William Arruda

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Cohort 2 Jan 2025

Discover 42 smart, simple ways to harness AI to elevate your personal brand and supercharge your work. This practical, easy-to-use guide is packed with proven best practices that help you unlock more value from AI. Each actionable tip gives you an instant edge—delivering greater impact with less effort.

42 Smart (and Surprisingly Simple) AI Best Practices for Personal Branding
 

Unlock the secrets to making every meeting and presentation a powerful stage for your personal brand. In today’s virtual world, influencing and impressing your audience can feel like an uphill battle. But it doesn’t have to be. With these 9 simple strategies, you’ll learn how to captivate your audience, stand out from the crowd, and leave a lasting impact in every online meeting and presentation you lead. Transform your virtual presence from ordinary to extraordinary—it's easier than you think!

9 Fun and Easy Ways to Rev Up Your Online Meetings and Presentations
 

This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen. 

Personal Branding Pioneer

William Arruda is a personal branding pioneer, entrepreneur, and AI enthusiast.

AI Powered Personal Branding

Manager

Executive & Career Coach, Educator

VP I Audit Response

Legal Operations Manager

Career Consulant

Stand out, inspire action, and build your reputation with virtual presentations that showcase confidence, clarity, and authentic leadership.

Personal Branding Pioneer. Forbes Sr. Contributor. Virtual Meeting Expert.

Captivate in Virtual Presentations & Meetings for Leaders and Professionals

VP Branding & Brand Management, Ex-Starwood & Accor

Training Manager

CEO, The PR Maven(R)

Microsoft

LinkedIn

Coca-Cola

Mailchimp

AI is already shaping how work gets noticed, rewarded, and remembered. The problem is not that people aren’t using it. The problem is that many are using it in ways that dilute their voice, blur their value, or make them sound like everyone else.At the same time, visibility has become harder. Hybrid work limits informal exposure. Content is everywhere. Attention is scarce. Doing great work is no longer enough if people don’t clearly understand what you bring and why it matters.This course exists to solve that gap.William takes you step-by-step through his proven personal branding process: KNOW, SHOW, GROW, and helps you maximize it in support of your career goals. You’ll learn how to anchor your personal brand in clarity first, then use AI to support it, not replace it. Instead of chasing trends or posting more noise, you’ll build a strong point of view, communicate it consistently, and use AI to work faster and smarter without losing trust or authenticity.In a world where AI can generate endless content, the professionals who win are the ones who use it intentionally and stay unmistakably human. This course helps you do exactly that.

Transform Your Career Or Business With the Power of Personal Branding + AI

KNOW what sets you apart

Determine what you want to be known for

SHOW up with clarity and confidence

GROW visibility without chasing noise

Build momentum you can sustain

Professionals&nbsp;who want to stand out, get noticed, and succeed by building a magnetic personal brand that attracts opportunities.

Team and project leaders&nbsp;who want to amplify their influence, inspire trust, and position themselves as authentic, credible voices.

Entrepreneurs, Coaches &amp; Consultants&nbsp;who want to attract clients, grow their reputation, and opens doors—while spending less time marketing.

Meetings, presentations, and learning programs are prime moments to get noticed, influence others, and move your career forward. In today’s hybrid world, most of those moments happen on screen, where attention can disappear faster than a mute button mishap. Virtual communication takes a different mindset, skill set, and toolkit, and most people were never taught any of it.This program reveals the science and psychology behind what keeps audiences engaged from start to finish. You’ll learn practical, brain-based techniques to make virtual meetings and presentations clear, compelling, and memorable. No filler. No talking to a wall of black boxes.You’ll discover how to design sessions people actually want to attend, project confidence on camera, and create real connection through a screen. You’ll work on a real presentation of your own, using your authentic voice to strengthen your personal brand. The result is meetings that land, presentations that stick, and audiences who remember you for the right reasons.

Master the Most Important Skill for Influencing and Inspiring Stakeholders

Discover the Proven Three M System for Captivating Online

Command Attention from the First 30 Seconds

Make Your Message Land and Stick

Use Visuals that Clarify, not Clutter

Explore 11 Effective Ways to WOW Participants Using Brain Science

Learn the Most Powerful Technique for Engaging Your Audience

Leaders and Project Managers who want to influence stakeholders and show up as exceptional, inspiring leaders.

Sales Professionals&nbsp;looking to grow their personal brand, make a lasting impression on prospects, and land new accounts.

Consultants, Coaches, Accountants, &amp; Attorneys&nbsp;aiming to persuade potential clients and create impact throughout client engagements.

