Spark Engine by Valerio Zanini

Cohort 2

SM Cohort 1

Cohort 3

Cohort 1

Cohort March 2025

Cohort 2025 - January

Cohort 4

You can never fully “trust” a general‑purpose GenAI, but you can systematically control, check, and bound it so that errors become rare, detectable, and low‑impact.Here are 4 techniques you can use to instruct your AI to provide trustworthy answers and improve accuracy.

How to Improve Trust and Accuracy in AI Outputs

This interview focuses on the benefits and challenges that PMs find in using AI.It was posted on a German channel, but the interview was conducted in English.Get the link to listen to it on Spotify.

Listen to interview podcast

AI can be an effective accelerator for your customer discovery activities. Download this free resource to learn how you can create synthetic users and conduct customer interviews - all without leaving your desk.You get my 5 Essential AI Prompts for Customer Discovery and can start practicing with them before enrolling in my course.

Discovery: AI Prompts for Product Managers

Product Journey Maps&nbsp;are a great tool to identify the list of capabilities customers care, prioritize them in multiple releases, and clearly visualize what the MVP should look like. It’s a tool that can be used by product managers, startup founders, and anyone interested in planning a new product or service. In addition, they create alignment and transparency among all the people involved in a new product development project, providing a space to have conversations about priorities and trade-offs.

Product Journey Maps - How-to Guide

Learn how to use AI to accelerate customer discovery, validate solutions, and make better product decisions, without leaving your desk

Product Innovation & AI Trainer

Valerio Zanini

Product Management and Innovation trainer. Author, "AI for Product Managers".

AI for Product Managers Bootcamp

In transition to PM 

Director

Director, Product Management

Senior Tech Product Manager

Product Owner

Get practical experience using Scrum in a real project and prepare for a Scrum Master job.

Certified Scrum Trainer, Agile Coach

Become an AI Scrum Master - Experiential program

Utilization Management Administrative Coordinator

Capital One

Cisco

Wesco

Google

Using AI in product management is not just about getting better at ChatGPT. It's about leveraging AI across the product development life cycle (PDLC) to accelerate, expand, and simplify what's possible.Unfortunately, most AI courses for PMs focus on how to build AI-powered features. But PMs can benefit from AI practices regardless of the type of product they are building. This is the focus of this course: helping PMs expand the daily practice of product management and giving PMs super powers.Over two weeks, you’ll learn—by doing—how to use AI to accelerate discovery, synthesize insights, explore solutions, and support decisions, while understanding where AI helps and where it can mislead. This is a hands-on, instructor-led cohort for PMs who make real product decisions.Duration: 2 weeks (short, intensive, focused) + Graduation Demo dayFormat: Instructor-led cohort with 2 sessions per week (see schedule below)Between sessions: Hands-on individual assignments (to build the practical muscles)

Get AI super powers to grow in your PM job

Accelerate your Product Management job

Use AI to accelerate customer discovery

Build repeatable AI-augmented workflows you can reuse in real product work

Understand when AI can accelerate insights

Expand solution space and prototype quickly with AI

Product Managers, Product Owners, Product Leaders, and entire product teams. Startup founders and product designers.

PMs who want to move beyond “AI curiosity” to real, practical use of AI in product discovery and development, with hands-on practice.

This course is not a beginner tutorial on ChatGPT. It's a deep-dive on how to use AI tools in product work.

In this hands-on bootcamp you practice Scrum, experience being a Scrum Master, and develop real-life stories to grow in your career. Hands-on experiencePractice acting as Scrum Master, applying Scrum, and facilitating Scrum events. Practice the toolsManage your project with a Kanban board, Jira, Trello, Miro. Work on a real projectSelect a project, organize the work, create a backlog, track progress. Get coachingThroughout the program, you get coaching on how to be a Scrum Master, how to apply Scrum, and how to improve. With this program you develop real-life experience as a Scrum Master while getting coaching to help you grow. The course is broken up in 5 weeks: each week you execute a Sprint while acting as Scrum Master on the team. Sprint 1 is orientation and setup, and then Sprints 2 to 5 are project work. The last Sprint is also dedicated to resume and interview prep.

