William Arruda is a globally recognized pioneer in personal branding, credited with transforming the concept into a global industry. With over two decades of experience in the field, he has worked with a diverse range of clients, including CEOs, career-minded professionals, coaches, and consultants. His personal branding products and methodologies have been used by millions worldwide.

William has delivered keynotes and learning experiences for some of the world's most revered brands, including American Express, Google, Gucci, BP, LinkedIn, Nestlé, and Microsoft. His insights have been featured in 1,000+ publications, including Time, Fast Company, The Financial Times, GQ, and The New York Times. As a Senior Contributor to Forbes, his column on personal branding, leadership, and careers has garnered over 10 million views.

An accomplished author, William has written three definitive books on personal branding, including Digital You, Career Distinction, and Ditch. Dare. Do! His contributions to the field have earned him the title of the World's #1 Branding Expert by Global Gurus in both 2022 and 2023.