Hello, my name is Vitaly Friedman, I love beautiful content and don’t like to give in easily. As a UX Lead, I’ve been scouting the web for reliable and effective AI design patterns. I was honored to explore what works and what doesn’t, how people use AI, when they struggle and succeed and when they trust and use AI.

I love writing articles about the web, speaking, workshopping and teaching. I’m the editor-in-chief and creative lead of Smashing Magazine. In my spare time, I’m a front-end & UX consultant in Europe and abroad, working with big and small companies and organizations, such as European Parliament, Haufe-Lexware, Axel-Springer and others.