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William Arruda

William Arruda

4.5K Subscribers

Personal Branding Pioneer. Author. Speaker. AI Enthusiast.

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William Arruda Personal Branding: Your Key to Success!

William Arruda is a keynote speaker, bestselling author, and personal branding pioneer. Often described as the father of personal branding and widely regarded as its leading voice, he has been shaping the field longer than anyone else. Named the world’s #1 branding expert by Global Gurus, he has helped more than 2 million professionals across 60+ countries stand out and grow their brands. A Senior Contributor at Forbes, his work on personal branding and leadership has reached over 12 million readers. Today, William is at the forefront of helping professionals use AI to elevate their brands, amplify their voice, and stay relevant in a rapidly changing world. His work blends clarity, authenticity, and smart use of technology to help people become known, trusted, and chosen.

Partners with...
Google
American Express
LinkedIn
L'Oreal Paris
Adobe

Alumni reviews

MEHROO

Live cohort
Business Coach · Mehroo Turel Coaching

1-Day LinkedIn Makeover

A fantastic course led by a LinkedIn pioneer, packed with valuable insights and practical knowledge you can apply right away. William makes the five-hour lesson fun and engaging, using personal examples and clear, actionable takeaways that make every concept easy to understand and immediately put into practice. Highly recommend this course!

Felicity Coe

Live cohort
Coach · Coe Consulting

1-Day LinkedIn Makeover

I highly recommend this class. William is the ultimate professional. His materials are easy to follow, yet challenge you to think. He provides clear information and actionable steps that you can implement immediately to help you move forward!

Kenton

Live cohort
CEO and Founder · The Nexus Initiative

1-Day LinkedIn Makeover

William always does an amazing job. His content is spot on. It's concise, it's well delivered, it's professional, it's engaging. He cares. He's pretty much all you would want from an instructor of a course like this. Hard to think of anything that he could do better on. It was fantastic.

MEHROO

Live cohort
Business Coach · Mehroo Turel Coaching

1-Day Personal Brand Upgrade, Powered by AI

William is an excellent instructor and a true expert in personal branding. In the Personal Branding Upgrade course, he breaks down what actually drives visibility and credibility on social media—then shows you how to apply it step by step. The 360 feedback exercise was particularly powerful to understand where your stand as a brand. The lessons are engaging, practical, and full of real-world examples, so you’re not just learning theory, you’re getting a clear roadmap you can put into action right away. By the end, I felt more confident in my brand message and had concrete improvements to implement immediately.

Magdalena

Live cohort
Manager · Best Future

AI Powered Personal Branding

Very happy with the energy of William Arruda! The group is brilliant too! :)