Jose M Bermejo - Business Potential

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What's inside this free guide:→ The 8 decision instincts every leader defaults to under pressure, and how to identify yours.→ Your hidden autopilot: the unconscious criteria driving your choices before you even realize it→ Power vs. Shadow: why your greatest strength creates your biggest blind spot→ The Tripwire Questions: what to ask yourself before any high-stakes decision→ Edge Combinations: how your primary and secondary patterns interact to create your leadership signature→ Team Application: questions to ask before every major team decision

The 8 Leadership Edges: Discover the Decision Instinct That Define How You Lead — Your Power, Your Shadow, Your Blind Spots Revealed

This book is an in-depth 30-page breakdown of my whole market analysis + positioning process. In the "Unforgettable" 4-week program,&nbsp;I've simplified most of the time-consuming steps in the book and the templates. So we can make it in 3/4 weeks. The book will give you an idea of my point of view on market positioning, behaviors, and GTM strategy for B2B software and services. You'll also learn the process in case you want to implement it by yourself! <a href="https://www.amazon.com/Art-High-Tech-Positioning-Essential-Strategic-ebook/dp/B0CSGFP31L" rel="noopener noreferrer" target="_blank">GET A COPY FOR YOUR KINDLE</a>

Access a FREE DIGITAL copy of my book "The Art of Positioning Strategy"($4.95 at Amazon)

How to fix the&nbsp;10 common pitfalls&nbsp;I’ve observed after&nbsp;1.5 years teaching AI &amp; ChatGPT. Get&nbsp;prompts and action items for:&nbsp;Day 1 —&nbsp;🔍 Spotting AI HallucinationsDay 2 —&nbsp;💡 High-Quality PromptsDay 3 —&nbsp;🔒 Protecting Your DataDay 4 —&nbsp;🤝 Balancing AI Insights with Human ConsciousnessDay 5 —&nbsp;🔁 Improving results with Follow-Up QuestionsDay 6 —&nbsp;🧠 The AI Black BoxDay 7 —&nbsp;🎯 Leading Strategy While AI Handles the HeavyDay 8 —&nbsp;🚀 Improving with Custom GTPsDay 9 —&nbsp;📊 Enhancing AI AccuracyDay 10 —&nbsp;📝 Breaking Down Tasks for AI Performance&nbsp;

Do & Don'ts of Working With AI Email Course

Here's what you'll get for FREE: ✅ 57 Use Cases✅ 67 AI Prompts for the 6 AI tools✅ 4 Notion AI Templates with pre-defined prompts✅ Links to the real examples in the different tools FREE BONUS COURSE:I'll send you my 10 email course "do &amp; don'ts of working with AI" so you can immediately improve your ChatGPT/Claude/Gemini results.

Get immediate access to the AI Prompt / Use Cases Guide.

Here are the 10 lessons you'll receive:<ol><li>Leading Yourself By&nbsp;Tunning Into Your Inner Voice</li><li>Energy Management &gt; Time Management</li><li>Unlocking Flow States On-Demand:&nbsp;x5 productivity</li><li>Implement Productivity Techniques</li><li>Leading With&nbsp;Strategic Clarity</li><li>Becoming a “Flow-enabler” Leader:&nbsp;From potential burnouts into high performers</li><li>Adopt the Executive Athlete Mindset</li><li>Making Your Transformation Last:&nbsp;From isolated behaviors into habits.</li><li>Async Teams &gt; Remote Teams</li><li>Defeating Decision-Making Biases</li></ol>

Get The Performance Leadership Blueprint In Your Inbox. 10-Lessons Email Course.

The system to diagnose and (re)build B2B packages—so your strategic work finally shows up in pipeline, not just presentations.

15+ years selling B2B SW & Consulting

Webflow

Atlassian

Grammarly

Android

Jose M Bermejo

Founder, Offering Design | Packaged (and closed) +200 B2B products & services

If you are a product or GTM executive you've mastered positioning. You know JTBD. You can build a GTM strategy in your sleep.But when deals stall, sales blames leads. Leadership blames "execution."And you're stuck defending strategy docs instead of pointing to pipeline.The consequence: Most GTM and product leaders top out because they can't tie their work to revenue.The problem isn't the thinking. It's that your work stops before the moment of truth: the package that goes in front of the buyer.Packaging is where positioning, product and pricing convert into revenue, or die. It's the execution layer nobody teaches.And it's the skill that separates "strategic thinker" from "the person who moves the number."This program gives you a system to diagnose broken packages, architect offers that reduce buyer risk, and design the "safe yes" that accelerates sales and product adoption.You'll tear down real offers, rebuild your own live, and pressure-test it 1:1 with me.I've packaged 200+ B2B software and consulting offers from $1K to $500K. This is the system built for operators who want to have the revenue impact their strategy deserves.

