In the constantly evolving world of B2B SaaS, understanding and pinpointing your Ideal Customer Profile (ICP) is not just an advantage—it's a necessity for scaling and sustained growth.

Our course, "How to Identify and Find Your Ideal Customer Profile in B2B SaaS," is designed to transform B2B SaaS scaleups from broad-spectrum marketing and product efforts to targeted, high-impact strategies.

Through a meticulously crafted 2-week program, you'll journey from the fundamentals of the B2B SaaS landscape to mastering the art of customer profiling. By the end, you'll not only have a comprehensive ICP but also the tools and insights to continuously refine and align your strategies with your market's evolving needs.

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Week 1: Lay the groundwork with an in-depth understanding of B2B SaaS and the science behind effective customer profiling.

Dive into research methodologies, learning how to gather and analyze data to build a solid ICP foundation.

Week 2: Uncover strategies to find and develop targeted engagement campaigns tailored to your ICP, ensuring every marketing and sales effort counts.

Measure success and learn to iterate on your strategies for continuous improvement and adaptation.

By the end of the course, you'll not just find your ICP—you'll understand how to engage, delight, and grow your customer base effectively, ensuring your B2B SaaS business thrives in a competitive landscape.

You can also check out our article "How to find your first ICP" to get a taste of what we'll cover:

https://www.leahtharin.com/p/how-to-find-your-first-icp-guide