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Customer Development Courses

The process of engaging with potential customers to validate and refine product ideas.

ChatGPT-driven Customer JTBD Research using B2C Case Study
4.7
·
Starts
Mar 17
JOHN GUSIFF
Learn customer JTBD principles and methods via an interactive ChatGPT-based case study (25+ scripts) using The Wheel of Progress framework.
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ChatGPT-driven Customer JTBD Research using B2C Case Study
4.7
·
Starts
Mar 17
JOHN GUSIFF
Learn customer JTBD principles and methods via an interactive ChatGPT-based case study (25+ scripts) using The Wheel of Progress framework.
View course
ChatGPT-driven Customer JTBD Research using B2B Case Study
4.8
·
Starts
Mar 25
JOHN GUSIFF
Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.
View course
ChatGPT-driven Customer JTBD Research using B2B Case Study
4.8
·
Starts
Mar 25
JOHN GUSIFF
Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.
View course
Customer JTBD Frameworks and Methods
5.0
·
Starts
Mar 17
JOHN GUSIFF
By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.
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Customer JTBD Frameworks and Methods
5.0
·
Starts
Mar 17
JOHN GUSIFF
By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.
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Creative Problem-Solving for Product Managers & Business Leaders
New
·
Starts
Mar 24
Leslie Grandy
Build the creative capacity to consistently spark novel ideas that are inventive, valuable, & solve critical customer and business problems.
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Creative Problem-Solving for Product Managers & Business Leaders
New
·
Starts
Mar 24
Leslie Grandy
Build the creative capacity to consistently spark novel ideas that are inventive, valuable, & solve critical customer and business problems.
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Customer Engagement leveraging The Wheel of Progress
New
·
Starts
May 5
JOHN GUSIFF
Mastering customer engagement with The Wheel of Progress, Six Contexts, and Behavioral Science Tactics
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Customer Engagement leveraging The Wheel of Progress
New
·
Starts
May 5
JOHN GUSIFF
Mastering customer engagement with The Wheel of Progress, Six Contexts, and Behavioral Science Tactics
View course
Customer Jobs-to-be-Done Listening Skills
4.7
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
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Customer Jobs-to-be-Done Listening Skills
4.7
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
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Refine Your Blue Chip Client Profile
4.6
Scott Peterson
Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy
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Refine Your Blue Chip Client Profile
4.6
Scott Peterson
Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy
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Practical Product Development
4.5
Shivam Dehinwal, Cris Sion, and Matt DeRemer
Master the Product Development Process from Concept to Prototype in this Project-Based Bootcamp led by Industry Professionals
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Practical Product Development
4.5
Shivam Dehinwal, Cris Sion, and Matt DeRemer
Master the Product Development Process from Concept to Prototype in this Project-Based Bootcamp led by Industry Professionals
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Build-a-Journey Workshop
Amy Jo Kim, Ph.D. and Scott Kim, Ph.D.
Prototype your 30-day Customer Journey with Generative AI
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Build-a-Journey Workshop
Amy Jo Kim, Ph.D. and Scott Kim, Ph.D.
Prototype your 30-day Customer Journey with Generative AI
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Customer JTBD Interviewing Skills
JOHN GUSIFF
Learn the E2E process for planning and conducting customer JTBD research. Get hands-on experience planning and performing interviews.
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Customer JTBD Interviewing Skills
JOHN GUSIFF
Learn the E2E process for planning and conducting customer JTBD research. Get hands-on experience planning and performing interviews.
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A deep dive into Advanced Topics from JTBD Thought Leaders
JOHN GUSIFF
Take away advanced concepts around customer jobs-to-be-done theory from the experts. Become a better JTBD practitioner and researcher.
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A deep dive into Advanced Topics from JTBD Thought Leaders
JOHN GUSIFF
Take away advanced concepts around customer jobs-to-be-done theory from the experts. Become a better JTBD practitioner and researcher.
View course
Driving 0 to 1 Product Initiatives
Giff Constable
Maximize the odds of success for big new product initiatives by improving customer discovery, experimentation, and stakeholder management.
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Driving 0 to 1 Product Initiatives
Giff Constable
Maximize the odds of success for big new product initiatives by improving customer discovery, experimentation, and stakeholder management.
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Customer Development Courses

The process of engaging with potential customers to validate and refine product ideas.

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