B2B Demand Generation Accelerator
4.9 (12)
8 Days
·Cohort-based Course
The traditional B2B growth playbook is dying. Learn new tactics & strategies to uplevel your career in 2025 + 12 months of group coaching
B2B Demand Generation Accelerator
4.9 (12)
8 Days
·Cohort-based Course
The traditional B2B growth playbook is dying. Learn new tactics & strategies to uplevel your career in 2025 + 12 months of group coaching
Course overview
Does generating qualified pipeline seem to get harder each year?
You're not alone. I get it.
There are many reasons for this but one main reason is that most traditional B2B marketing focuses on capturing demand rather than creating it.
Capturing demand looks like SEO, pay-per-click advertising, content syndication, traditional outbound, and intent data.
These strategies can work, but they are highly competitive and saturated approaches that yield diminishing returns year after year.
What should you do differently?
Create efficient demand by doing these four things:
- Improve the buyer experience
- Leveraging relationships
- Delivering pre-customer impact
- Finding underpriced media opportunities.
To get even more granular, creating demand in 2025 involves leveraging strategic partnerships, founder-led growth, customer advocacy, employee advocacy, influencer marketing, event-led growth, employee advocacy, and community-led growth.
These strategies and more are the future of pipeline creation.
Why learn with me?
I've been a marketer, a seller, and now an entrepreneur & fractional demand gen consultant. I've spent the last 10+ years focused on generating efficient demand. Most companies I've worked with have either been bootstrapped or lightly funded, forcing me to get creative and consistently think outside the traditional playbook boxes to drive efficient revenue.
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This live and interactive training will provide the frameworks and toolkits to enhance your demand-generation strategies.
Grab your spot today!
P.S. This is a small group course with limited seats to ensure each student receives 1:1 support. Only 19 spots are available for the April cohort.
P.S.S. Have more questions? Please email me at taylor@taylorwells.com or schedule a call to discuss the course further here: https://potentialopportunity.com/meetings/taylorwells/maven-course-call
Who is this course for
01
B2B Marketers looking to uplevel their skills, crush their new revenue goals and get a promotion/raise
02
CMOs/CROs/CEOs looking to provide their organization leadership around what demand generation strategics and tactics to implement
03
Sales Development/Business Development looking to evolve beyond just doing outbound tactics
What you’ll get out of this course
Get a refresher on GTM fundamentals
You can have all the best demand gen strategies but if you don't have the GTM fundamentals in place, you will fail.
Learn the 4 Demand Generation Levers for effective growth
A deep dive into the 4 Demand Generation Levers for efficient & effective growth
Walk away with a 12-month demand generation roadmap tailored to your business.
After the two week's you'll have 12-month demand generation plan to start executing NOW.
Leverage AI tools to amplify marketing efforts.
ChatGPT, Copy.ai, Clay, Summarize, Opus, and the list goes on. We'll walk through the different use cases for how we are using AI right now to increase output.
Integrate Demand Gen with Account-Based Marketing (ABM)
How do ABM and demand generation work together? We'll cover that and more.
Walk away with multiple playbooks for how to stack your demand gen strategies & make your life way easier
We'll go deep on a handful of integrated demand gen playbooks that you can implement right away. How to do paid media, outbound, Linkedin, customer advocacy, creating video content, and getting starting with strategic partnerships.
Get Access To 1-Year Of Monthly Check-Ins
We can create a great system for you but what if you have questions down the road? All students get access to my monthly group calls (for 1 year) to discuss what's working and what's not.
This course includes
6 interactive live sessions
Lifetime access to course materials
25 in-depth lessons
Direct access to instructor
2 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
B2B Demand Generation Accelerator
Course syllabus
01
Go-to-Market Framework
We will briefly go over how demand generation places into your overall go-to-market strategy and plan
02
Selfless Advantage
How to grow your business by help your prospects first. This concept can purmulate every aspect of your business and transform your marketing/sales,
03
Strategic Narrative
Your brand needs to start with a why before a what. Many organizations struggle to tell their story. We will spend some time focusing on telling our story.
04
The Growth Paths
Product-led growth or ecosystem-led growth? Not only can it be challenging understanding which one is which, but why should you care?
05
Five Areas To Get Customers
Partnerships, Content, Paid Media, Customer Marketing, Outbound. We will explore different tactics that follow without these categories.
06
How To Impact 2023
What can we do in 2023 to impact this year? We will discuss short term (promotional) changes vs. long-term (infrastructure changes)
07
Your Next Steps
We will give you resources and path to take to stay connected with your peers, get ongoing help, and crush your opportunity creation goals.
4.9 (12 ratings)
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B2B Demand Generation Accelerator
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Get a sneak peek from previous cohorts:
Picking The Right GTM Motions
Meet your instructor
Taylor Wells
4x Demand Gen & ABM Leader - $150mm+ in Efficient Pipeline Opportunities Created
I've been a marketer, a seller, and now an entrepreneur & fractional demand gen consultant. I've spent the last 10+ years focused on generating efficient demand (i.e., interested potential buyers). Most companies I've worked with have either been bootstrapped or lightly funded, forcing me to get creative and consistently think outside the traditional playbook boxes to drive efficient revenue.
Course schedule
4 hours per week
Live Sessions
6 interactive sessions
Over 7 days, you can participate in up to 15 hours of live interactive classes. Can't make each session? No worries, it will be recorded!
Weekly Projects
1 hour of self-study
You'll spend 3 per week of class time and 1 hour per week of homework on your own to gather data and thoughts on developing your demand generation plan.
(Free) 4 B2B Demand Gen Levers Workshop
What you’ll learn:
- Four ways to improve demand generation outcomes efficiency
- Get a quick refresher on the state-of-demand generation
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