Staging environment

Conscious Growth Design

4.8 (24)

·

2 Weeks

·

Cohort-based Course

Elevate your design leadership: connect creativity to business growth, measure your impact, and transform stakeholder relationships. 📈⭐️🌎

Experience with

Climate Insiders
Webflow
Zendesk®
Y Combinator

Course overview

Bridge the Gap Between Design Impact and Business Growth 📈

As designers advance in their careers, three critical challenges emerge:


Challenge 1: Measuring and communicating design success beyond design thinking and aesthetics.

Challenge 2: Getting stakeholder buy-in for strategic design decisions that impact business growth.

Challenge 3: Balancing user needs with business objectives while considering broader systemic impacts.


This course empowers designers to become strategic leaders who can:

⚡️ Connect design decisions directly to business outcomes and growth metrics

⚡️ Build influence with stakeholders through data-driven design processes

⚡️ Lead responsible growth initiatives that consider users, business, and ecosystem impact

⚡️ Measure and demonstrate the ROI of design work in their portfolio


Transform from a user-centered designer into a strategic design leader who can drive product led growth, influence decisions, align teams, and create measurable business impact while maintaining conscious design practices.

Who is this course for

01

Mid-Level Designers

who want to become more strategic with their work going beyond end-users.

02

Senior & Staff Designers

who want to lead, participate in business strategy discussions, and facilitate product led growth outcomes.

03

Design Teams

who want to align their processes with growth principles and/or create a growth team (e.g. acquisition, retention, etc.)

04

UX Researchers

who want to expand their impact by combining user insights with growth metrics.

05

Early Stage Founders

who want to create a design driven company with product led growth.

What you’ll get out of this course

A Strategic Framework for Growth-Driven Design

Master the principles of sustainable growth through our comprehensive framework that connects user needs, business metrics, and systemic impact. Transform how you approach design challenges and measure success.

Data-Driven Design Leadership Skills

Learn to leverage data effectively in your design process, speak the language of business stakeholders, and make decisions that drive measurable outcomes. Developed from real-world experience working with product teams and executives.

Practical Tools for Stakeholder Management

Gain concrete techniques for building influence, presenting design work to business leaders, and getting buy-in for strategic initiatives. Turn stakeholder relationships from challenging to collaborative.

Real-World Application Through Practice

Learn from successful growth initiatives. Go beyond theory with hands-on application of growth frameworks. Work alongside a team of designers, receive targeted feedback on your process, and leave each session with actionable strategies you can implement immediately in your role.

Design For People and The Planet

Understand the limits to growth, how to growth sustainably, and how to think about systemic change through lenses that go beyond end-users and business goals. Learn how to apply ideation tools for a sustainable future.

Lifetime Access to Recordings and Updates

Get lifetime access to course materials, frameworks, and templates that will help you navigate the evolving landscape of technology and product design.

Access to a Community of Strategic Designers

Join a cohort of forward-thinking designers from leading global companies who are advancing their strategic impact. Build relationships with peers who are navigating similar challenges. Build lasting friendships through The Craft's private growth Slack channel.

Who is this course NOT for?

  • Complete beginners
  • Designers experienced with growth hacking
  • Technologists comfortable with using metrics and tracking success
  • People looking for a quick fix
  • Technologists looking to achieve goals at the expense of people & climate

This course includes

6 interactive live sessions

Lifetime access to course materials

28 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Feb 17—Feb 23

    Feb

    18

    Course Kickoff 🎉

    Tue 2/185:00 PM—5:30 PM (UTC)

    1. Cross the Threshold

    4 items • Free preview

    2. Growth Hacking 101

    7 items • Free preview

    Feb

    19

    Retention Workshop

    Wed 2/195:00 PM—6:00 PM (UTC)

    3. Data Driven Design

    7 items

    Feb

    21

    Data Driven Design Workshop

    Fri 2/215:00 PM—6:00 PM (UTC)

Week 2

Feb 24—Feb 28

    4. Design Project Blueprint

    3 items

    5. Company Case Studies

    2 items

    Feb

    24

    Guest Speaker

    Mon 2/245:00 PM—5:30 PM (UTC)

    6. Designing Sustainable Futures

    4 items

    Feb

    26

    Sustainable Futures Gen AI Workshop

    Wed 2/265:00 PM—6:00 PM (UTC)

    Feb

    28

    Group Office Hours: How to Apply Growth to Your Work

    Fri 2/285:00 PM—6:00 PM (UTC)
    Optional

Post-course

    Growth Design Playbook

    1 item

4.8 (24 ratings)

What students are saying

Meet your instructor

Sera Tajima

Sera Tajima

Sera Tajima is a UC Berkeley educated Founder, Design Advisor, and Investor; on a mission to accelerate conscious design for humanity and the planet. She has worked in tech for a decade elevating design at companies like Zendesk, Webflow, BetterUp, and Y Combinator startups. Sera uses her expertise in growth to responsibly accelerate climate tech startups and train designers. She also hosts the Sera Tajima podcast and authors a newsletter on conscious design.

A pattern of wavy dots

Join an upcoming cohort

Conscious Growth Design

Cohort 4

$499

Dates

Feb 17—Mar 1, 2025

Payment Deadline

Feb 7, 2025
Get reimbursed

Course schedule

2 hours per week

  • Thursday & Friday

    9:00 - 10:00 am PST


  • Self Paced Courses

    3-6 hours per week


    Learn at the pace that feels right for you! Every week, you'll have access to recorded modules focused on various topics to help you go deeper on the content we cover live.

  • Case Studies

    30 mins per week

    Go through practical case studies and brain storm solutions to get a hang of the techniques you learn.

Free resource

Growth Hacking Primer

Not familiar with growth? Get a quick primer with this free PDF.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Conscious Growth Design

Cohort 4

$499

Dates

Feb 17—Mar 1, 2025

Payment Deadline

Feb 7, 2025
Get reimbursed

$499

4.8 (24)

·

2 Weeks