Understanding Risk Management

Identifying Risks
Assessing Likelihood and Impact
Implementing Risk Mitigation Strategies
Case Study: Dropbox's Risk Management Strategy during Dropbox Paper Launch
- Competition from established players like Google and Microsoft
- The challenge of achieving feature parity with competitors' offerings
- The risk of low user adoption due to lack of awareness or difficulty in onboarding users
- Competition was a high likelihood and high impact risk, as Google and Microsoft had significant market share in the document editing space.
- Feature parity was a moderate likelihood and high impact risk, as users had come to expect certain features in their document editing tools.
- User adoption was a high likelihood and high impact risk, as Dropbox Paper was a new product in a crowded space and users may have been hesitant to switch to a new tool.
- To address competition, Dropbox emphasized the unique collaborative features of Dropbox Paper and targeted teams and businesses that required collaboration across multiple locations or devices.
- To address feature parity, Dropbox regularly released updates and new features to Dropbox Paper to ensure that it remained competitive with Google and Microsoft's offerings.
- To address user adoption, Dropbox created an extensive onboarding and education program to help users get up to speed quickly and provided customer support to address any issues or concerns.
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