Does it seem like every year, it gets harder and harder to generate a qualified pipeline and new sales opportunities for your sales team?

One main reason for this is that most GTM teams are focused on capturing demand rather than creating it.

Capturing demand looks like SEO, pay-per-click advertising, content syndication, traditional outbound, and intent data. 

These strategies can work but are highly competitive and saturated approaches, leaving you with diminishing returns year after year.

What should you do differently? 

Create demand by doing these four things:

- Improve the buyer experience 

- Leveraging relationships 

- Delivering pre-customer impact

- Finding underpriced media opportunities. 

To get even more granular, creating demand involves leveraging strategic partnerships, founder-led growth, customer advocacy, employee advocacy, influencer marketing, event-led growth, employee advocacy, and community-led growth. 

These strategies and more are the future of pipeline creation.

Sign up for my upcoming live cohort-based course to learn how to transition from demand capture to demand generation to improve the efficiency and effectiveness of your pipeline creation.

Why learn with me?

I've been a marketer, a seller, and now an entrepreneur & fractional demand gen consultant. I've spent the last 10+ years focused on generating efficient demand (i.e., interested potential buyers). Most companies I've worked with have either been bootstrapped or lightly funded, forcing me to get creative and consistently think outside the traditional playbook boxes to drive efficient revenue.

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This two-week live and interactive training will provide you with the frameworks and toolkits to enhance your demand-generation strategies.

Grab your spot today!

P.S. Seats are limited. The price will be going up for the next cohort as well.

Also, scholarships are available for those who cannot afford the course investment. Please email taylor@potentialopportunity.com for further details.