The final GTM skill: where positioning, product and pricing converge into sales

From Positioning to Offering: Find the One Pain Point That Gets You In the Door

Why Buyers Really Say No—And How to Engineer a "Safer Yes" Package

Build a Low-Risk Entry Package That Lands—Then Expand to Full ACV

The Offering Diagnosis Method: Find Exactly Where Any Offer Leaks Deals

Pricing That Converts AND Protects Margin—No More Guesswork

1:1 Offering Lab: Create A Market-Ready B2B Offering

GTM leaders who need strategy to land. You've got the GTM frameworks. You need the execution layer—the offer that makes them work.

Product marketers who own packaging. You've read the positioning books. Now, you want to own the skill that actually moves revenue.

Consultants &amp; founders. You have a skill, capability, or technology. You need to package it into something buyers can say yes to.

You'll build the Top 1% capability that compounds into sustained peak performance.

The CEO Clarity Strategist

CEO Clarity Strategist | MBA | 15+ years in the room where decisions get made

You've optimized your calendar. Delegated more. Read the books.And yet you still end some days wondering where your clarity went.The problem isn't effort. It's not intelligence. Not experience.It's that no one trained you in the skill that actually compounds into sustained performance: the ability to get clear — fast, under pressure, on anything.While you're stuck in analysis loops and decision fatigue, the top 1% see the move and make it. With speed. With conviction. Without looking back.That's not luck. It's a trainable capability.This program changes how you operate — work, life, everything. In 3 weeks, you'll:<ul><li>Create clarity on any decision. Even the ones you've been avoiding for months.</li><li>Make the optimum move under pressure. Without the noise, without the spiral.</li><li>Reclaim the cognitive load you've been burning on decisions that should take minutes.</li><li>Train under fire in 6 live executive simulations until clarity becomes automatic.</li></ul>This is not a course. It's a training program.You won't just learn the system. You'll drill it under pressure until it's instinct.$1,111 for the first 5. Just 15 spots available.

You've done everything right. So why does clarity keep disappearing?

The 1% Shift  — Get to the Real Question in 60 Seconds

The Optimum Decision — The Mindset Shift That Changes Everything

The Radical Clarity OS — Create Clarity in 5 Minutes, On Anything

Calibration: Your Decision Instinct

Pressure Training — 6 Live Executive Simulations

Live Fire: The 1:1 Radical Clarity Lab

Founders &amp; CEOs who make hundreds of decisions weekly, most on autopilot. You want the clarity and conviction of the top 1%.

Senior Executives where high-stakes calls define your role. You're done second-guessing. You want unshakeable clarity.

<blockquote>High-achieving operators ready to lead, not just manage. You're moving from tactical execution to strategy and need to own the room.</blockquote>

TL;DR 🚨 EARLY BIRD OFFER 🚨 5 SPOTS AT $450 UNTIL WED 26TH. THEN $650 What's included in the MASTERCLASS? ✅&nbsp;2 x 2 HOURS OF HANDS-ON LIVE WORKSHOPS✅&nbsp; 1H 1:1 WORKING SESSION CALL TO REFINE YOUR WORK AND GUIDE YOU THROUGH NEXT STEPS (my regular PowerHour Workshops are $500 / h)✅&nbsp;DECISION TEMPLATE TO SCORE MARKETS TO TARGET✅&nbsp;CUSTOMER PROGRESS TEMPLATE✅ MESSAGING TEMPLATE✅&nbsp;DECISION CLARITY ON THE AUDIENCE + USE CASE TO TARGET ✅ POSITIONING STATEMENT TEMPLATE✅ ACCESS TO MY AI ASSISTANTS TO DISCOVER MARKETS &amp; OPPORTUNITIES🔥 BONUS: 2 WEEKS OF 1:1 SLACK / WHATSAPP SUPPORT ---- Positioning strategy impacts and informs every level of your REVENUE GENERATING ACTIVITIES: LONG-TERM STRATEGY IMPACT:✅&nbsp;Informs the market to dominate, impacting sources of advantage, product, TAM &amp; valuation. SHORT-TERM FUNNEL IMPACT:➡️&nbsp;AWARENESS✅ Informs who sales have to talk to✅ Informs what content to publish✅ Informs where to AD, communities to join, industry associations, events, who to partner with, analysts to talk to, journalists to write with, podcast to talk... ➡️&nbsp;INTEREST &amp; DESIRE✅ Informs your website content &amp; messaging✅ Informs what lead magnets to create: webinars, pdfs, books, freemium products✅ Informs how to nurture your prospects ➡️&nbsp;SALES CALLS &amp; DEAL CLOSING✅ Informs the pitch storytelling &amp; demo script✅ Informs the discovery questions✅ Informs the main offer ➡️&nbsp;REVENUE EXPANSION &amp; ADVOCACY:✅ Informs your&nbsp;revenue expansion strategy -- new offers &amp; packages to sell✅ Informs what case studies to build &amp; testimonials Nailing your positioning will reduce:✅ Sales-cycles✅ CAC Let's get hands-on to discover your best growth opportunity and define how to sell to this market in this 4-hour MASTERCLASS.

