B2B Demand Generation Accelerator
6 Weeks
·Cohort-based Course
The traditional B2B growth playbook is dying. Learn new tactics & strategies to uplevel your career in 2025 + 12 months of group coaching
B2B Demand Generation Accelerator
6 Weeks
·Cohort-based Course
The traditional B2B growth playbook is dying. Learn new tactics & strategies to uplevel your career in 2025 + 12 months of group coaching
Course overview
Does generating qualified pipeline seem to get harder each year?
Build Demand, Don’t Just Capture It
You’re not alone. I get it.
Most B2B marketing focuses on capturing demand instead of creating it.
Things like SEO, PPC, content syndication, outbound, and intent data can work — but they’re crowded, costly, and deliver less each year.
It’s time to flip the playbook.
How to Create Efficient Demand
Here’s where real growth happens:
✅ Improve the buyer experience
✅ Leverage your relationships
✅ Deliver value before someone becomes a customer
✅ Find underpriced media opportunities
When you focus here, you start building momentum that compounds.
What Creating Demand Looks Like in 2025
The most effective teams today are growing through:
- Strategic partnerships
- Founder-led growth
- Customer and employee advocacy
- Influencer and event-led growth
- Community-driven programs
These strategies create attention, trust, and pipeline — long before someone fills out a form.
Why Learn From Me
I’ve been a marketer, seller, and now a fractional demand gen consultant.
For over 10 years, I’ve helped B2B companies build efficient demand engines that work without massive budgets or hype.
Most of my clients were bootstrapped or lightly funded, which meant every move had to drive results. I’ll teach you how to do the same — simply and sustainably.
Join the November Cohort
This is a live, interactive course that gives you frameworks and toolkits to upgrade your demand gen strategy fast.
Only 19 seats are available for this small-group training to ensure everyone gets personal support.
👉 Grab your spot today
Questions?
Email me at taylor@taylorwells.com
Who is this course for
01
B2B Marketers looking to uplevel their skills, crush their new revenue goals and get a promotion/raise
02
CMOs/CROs/CEOs looking to provide their organization leadership around what demand generation strategics and tactics to implement
03
Sales Development/Business Development looking to evolve beyond just doing outbound tactics
What you’ll get out of this course
Get a refresher on GTM fundamentals
You can have all the best demand gen strategies but if you don't have the GTM fundamentals in place, you will fail.
Learn the 4 Demand Generation Levers for effective growth
A deep dive into the 4 Demand Generation Levers for efficient & effective growth
Walk away with a clear demand generation roadmap tailored to your business.
After the accelerator you'll have a clear demand generation strategy.
Leverage AI tools to amplify marketing efforts.
ChatGPT, Copy.ai, Clay, Summarize, Opus, and the list goes on. We'll walk through the different use cases for how we are using AI right now to increase output.
Integrate Demand Gen with Account-Based Marketing (ABM)
How do ABM and demand generation work together? We'll cover that and more.
Walk away with multiple playbooks for how to stack your demand gen strategies & make your life way easier
We'll go deep on a handful of integrated demand gen playbooks that you can implement right away. How to do paid media, outbound, Linkedin, customer advocacy, creating video content, and getting starting with strategic partnerships.
Join a private slack group for ongoing support
We can create a great system for you but what if you have questions down the road? All students get access to my private slack group to connect ongoing.
What’s included
Live sessions
Learn directly from Taylor Wells in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
6 live sessions • 24 lessons • 2 projects
Week 1
Nov
11
Class 1: Intro & GTM Fundamentals
GTM Fundamentals To Unlock Efficient Demand Gen
32 Mistakes To Avoid
Difference between Demand Capture & Demand Creation
Deep Dive Into The 4 Demand Generation Levers
(Optional) Self-Audit Of Demand Gen Levers
What tactics are working now + my playbooks
Week 2
Nov
18
Class 2: 32 Mistakes To Avoid & Demand Gen Levers
Build your 12-month Demand Gen Activity Plan
Nov
21
Optional 60-Minute - Ask Me Anything Session
Week 3
Week 4
Dec
2
Class 3: Let's Get Tactical + Playbooks
Week 5
Dec
12
Optional: 60 Minute Ask Me Anything Session
Dec
9
Class 4: Build Your 12-month Demand Gen System
Week 6
What students are saying
Join an upcoming cohort
B2B Demand Generation Accelerator
Cohort 5
$1,500
Dates
Payment Deadline
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Get a sneak peek from previous cohorts:
Picking The Right GTM Motions
Meet your instructor
Taylor Wells
Taylor Wells
4x Demand Gen & ABM Leader - $150mm+ in Efficient Pipeline Opportunities Created
I've been a marketer, a seller, and now an entrepreneur & fractional demand gen consultant. I've spent the last 10+ years focused on generating efficient demand (i.e., interested potential buyers). Most companies I've worked with have either been bootstrapped or lightly funded, forcing me to get creative and consistently think outside the traditional playbook boxes to drive efficient revenue.
Course schedule
2 hours per week
Live Sessions
6 interactive sessions
Over 5 weeks, you can participate in up to 15 hours of live interactive classes. Can't make each session? No worries, it will be recorded!
Weekly Projects
1 hour of self-study
You'll spend 2 hours per week of class time and 1 hour per week of homework on your own to gather data and thoughts on developing your demand generation plan.
(Free) 4 B2B Demand Gen Levers Workshop
What you’ll learn:
- Four ways to improve demand generation outcomes efficiency
- Get a quick refresher on the state-of-demand generation
Watch Now
Join an upcoming cohort
B2B Demand Generation Accelerator
Cohort 5
$1,500
Dates
Payment Deadline
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