Vitaly Friedman, UX Courses

Summer 2026

Cohort 1

Winter 2026

A practical guide on how to design AI features that people actually understand, use and trust.

Measuring design impact on business goals — from design KPIs to UX strategy.

How To Measure UX and Design Impact

UX Strategy Playbook: How To Build Influence and Drive Impact

Spring 2026

A practical guide to measuring design impact on business goals — from design KPIs to UX strategy.

May 2026

June 2026

How to design for complexity and enterprise — with reliable design patterns for complex UIs.

You'll learn how to design AI features that people understand, use and trust — with practical UX guidelines and tons of real-life examples.

Sr. UX Lead • LinkedIn Top Voice in UX

Vitaly Friedman

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

Design Patterns For AI Products In 2026

AI Product Designer

UX Designer

Senior Product Designer

Design Manager

Senior UX Designer

Senior UI/UX Designer

UX/UI Designer 

UX Lead

European Parliament

Lexware

Otto Group

Axel Springer SE

SmashingConf

As product teams rush in launching AI features, they quickly face a roadblock. Too often AI tools have very low adoption and retention, they are painfully slow and unreliable, responses are walls of text and users have to ping-pong between prompts, over and over again. Let's fix that!In this course, you’ll learn:<ul><li>100s of real-life examples and UX guidelines</li><li>Practical design patterns for AI products</li><li>Recent UX research on AI UX and accessibility</li><li>How to build trust and confidence for AI</li><li>How to capture and design for user's intent</li><li>How companies design AI features, where they fail and succeed</li><li>Everything senior designers must know to design effective AI experiences</li></ul>No fluff, no theory — just what actually works in real products. Expect a practical journey with actionable design guidelines — from efficient prompting UX to effective output and refinement journeys, along with frequent UX and accessibility blockers.<h2>The workshop includes:</h2>🪴 Real case studies from real products🔬 All video recordings, slides, resources, templates🎯 Hands-on tasks and actionable insights👋 Live interactive sessions and feedback👫 Dedicated time to answer all your questions🏅 Well-deserved certificate for your hard work

How to design AI products that people actually use.
 

State of AI UX in 2026

Design Patterns For AI Products

Boosting AI UX In Complex Products

Designing For Trust and Confidence

Real-Life Case Studies

AI Design Workflow, From Start to Finish

We’ll be spending a lot of time, sketching, designing and thinking. 

Be ready to challenge your general view of the AI design proces.

☕️ Bring your preferred coffee mug!

Product&nbsp;designers who want to understand the constraints of AI and how to design effective AI experiences that people trust and use.

UX Leads who want to learn how to design feasible and effective AI features that don't frustrate people but help them get their work done.

Interface designers&nbsp;who want to boost their AI design skills and understand what makes a truly incredible AI experience.

You don't have to follow hunches or tap in the dark. You'll learn how to translate your UX wins to successful, measurable business outcomes.

Alliander

Design decisions shouldn’t be guesswork or just ticked off tasks. To build influence, we must speak the language of business — data, impact and strategy.UX Strategy Playbook is a no-fluff, hands-on course designed to help you grow in a strategic design role. It's a cohort for designers, product leads and senior/staff product designers who want to be strategic in their work and make a tangible business impact with its outcomes.You'll learn how to estimate and prioritize UX work, establish Design KPIs and measure UX — for your specific product. Bring your actual project, and by the end of week 4, you will have a finished set of selected UX metrics, KPI tree and even a better UX strategy for your stakeholders.You'll learn how to:<ul><li>Turn business goals into design decisions</li><li>Estimate and prioritize UX work that matters</li><li>Measure UX impact and shape business strategy</li><li>Show value in restrictive environments (B2B, Enterprise)</li><li>Use key business/product metrics, from churn to CLTV</li><li>Build design KPI trees and UX scorecards for your product</li><li>Overcome legacy, mitigate risks, UX debt, low UX maturity</li></ul>Bonus: full access to the video course "Measuring UX" (8h) You'll also get all recordings of all live sessions.

Build influence. Measure success. Drive impact.

UX Strategy and Design Impact

Business KPIs and Product Metrics

UX Scorecards and Design KPIs

Estimate and Prioritize UX Work 

Driving Your Impact

Building Your Influence

Strategic Heads of Design You work hard, but keep hitting a ceiling? You'll learn how to prioritize impactful work and show your UX impact.

Business-Minded Product Leads Your ideas are too vague to prioritize on the roadmap? You'll learn to speak business language and show ROI.

Senior/Staff Product Designers You want to move into a strategic role? You'll learn how to lead the conversation, not just follow the brief.

Build a strong case for your UX impact on business — with Design KPIs.

Design decisions always have an impact, but often it's difficult to show. But we can use reliable UX metrics to track the quality of design work, measure its impact on business, and report design KPIs. This workshop helps with just that.No fluff, no theory: in 4h, we'll get straight to practical techniques and workflows you can use right away. You'll learn how to translate ambiguous business goals into practical work, and how to show your UX impact for your product.You'll learn:<ul><li>How to measure and show your UX impact on business</li><li>The ROI of your UX work, how to build, show and prove it</li><li>How to connect business goals with UX initiatives</li><li>Business, product and UX metrics, and how choose right ones</li><li>How to establish UX scorecards for your company (B2B, B2C, Enterprise)</li><li>How to discover leverage with gap analysis, impact/effort curves</li><li>Real-world case studies of how orgs measure UX success</li><li>Actionable techniques to make a strong case for your UX work</li></ul>That's what you should be expecting:🔴 Live and practical 4h session 🪴 Real-life examples and case studies 👫 Dedicated Q&amp;A time to answer all your questions 🔬 Video recording, slides, resources, templates 🏅 Well-deserved certificate for your hard work

Product designers and product managers who want to track their impact and align design goals with business objectives.

