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Customer Development Courses

The process of engaging with potential customers to validate and refine product ideas.

Customer Jobs-to-be-Done Listening Skills
4.7
·
Starts
Feb 2
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
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Customer Jobs-to-be-Done Listening Skills
4.7
·
Starts
Feb 2
JOHN GUSIFF
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
View course
Customer JTBD Frameworks and Methods
4.9
·
Starts
Jan 12
JOHN GUSIFF
By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.
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Customer JTBD Frameworks and Methods
4.9
·
Starts
Jan 12
JOHN GUSIFF
By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.
View course
ChatGPT-driven Customer JTBD Research using B2C Case Study
4.7
·
Starts
Jan 19
JOHN GUSIFF
🚀 Learn customer JTBD principles & methods through an interactive ChatGPT case study (30+ scripts) using The Wheel of Progress® framework.
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ChatGPT-driven Customer JTBD Research using B2C Case Study
4.7
·
Starts
Jan 19
JOHN GUSIFF
🚀 Learn customer JTBD principles & methods through an interactive ChatGPT case study (30+ scripts) using The Wheel of Progress® framework.
View course
ChatGPT-driven Customer JTBD Research using B2B Case Study
4.8
·
Starts
Dec 2
JOHN GUSIFF
Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.
View course
ChatGPT-driven Customer JTBD Research using B2B Case Study
4.8
·
Starts
Dec 2
JOHN GUSIFF
Learn customer JTBD principles & methods via an interactive B2B ChatGPT case study (30+ prompts) using The Wheel of Progress framework.
View course
Quantitative JTBD Methods for Smarter Product & Experience Decisions
Starts
Feb 3
JOHN GUSIFF and DOMINIC RICCHETTI
Learn Advanced JTBD quantitative methods that prioritize opportunity, guide product roadmaps, and shape exceptional customer experiences.
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Quantitative JTBD Methods for Smarter Product & Experience Decisions
Starts
Feb 3
JOHN GUSIFF and DOMINIC RICCHETTI
Learn Advanced JTBD quantitative methods that prioritize opportunity, guide product roadmaps, and shape exceptional customer experiences.
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Practical Product Development
4.4
Shivam Dehinwal, Matt De Remer, and Cris Sion
Master the Product Development Process from Concept to Manufacturable Prototype in this Project-Based Course led by Industry Professionals
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Practical Product Development
4.4
Shivam Dehinwal, Matt De Remer, and Cris Sion
Master the Product Development Process from Concept to Manufacturable Prototype in this Project-Based Course led by Industry Professionals
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Refine Your Blue Chip Client Profile
4.6
Scott Peterson
Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy
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Refine Your Blue Chip Client Profile
4.6
Scott Peterson
Win, Retain and Grow More of the "Right" Clients through a Tight & Focused Business Development Strategy
View course
Customer JTBD Interviewing Skills
JOHN GUSIFF
Upgrade your JTBD interviewing game. Learn the full process— from planning to execution—practice interviews that uncover customer progress.
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Customer JTBD Interviewing Skills
JOHN GUSIFF
Upgrade your JTBD interviewing game. Learn the full process— from planning to execution—practice interviews that uncover customer progress.
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A deep dive into Advanced Topics from JTBD Thought Leaders
JOHN GUSIFF
Take away advanced concepts around customer jobs-to-be-done theory from the experts. Become a better JTBD practitioner and researcher.
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A deep dive into Advanced Topics from JTBD Thought Leaders
JOHN GUSIFF
Take away advanced concepts around customer jobs-to-be-done theory from the experts. Become a better JTBD practitioner and researcher.
View course
How to find your Ideal Customer Profile 'ICP' in B2B SaaS
Leah Tharin and Andrew Michael
Master B2B SaaS growth by identifying your Ideal Customer Profile in 2 weeks—essential for scaleups aiming to amplify their market impact.
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How to find your Ideal Customer Profile 'ICP' in B2B SaaS
Leah Tharin and Andrew Michael
Master B2B SaaS growth by identifying your Ideal Customer Profile in 2 weeks—essential for scaleups aiming to amplify their market impact.
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Driving 0 to 1 Product Initiatives
Giff Constable
Maximize the odds of success for big new product initiatives by improving customer discovery, experimentation, and stakeholder management.
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Driving 0 to 1 Product Initiatives
Giff Constable
Maximize the odds of success for big new product initiatives by improving customer discovery, experimentation, and stakeholder management.
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Customer Engagement leveraging The Wheel of Progress
JOHN GUSIFF
Mastering customer engagement with The Wheel of Progress, Six Contexts, and Behavioral Science Tactics
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Customer Engagement leveraging The Wheel of Progress
JOHN GUSIFF
Mastering customer engagement with The Wheel of Progress, Six Contexts, and Behavioral Science Tactics
View course

Customer Development Courses

The process of engaging with potential customers to validate and refine product ideas.