Positioning is your #1 decision to WIN more deals and focus your GTM

When is the session?

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Course schedule

You're an engineer trying to sell more by switching from a "technological capability" sales to a "business problem solution" sales position.

You are founder in an early stage B2B startup figuring out who your ICP and market for hyper-growth are... and how to sell to them.

You are a small business owner or solopreneur trying to reduce sales-cycles, increase win rates &amp; focus your GTM resources.

This MASTERCLASS is for you if...

What you’ll get out of this course

A canvas and step-by-step process to select your best growth opportunity (market). We'll define market as a combination of any of:<ul><li>Market/Product Category</li><li>Use Case</li><li>Industry</li><li>Job Title</li></ul> You'll get out with clarity on this decision of WHO to sell to and what use case to solve.

Market Selection / Positioning Canvas

We'll define WHERE and HOW you can WIN MORE deals, faster:✅ Who to sell to?✅ What does your product / service replace?✅ How is it better?✅ Why is it so urgent to buy?✅ How your product works?✅ What are the forces playing against your sales (objections)?✅ Why trust you now?

Positioning Statement

The blueprint I've been using for 200+ B2B services/ products during 16y to get into customer's mind (position) and sell more:<ul><li>Understand your opportunities (reserch)</li><li>Decide who to sell (target)</li><li>Decide what to sell (product &amp; offer)</li><li>Decide how to sell (messaging, web, pitch)</li></ul>

Next steps to complete your positioning work

You'll get FREE EXCLUSIVE access to my GPT AIAssistants to make your decision:✅ Audience &amp; Problem Researcher✅ Market-Selection Assistant✅ Positioning Statement Creator✅ Sales Pitch Creator

AI positioning Decision-Making Assistants (Custom ChatGPTs)

If you nail your positioning, means you've mastered what's in the head of your buyer. And that's the only thing you need to sell more, faster and cheaper. Know your customer. That's what I'll help you clarify working together. And translate into a revenue-generation process.

Faster sales-cycles, more win rates & reduced go-to-market costs

Hands-on workshops to select who and what to sell. We'll get into your customer's heads to sell faster, spending less time & money.

