediate coaching with radical candor.
Bernard Mouton
Co-Founder Layer 9 Labs [PaaS / SaaS]
Hear From High-Performing Executives Who Work With Me
Real CEOs, executives & founders share how I changed their lives
Frequently asked questions
$897
USD