AI is changing how ideas spread. Thought leaders who know how to use it have an unmatched advantage. This four-week interactive program will show you how to combine smart AI tools with proven thought leadership strategies so you can grow your influence without sacrificing your sanity.You’ll learn how to define your thought leadership platform, build a trusted community, and become “selectively famous” for the ideas that matter most. You’ll practice writing and publishing with the support of AI, discover how to use technology to scale your impact, and create a sustainable plan that allows you to lead the conversation while protecting your time and energy. Along the way, you’ll get hands-on guidance from William Arruda and Deborah Grayson Riegel. They’re two globally recognized experts in personal branding, communication, and leadership. With live sessions, AI demos, and the option for one-on-one coaching, you’ll leave with practical tools, new confidence, and a roadmap for using AI to amplify your ideas and strengthen your personal brand. By the end of the course, you won’t just understand AI, you’ll know how to make it your thought leadership partner, helping you expand your reach, inspire your audience, and establish your authority.

Use AI to amplify your ideas, grow your audience, and build authority.

Course syllabus

Thursdays

Starting Jan 8
, 2026

To turn learning into action, there will be 'home-play' between sessions, which will be reviewed in the following live session.

Weekly projects

Course schedule

Coaches and Consultants who want to use AI to share expertise more widely, attract the right clients, and strengthen their reputation.

Executives who seek to leverage AI to share ideas that inspire, engage their teams and stakeholders, and position themselves as experts.

Salespeople and Customer-Facing Staff who want tools to craft compelling messages, showcase their insights, and open doors to new clients.

Professionals at any level who want to boost their career growth and advancement by standing out from the competition.

Board members who want to bring (positive) attention to the mission, vision, and impact of the organizations they serve.

Who is this course for

What you’ll get out of this course

Learn what effective thought leadership is and what it’s not. You’ll also learn why it matters now more than ever.

Understand Effective Thought Leadership

Explore ways to identify, grow, and nurture the right network.

Build Your Thought Leadership Community

Learn the secret behind limiting your target audience to the ideal community of stakeholders.

Become Selectively Famous

Discover practical ways to share your ideas in print, online, and on stage.

Master Writing and Publishing

Learn the right ways to use video and other rich media to stand out and get noticed.

Maximize the Power of Video

Identify strategies to scale your presence sustainably with AI, including using the “Be Lazy” approach to thought leadership.

Become a Successful Thought Leader without Feeling Overwhelmed

Craft your action plan and leave with tools, templates, and confidence.

Make It Happen

Learn how to leverage AI to elevate your voice, grow your influence, and build thought leadership that enhances your personal brand.

Deborah Grayson Riegel

AI + YOU: Build a Powerful Personal Brand with AI

Personal Branding Pioneer. Forbes Senior Contributor. CEO of Reach.

To get value from AI, you need more than prompts—you need a powerful mindset. Learn how to approach AI strategically.

3 Mindset Musts to Maximize AI

AI can help you gain clarity, and tell your story—both online (LinkedIn) and in person—just as you would… only better.

How to Make AI Your Personal Brand Coach

Discover how to use AI as your muse, editor, and amplifier so you can transform an idea into a month’s worth of content.

3 Ways to Turn One Piece of Content into a Brand Campaign

AI helps your message break through. Learn how to use it to create scroll-stopping content that highlights your value.

How to Use AI to Boost Visibility and Impact

Deliver Captivating Virtual Presentations and Meetings

Explore the differences between virtual presentations/meetings and in-person ones, and the mindset you need to adopt.

Understand the Secrets to Captivating Online

Learn how to connect with your audience from the start, keep their attention, and remain top-of-mind.

Discover the 3-Step Process for Creating Engaging Content

Understand the brain science that makes your presentation riveting and engaging.

Learn Easy Tricks and Techniques that Will WOW Your Audience

Explore techniques for building slides that draw people in and keep their attention.

Learn How to Craft Engaging Virtual Presentation Slides

How to Amplify Your Thought Leadership (Without Burning Out)

Executive Communications Coach and Instructor at Wharton and Columbia

Personal Branding Pioneer, Keynote Speaker, Bestselling Author

We’ll break down the behaviors that help thought leaders earn trust, build recognition, and connect with stakeholders.

Understand what today’s top thought leaders do differently.

You’ll learn what’s changing in how ideas spread, what audiences now expect, and how to adapt your approach.

Stay ahead of 2026 thought-leadership trends.

We’ll show you how to turn a strong idea into a full family of assets so you can increase impact and reduce effort.

Use the “be lazy” method to expand your reach.

You’ll discover simple ways to use AI to streamline your workflow while keeping your POV front and center.

Learn directly from William Arruda

William Arruda

About William

Courses

AI Powered Personal Branding

Captivate in Virtual Presentations & Meetings for Leaders and Professionals

Grow Your Thought Leadership with AI

Lightning Lessons

AI + YOU: Build a Powerful Personal Brand with AI

Deliver Captivating Virtual Presentations and Meetings

Deliver Captivating Virtual Presentations and Meetings

AI + YOU: Build a Powerful Personal Brand with AI

How to Amplify Your Thought Leadership (Without Burning Out)

Deliver Captivating Virtual Presentations and Meetings

Resources

42 Smart (and Surprisingly Simple) AI Best Practices for Personal Branding

9 Fun and Easy Ways to Rev Up Your Online Meetings and Presentations