Go from theory to practice, and prepare for a real Scrum Master job

Course syllabus

You do Sprint Planning, Daily Scrums, Sprint Review, and Retrospective each Sprint, to plan the work and track progress on your project.

Scrum activities (5 Sprints)

Hands-on work using a list of PBIs in your Sprint Backlog to organize the sprint, and a burn-down to track the progress. Work with a Scrum team and build a new product.

Weekly project activities

Every week, this is Sprint Planning for a new sprint. We do weekly sprints. 60 minute meeting.

Coaching call #1 (Sprint Planning)

Weekly coaching calls to review progress, practice a Daily Scrum or Retrospective, and provide support as needed. 1-on-1 or group coaching. Time can be discussed with the team.

Coaching call #2 (mid-Sprint check-in)

Course schedule

People looking to grow their career as Scrum Master and growing their confidence with the Scrum framework and the tools used by Scrum teams

Scrum Masters who have Scrum knowledge and a CSM certification, but lack the hands-on practical experience with a Scrum team

People who want to build their confidence in managing the Scrum process in a real life application while building a product

Who is this course for

What you’ll get out of this course

Learn how to setup and use Jira, Trello, and Miro for managing sprints and tracking projects.

Setup and practice the tools that Scrum Masters use

Guide your team in Sprint Planning, Sprint Review, Daily Scrum and Retrospective. Solve impediments and drive continuous improvement with action items.

Facilitate Scrum events and drive action items for team improvement

Compare your activities and results to what an experienced Scrum Master would do and get coaching to support your growth.

Build confidence in your Scrum Master abilities

Work on a real project to develop a digital and physical product. Develop appreciation for the Product Owner role by taking responsibility for planning the work on a project.

Practice Scrum on a real project

Practice organizing the Sprints and tracking the work, Sprint by Sprint using Sprint Reports and Burn-down charts.

Practice Sprint Planning and tracking the work in the Sprint

Setup and use a variety of digital tools to boost your confidence and prepare for a job in an IT environment, including AI generation, online shopping, and creative tools.

Get hands-on experience with a variety of digital tools

Practice Scrum interviews and get ready for a Scrum Master job interview.

Build your set of stories

By completing this program you can earn up to 20 SEUs with Scrum Alliance, applicable toward renewing your CSM certification.

SEU for your Scrum Master certification renewal

How to create and use Synthetic Users in discovery

AI Product Trainer. I have trained 4,000 product professionals.

Learn how to create Synthetic Users for your target segment

Create Synthetic Users with AI

Learn how to interview Synthetic Users and extract key insights

Use Synthetic Users

Learn how Synthetic Users expand and complement human discovery, and when it's better not to use them

Distinguish between human and AI insights

Claude Skills in Action

Create Skills with Claude

Learn how to use Skills to automate your workflows and recurring tasks

Use Skills to automated your workflow

Leverage Skills to create PRDs, interview customers, prioritize Features, define metrics, and more!

Leverage Skills for PM work

Avoid AI Feature Factory with Product Journey Maps

Product Trainer. Former Director of Product Development at Capital One.

A Product Journey Map is a useful tool to distill what really matters from what can be added later.

Learn directly from Spark Engine by Valerio Zanini

Spark Engine by Valerio Zanini

Courses

AI for Product Managers Bootcamp

Become a Scrum Master - Experiential program

Lightning Lessons

How to create and use Synthetic Users in discovery

How to create and use Synthetic Users in discovery

Claude Skills in Action

Avoid AI Feature Factory with Product Journey Maps

How to create and use Synthetic Users in discovery

How to create and use Synthetic Users in discovery

Resources

How to Improve Trust and Accuracy in AI Outputs

Listen to interview podcast

Discovery: AI Prompts for Product Managers

Product Journey Maps - How-to Guide