Jose Bermejo

x3 Founder, MBA, fCRO/CMO, Business Coach, Author, 16y+ leading B2B GTM teams

x5 performance is not a made-up number. A 10-year&nbsp;McKinsey study&nbsp;on flow and productivity found top executives 500% more productive than those not in flow. The same research shows that teams embracing flow-inducing practices report higher sales growth (up to 20%) and EBIT increases of up to 30%​ Most importantly, flow is unlocked when stress and anxiety are under control. This is required to become a more thoughtful, self-aware, resilient, and conscious leader. Rebeca &amp; Josh have been seeking these highly productive states for 15 years, using different techniques and experiments in diverse areas of life, from high-performance sports to business leadership. We've combined our experience in high-performing sports and top leadership careers with neuroscience to help you hack your mind and unlock these hyper-productivity states more frequently. During the masterclass, you'll craft your very own biohacking plan (protocol or recipe) to maximize your productivity, achieve consistent flow states, and lead with more resilience. You'll walk out with a peak performance protocol made for you. Day 1: Master Biohacking Techniques For Elite Cognitive Performance- Master stress &amp; anxiety triggers.- Master biohacking techniques to unlock elite performance and improve self-leadership. Day 2: Craft Your Peak Performance Protocol- Find out when to use the different biohacking techniques.- Think about how this fits with your unique life and work schedule.- Walk out with a step-by-step performance hacking protocol. Post Masterclass 1:1 Coaching Call with Josh B. What is a cognitive enhancing or peak performance protocol?It is a recipe of step-by-step mind and body actions to invest in yourself and achieve your true potential inside. Here's an example of Josh's morning flow protocol:- Go to bed at 9:30 PM- Wake up when the body wants (5:30 to 6:30 AM typically).- Stretching in coherence with breath- 20-40 minutes of silent meditation- Coffee with Lion's Mane Extract- Music ON with binaural beats to optimize flow brainwaves. With this performance protocol, Josh unlocks 2 to 4 hours of hyperproductive and hyper-creative flow work. He even loses the sense of space and time! This helps him get done what he'd produce in 1 to 3 days of nonflow state work. This is not a mediation masterclass. Josh and Rebeca use meditation because it is a fantastic tool to improve self-awareness. That does not mean you have to do it. We'll showcase technologies that can unlock the best of your brain almost the same way as meditation, like brain wave devices so you have a choice. That's the point of the masterclass: we'll give you cognitive &amp; mental fitness enhancers that elite teams use on day 1. Then you'll design your personal protocol on day 2, perfecting it during our 1:1 call.

Elite teams know how to unlock x5 productivity on demand through biohacking.


Course syllabus

<ul><li>Master stress &amp; anxiety triggers.</li><li>Master biohacking techniques leaders across borders (and ourselves) use to unlock peak cognitive performance.</li></ul>

November 11th - Master Cognitive-Enhancing (biohacking) Techniques & Impact

<ul><li>Understand when to use the different biohacking techniques.</li><li>Think about how this fits with your unique schedule -- and reflect about your schedule.</li><li>Walk out with a step-by-step brain-hacking protocol that fits your life and business schedule.</li></ul>

November 12th - Design Your Cognitive Performance Protocol

We'll get on a 1h 1:1 call to coach you on how to get the best of this masterclass for your specific situation and goals. This call must be done within the same week of the class. We'll provide multiple slots to book your 1:1.

1:1 Coaching call to refine your peak performance protocol & strategy

Masterclass schedule

You feel there's more potential inside you. For busy professionals who see room for performance growth and want to challenge themselves.

You're a people leader. Whether you’re a CEO, VP, Founder, or Manager, this is for leading from calmness, resilience, and flow.

You're seeking a self-upgrade to break stagnation, elevate your productivity, and improve your resilience.

Who is this masterclass for

What you’ll get out of this masterclass

You'll walk away with a blend of neuroscience-proven (and experience!) techniques that will help you unlock higher levels of:<ul><li>Creativity</li><li>Problem-solving</li><li>Decision-making</li><li>Self-awareness</li><li>Stress-management</li><li>Resiliency</li></ul>

Unlock the best you through  on-demand cognitive performance techniques

Learn how to trigger flow states and maximize your productive output, elevate focus, resilience, and decision-making power.

Achieve Peak Flow States More Frequently. Become hyperproductive.

Pick and match the biohacking techniques that match with your self-growth stage development and what you can do at home or in the office.

Pick And Match Actionable Biohacking Techniques For At-Home or Office Use

No theory without practice—leave with an actionable step-by-step biohacking protocol with cognitive performance tools that fits your lifestyle, schedule and goals.

Design Your Personalized Peak Performance Protocol

Learn how to implement deep work cycles and use your brain's power wisely based on your daily schedule and circadian rhythm.

Optimize Your Brain Energy

Become a hyperproductive, proactive, and resilient leader — cut stress and increase energy levels with science-based brain-enhancing tactic

Josh (Jose) Bermejo

CoFounder State of Coherence, Leadership Performance Coach, MBA, Athlete

Rebeca Sanz

CoFounder State of Coherence, MSc Neuroscience & Behavior, MBA, CMO, Researcher

Leadership Edge™: Discover What Makes You A Unique Leader

Jose M Bermejo, The CEO Clarity Strategist

Creator of Leadership Edge™, CEO & Senior Exec Advisor / Coach, MBA (IESE)

8 decision patterns shaping leadership: Command, Stability, Connection, Clarity, Achievement, Depth, Momentum.

