Brand Messaging Sprint: Create Provocative Brand Messaging and Prove It Works
4.8 (6)
2 Weeks
·Cohort-based Course
In a 2 week sprint, discover a proven, step-by-step process to create brand messaging that provokes your customers to buy and prove it works
Brand Messaging Sprint: Create Provocative Brand Messaging and Prove It Works
4.8 (6)
2 Weeks
·Cohort-based Course
In a 2 week sprint, discover a proven, step-by-step process to create brand messaging that provokes your customers to buy and prove it works
Course overview
Brand Messaging That Provokes Your Customers to Buy
The Brand Messaging Sprint is a powerful and versatile tool to capture real-world, customer insights to create brand messaging that sells. The process has been used to:
📈 Dramatically improve sales performance
🌱 Define and validate go-to-market strategies
💰 Raise funding and seed investors for startups
🧪 Test new markets and product launches
In this interactive course, we show you how to rapidly validate growth markets, create provocative brand messaging, and prove it works. Give your marketing certainty by knowing what will motivate your customers to buy.
For the very first time, we will be teaching one of the most powerful and effective tools of Sticky Branding's consulting methodology. Based on a decade of research with real boots-on-the-ground experience and case studies, you and your team will learn how to run a Brand Messaging Sprint to create a provocative sales pitch that gets access to senior level decision makers, and prove it works.
Who is this course for
01
Business owners or entrepreneurs working to rapidly generate more sales opportunities.
02
Sales leaders working to create sales messaging to empower their sales force to win.
03
Product and Brand Managers working to gain valuable customer insights to validate growth markets.
What you’ll get out of this course
Discover your customers’ “Burning Needs.”
These are needs or business issues a CEO or decision maker will create a budget for, even if the project wasn’t on their radar.
Develop a pitch to gain executive access.
Using a proven, step-by-step methodology, craft a sales pitch that gains executive access and provokes them to act.
Learn how to validate your value proposition.
Great marketing sells. Learn how to test value propositions and brand messaging through a sales sprint.
Prove your brand messaging sells!
Implement a feedback loop to learn what how your customers buy and if your value proposition and pitch work.
This course includes
8 interactive live sessions
Lifetime access to course materials
4 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Brand Messaging Sprint: Create Provocative Brand Messaging and Prove It Works
Course syllabus
Week 1
Jun
17
Class 1: Great Marketing Sells
Jun
20
Optional: Open Office Hours Co-Working Session on Zoom With Jeremy Miller {Refine Your Market Fit}
Jun
21
Optional: Open Office Hours Co-Working Session on Zoom With Jeremy Miller {Refine Your Pitch}
Workbook: Offer Messaging Stack
Week 2
Jun
24
Class 2: Get Ready to Sprint
Jun
27
Sales Sprint Final Review Option #1
Jun
28
Sales Sprint Final Review Option #2
Jun
28
Sales Sprint Final Review Option #3
Workbook: Brand Messaging Sprint
Post-course
Jul
2
Optional: Final Review, Option #4
4.8 (6 ratings)
What students are saying
Meet your instructors
Jeremy Miller
President, Sticky Branding
Jeremy Miller is the president of Sticky Branding. He shows organizations of all sizes how to stand out, attract customers, and grow into remarkable brands.
Jeremy is a globally recognized branding expert, and the bestselling author of Sticky Branding and Brand New Name. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
Jeremy’s path into branding wasn’t traditional. He fell into it out of necessity. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. Jeremy realized it wasn’t his salespeople or marketing processes that were failing, it was the brand: their customers couldn’t distinguish them from anyone else. This insight caused him to rethink, reposition, and rebrand the business. The strategy worked, and within a year the company turned the corner and rocketed into growth mode. And in 2013 Jeremy sold his family’s business to focus exclusively on what he does today: build brands.
It was this experience that compelled Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands. He and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands.
Robyne Adams
Head of Product, Sticky Branding
With a passion for helping individuals and businesses effectively communicate their value propositions, Robyne Adams is dedicated to equipping participants with the skills and tools they need to craft compelling sales pitches that drive results.
Alongside Jeremy Miller, Robyne is committed to delivering practical insights and actionable strategies to empower you in mastering the art of a provocative sales pitch.
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Brand Messaging Sprint: Create Provocative Brand Messaging and Prove It Works
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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