Staging environment

The Fractional CFO and Advisory Mastermind & Community

Carl Seidman, CPA

FP&A Advisor, Microsoft MVP, Professor

Amy Vetter, CPA

CAS Expert, Keynote Speaker, Author

Build the advisory business you've dreamed of running, not the one that runs you

You don't want to wait for opportunities to come to you— you want to create your own. You want to elevate yourself into a position of financial leadership. Or maybe you want to take the leap and start your own Fractional CFO, FP&A, or advisory business.

There are more than 35 million small and midsized companies in North America in need of financial leadership. Many grow through grit without a financial guide on their team. But they will never get to the next level without the help of someone like you.

In this discussion- and content-rich program, you'll learn the many dimensions of this complex yet remarkably rewarding profession. Led by 2 finance/accounting experts, with more than 40 years of combined experience, you won't see yourself as a practitioner competing with others. You'll explore your unique strengths that differentiate what you do from others in the market. And you do so within the privacy and support of a like-minded peer group.

You'll position your CAS or CFO services to command premium rates and deliver invaluable services to clients who need you most. This program will support you in your journey and accelerate your advancement, building the practice you envision.

What you’ll learn

🔥 Being a full-time CFO isn't for everyone. But being in charge of your high-performing advisory biz is. Learn how to do it successfully.

  • Define the services you’ll offer, the clients you’ll serve, and the niche you’re meant to own

  • Translate your professional strengths into a clear business identity that resonates with the market you know is your area of focus

  • Build a roadmap that aligns your skills and experience with the practice, lifestyle, and earnings you want

  • Package your strengths into offerings that are easy for prospect clients to understand, see value in, and engage with

  • Learn how high-performing Fractional CFOs and Advisors communicate authority and expertise without arrogance or insecurity

  • Articulate your value in a way that feels natural, credible, and compelling

  • Build a modular engagement structure that makes onboarding simple and predictable

  • Shift from “custom everything” to a scalable delivery model clients trust immediately

  • Use templates, frameworks, and repeatable systems to reduce rework, limit your stress, and increase your margins

  • Break engagements into defined phases that manage risk and set firm expectations

  • Learn to estimate time, effort, and complexity with precision before work begins, using assessments, interviews, and deliberate onboarding

  • Price thoughtfully, whether that's based upon value-add services, hourly rates, monthly retainers, services packages, or success fees

  • Develop a magnetic personal brand that communicates credibility, referability, and trust

  • Use simple, repeatable marketing systems that align with your strengths and energy, feels comfortable, and can be maintained consistently

  • Create content and messaging that speak directly to the problems your ideal client feels

Learn directly from Carl & Amy

Carl Seidman, CPA

Carl Seidman, CPA

Principal, Seidman Financial

Amy Vetter, CPA

Amy Vetter, CPA

CEO of the B3 Method Institute

Who this course is for

  • You're a professional with a background in finance, accounting, consulting, Controlling, FP&A, investing, or the Office of the CFO.

  • You're an emerging leader pursuing mid/senior level positions in your company or wanting to take the leap into fractional CFO or FP&A work.

  • You're a challenger who wants to grow with real-life business cases and companies and learning that continues after the program ends.

What's included

Live sessions

Learn directly from Carl Seidman, CPA & Amy Vetter, CPA in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion and CPE

Share your new skills with your employer or on LinkedIn. Receive a second certificate verifying your earning of CPE credits.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

3 live sessions • 59 lessons • 4 projects

Week 1

Jan 13—Jan 18

    ✨ Fractional CFO and Advisory Mastermind - LIVE Session (Tues, Jan 13 | 4pm CST)

    0 items

    The Market and Need for Fractional CFOs

    11 items • Free preview

    The Journey to Become a Cherished Advisor with Purpose and Focus

    3 items

    FP&A Services and the Office of the CFO

    4 items

    ✨ Fractional CFO and Advisory Mastermind - LIVE Session (Thur, Jan 15 | 4pm CST)

    0 items

    Client Onboarding and Experience

    2 items

    Structuring the Engagement and Scopes of Work as a CFO or FP&A

    6 items

Week 2

Jan 19—Jan 25

    Nov

    12

    ✨ Fractional CFO and Advisory Mastermind - Session 3 ✨

    Wed 11/1210:00 PM—1:00 AM (UTC)

    ✨ Fractional CFO and Advisory Mastermind - LIVE Session (Tues, Jan 20 | 4pm CST)

    0 items

    The Technology, Process & Practice Management

    2 items

    ✨ Fractional CFO and Advisory Mastermind - LIVE Session (Thur, Jan 22 | 4pm CST)

    0 items

    Financial Data Management, Structures, and Dynamics

    10 items

Schedule

Live sessions

6 hrs / week

We meet for 3 hours each session in the evenings (4pm - 7pm CST / 5pm - 8pm EST)

    • Wed, Nov 12

      10:00 PM—1:00 AM (UTC)

    • Mon, Nov 17

      10:00 PM—1:00 AM (UTC)

    • Thu, Nov 20

      10:00 PM—1:00 AM (UTC)

Recordings for your continued access

1-3 hrs / week

All sessions are recorded for your convenience. Whether you miss a session or what to re-watch certain topics and discussions, the resources are available to you whenever you need them.

Frequently asked questions

This program is CPE-eligible for up to 16.0 hours of continuing professional education credits. You’ll receive your certification upon compl

Seidman Financial is registered with the National Association of State Boards of Accountancy (NASBA)

Seidman Financial is registered with the National Association of State Boards of Accountancy (NASBA)

Being an effective Fractional CFO isn't about proving how smart you are. It's about offering immense value through solutions you deliver.

Excerpt from The Fractional CFO Power Skills Program (Summer 2023)

What attendees of The Fractional CFO Power Skills Mastermind have to say:

Source: LinkedIn.com

Source: LinkedIn.com

Best in Class Tech Stack B3 Method Institute Members

$1,999

USD

·
Jan 13Feb 3
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