The 8 Leadership Edges That Drive Decisions

Learn why you keep making choices from the same inner place — even when you know better.

Why Most Frameworks Fail Under Pressure

You'll take the 48-question assessment to discover your Superpower and your Blind Spots. 10 minutes. Instant results.

Discover Your Leadership Edge™ Live - Free Assessment Access

One question to ask before any major decision. Catch your pattern before it runs.

The Tripwire Question That Interrupts Your Autopilot

See how Control, Safety, Approval, and the other Edges play out in hiring, strategy, conflict, and high-stakes decisions

Real Leadership Scenarios & How Each Edge Shows Up

Making Better Go To Market Decisions

fCRO • Helped 200+ B2B Products & Services Grow

The 5 questions framework think critically about your growth decisions.

How to de-risk growth & go to market decisions

Learn to catch the most common biases driving your towards suboptimal decisions.

How to catch the biases killing your decisions

Why PROs and CONs is killing your critical thinking and the 5 steps to use instead.

How to apply my 5 steps managerial decision-making framework

What you should look at every growth / go-to-market investment you make, based on how B2B buyer's buy.

Discover the #1 decision criteria to accelerate growth

So you learn what NOT to do. And what to do instead to get more ROI of every decision you make.

Get applicable examples of suboptimal growth decisions

Applying Behavioral Science To Accelerate Growth

Learn my Behavioral Buyer's Journey for B2B software products & services to understand the micro-decisions of buyers.

Understand how B2B buyers buy software In 2025

Get applicable sales, marketing & product strategies to nudge the buyers to move forward faster during their journey.

How to capture growth during the  buyer's journey

Design tactical OKRs to capture the growth at each step of the buyer's journey.

Implement operational OKRs to capture the growth

Using AI to Analyze & Select Your Best Market For Growth

Not just ChatGPT, but a head to head with perplexity AI, Gigabrain and specific custom GPTs.

Discover how to use AI tools to get market insights

Learn exact steps & prompts I use every day in for go-to-market consulting clients

How to use AI to better understand audiences & use cases

I'll showcase prompts with real world projects and also share with all the attendants my +60 go-to-market prompt library

Get my AI prompts to discover market opportunities & segment

Exclusive access for attendants. You'll get access to my custom GPTs with the training and prompts ready to go.

Get my AI GPTs on market discovery, selection & positioning

I'll email you my 10-email course of how to talk to AI, based on the common pitfalls of my program attendants.

BONUS: Get my email course do & don'ts of talking to AI

Create Your Growth-Focused Product Position

It informs every investment decision of your go-to-market strategy, sales & marketing.

How positioning is the #1 decision for maximum growth

A straightforward process to identify which customer segments truly need what you offer—don’t chase the wrong crowd.

How to pinpoint your highest‐growth audience

Discover how to position your solution for your chosen segment, making it obvious why you’re the best choice.

Find your competitive edge in the right market

An actionable template to strategize the positioning for every product you market & sell.

A canvas template to guide your positioning strategy design

Get clear on the next steps to build a magnetic messaging for your website & sales pitch the connect with your buyers.

Next steps to create magnetic messaging & sales pitch

5 Steps To Sharpen Your Decision-Making As A Leader

Josh Bermejo

CoFounder State of Coherence, Radical Performance Coach, MBA, 3xFounder,Investor

Think beyond pros & cons with a structured approach to simplify complex problems and managerial situations.

The 5 Steps To Simplify High-Stakes Decisions (+Q&A)

A template with the 5 steps: Problem Statement. Solution Alternatives. Key decision criteria. Analysis. Decision-making.

1-Page Thinking Map For Managerial Decisions

Improve your approach to team discussions about a high-stakes decision. Get leadership buy-in.

How To Align Your Team & Your Managers

Uncertainties and biases limit your decisions. We’ll share how to maximize insight, reduce uncertainties, and catch bias

How To Reduce Uncertainty & Increase Your Confidence

We'll share examples of decisions you'll face in your leadership/managerial career.

Learn directly from Jose M Bermejo - Business Potential

Jose M Bermejo - Business Potential

Courses

B2B Offering: Where GTM & Product Strategy Converts Or Dies

Radical Clarity: Decide Like A Top 1% CEO

Nailing Your Positioning To Accelerate B2B Sales Growth

Biohacking For Leaders: Achieve Elite Cognitive Performance

Lightning Lessons