Design and UX Leads who want to connect their design initiatives to business outcomes and lead with data-driven insights.

UX researchers and practitioners who want to improve UX maturity, articulate value and drive strategic decisions.

You'll learn how to set up design KPIs, track and report them, and how to show your incredible impact on business.

Design decisions shouldn’t be guesswork. We can use reliable UX metrics to guide and shape our design work, measure its impact on business, and report design KPIs. This course helps with just that.No fluff, no theory. Practical techniques and workflows you can use right away. You'll learn how to translate ambiguous objectives into practical goals, and how to show your value with KPI trees — for your product.You'll learn:<ul><li>How to connect business goals with UX initiatives</li><li>How to measure and show your UX impact on business</li><li>Key business and product metrics, from churn to CLTV</li><li>How to build KPI trees and UX scorecards for your company</li><li>How to prioritize with gap analysis, impact/effort curves</li><li>Real-world case studies of how B2C, B2B, enterprise companies measure success</li><li>How to shape UX strategy with key stakeholders</li><li>Actionable techniques to make a strong case for the incredible value of your UX work</li></ul>The workshop includes:🪴 Practical real-life examples and case studies🔬 All video recordings, slides, resources, templates🎯 You'll work on UX metrics for your product👋 Live interactive sessions and feedback👫 Dedicated time to answer all your questions🏅 Well-deserved certificate for your hard work

Build a strong case for your design impact on business — with UX KPIs.

Design Impact and UX Strategy

Business and UX Metrics

UX Metrics and Design KPIs

Design KPI Trees

Track Your Design Success

UX researchers and practitioners who want to improve design maturity, articulate value and drive strategic decisions.

How To Design For Trust and Confidence In AI Products

Why AI products shouldn't aim for maximum trust, but just enough trust to be reliable.

How to calibrate trust in AI to avoid costly mistakes

We can't fully prevent them, but we can set up proper guardrails, human-in-the loop, user's control, verification.

How to handle AI hallucinations and wrong assumptions

Useful design patterns such sandboxing, intent confirmation, consensus meter, context engineering.

Why it's a good idea to avoid confidence scores

Inclusive Design Patterns For 2026

Move beyond contrast and font sizes to include motion sensitivity, neurodiversity, and diverse abilities.

Expand how you think about accessibility

Learn practical approaches for designing for left-handed users, neurodiverse users, and younger and older adults.

Design for real people, not edge cases

Understand how to assess accessibility beyond compliance and connect inclusive design to real outcomes.

Measure accessibility impact

Explore good and bad examples of how teams implement accessibility and drive change inside organizations.

Apply accessibility in real-world contexts

Boosting Designer’s Productivity With AI

Christine Vallaure

Founder @ moonlearning.io  • Author of theSolo.io • Speaker

Learn how AI tools can support designers today to work faster and get better results, without hype.

Use AI tools productively

Explore practical AI-powered workflows that reduce repetitive tasks and free up time for real design work.

Improve workflows and tooling

Understand the limits and risks of AI tools, and where human judgment and craft are essential.

Know when not to use AI

See where design becomes more critical as AI evolves, and how designers can stay relevant and valuabl

Understand the evolving role of designers

Learn key UX metrics (SUS, UMUX-Lite, TPI) and how to connect them to product and business goals.

Understand UX metrics

Explore frameworks and KPI trees to decide which UX initiatives create the highest impact

Prioritize UX work effectively

Choose the right UX research methods and design KPIs to get actionable, measurable results.

Apply research methods strategically

Designing For Complex UIs in 2026

Founder of SmashingMag, UX Lead, 20y of experience (European Parliament, Otto)

How to organize 4+ levels with multi-menu nav, app layouts, sideways breadcrumbs, top task analysis

Designing Complex Mega-Menus

Autocomplete UX, nested filters, multi-sorting, manual vs. auto-apply, decoupled search results, disabled states

Search, Filtering and Sorting UX

How to help people scan and navigate complex tables and dashboards with live filtering, multi-sorting and views

Enterprise-Grade Tables and Dashboards UX

Layout, routing, error recovery, live validation, Confirm vs. Undo, Cancel/X, routing, disabled buttons

Complex Multi-Page Forms

Roll up your sleeves! You'll leave the session with a toolbox of practical techniques you can apply to your work.

Real-Life Examples and UX Guidelines

Design Patterns For AI Interfaces

Design Patterns For AI Expert. Founder of SmashingMag, 
Speaker & UX Trainer.

The current state of AI interfaces, common challenges, and user expectations.

Understanding AI Interfaces in 2025

Master techniques to shape AI output and help users articulate their goals through prompt engineering and templates.

Guide AI Behavior and User Intent

Discover how to embed AI into your product smoothly.

Integrate AI Seamlessly into Products

See what works (and what doesn’t) by exploring real-world examples of AI interfaces.

Learn directly from Vitaly Friedman, UX Courses

Vitaly Friedman, UX Courses

Courses

Design Patterns For AI Products In 2026

UX Impact Playbook: How To Build Influence and Drive Impact

ROI of Design: How To Measure UX and Design Impact

How To Measure UX and Design Impact

Lightning Lessons

How To Design For Trust and Confidence In AI Products

Inclusive Design Patterns For 2026

Boosting Designer’s Productivity With AI

How To Measure UX and Design Impact

Designing For Complex UIs in 2026

Design Patterns For AI Interfaces