Level up the impact of your UX research
3 Weeks
·Cohort-based Course
Turn customer research into clear, powerful deliverables that drive action.
Level up the impact of your UX research
3 Weeks
·Cohort-based Course
Turn customer research into clear, powerful deliverables that drive action.
Previously at
Course overview
Transform the way you communicate your insights to stakeholders.
In this course I share everything I've learned about how to write with impact that I've learned in a 10+ year career that spanned management consulting, big tech and founding my own UX research agency. I created this course because I believe that good ideas need good communication to thrive. Writing is an essential skill for anyone who works in any organisation from the smallest agile startup all the way through to the biggest publicly listed corporate organization.
Being able to align stakeholders around your ideas, your vision, your insights, and your recommendations is an absolutely critical skill for anyone who works with customer insights. I believe that this is a skill that can be taught and can be improved. Many of us go for long stretches in our career, focusing on other more technical skills. But writing is a critical, foundational skill that can and will increase your influence inside and outside your organization.
Who is this course for
01
UX researchers
who want to present research findings in a way that is succinct, compelling and galvanizes stakeholders to take action.
02
Designers
who need to communicate insights with senior stakeholders or clients in ways that are crisp, compelling and memorable.
03
Product managers
looking to bring together disparate data sources and viewpoints into a document that clarifies strategic direction.
What you’ll get out of this course
Write better insights from data, including nailing the difference between observations and insights
- How to focus on the 'why' behind the data, not just the 'what'.
- How to create more actionable insights by linking to business goals.
- A framework to understand the 4 levels of impact UX research makes and the types of metrics UX research influences.
Create frameworks to present data in ways that are easy to understand and remember
- How to leverage existing frameworks to bring rigour and depth to your UX research practice
- How to create your own frameworks such as hierarchies, 2 x 2 matrices and pyramids.
Improve the structure and storyline of your deliverables to make them more compelling and succinct
- The tools to break down complex information into clear sections, guiding your audience through a logical story structure.
- Techniques to highlight key takeaways upfront in executive summaries to ensure your audience is aligned on your key takeaways.
Quickly communicate the impact or key outcomes of your work to senior stakeholders
- How you can use concise, result-driven language to demonstrate the tangible impact of your work.
- A framework to summarise complex projects into 150 words or less.
Templates that you can use to improve your written work, now
- Templates of a report, presentation and executive summary
- Sample completed deliverables so you can see how to apply the theory in a concrete way
Hands on activities to practice skills and get real time feedback
- A quiz every week to complete in your own time to assess your learning
- Weekly activities where you practice writing your own insights, developing frameworks and outlining the storyline of a deliverable.
AMA sessions with industry leaders
- Here from leaders in UX research and complimentary fields about how they create impact at work
- Learn how leaders use writing to further their impact and their careers
What’s included
Live sessions
Learn directly from Ruby Pryor in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
10 live sessions • 40 lessons • 3 projects
Week 1
Sep
29
Optional: Course welcome and AMA sit down with Ruby
Module 1: Improving Insights
Module 2: Writing better recommendations
Module 3: Unpacking Impact
Week 1: Quiz
Activity 1: Hands on practice to craft insights from data (Submit your work)
Oct
2
💬 Workshop US/Canada time: Practice together and evaluate your skills in creating impactful insights.
Oct
3
💬 Workshop EU time: Practice together and evaluate your skills in creating impactful insights.
Week 2
Module 1: Why frameworks are important
Module 2: Using existing frameworks
Module 3: Creating your own frameworks
Week 2: Quiz
Activity 2: Develop a framework from data (Submit your work)
Oct
9
💬 Workshop US/Canada time: Practice together and evaluate your skills in creating and using frameworks.
Oct
9
💬 Workshop EU time: Practice together and evaluate your skills in creating and using frameworks.
Oct
8
Optional: AMA with Caitlin Sullivan AI UXR expert
Week 3
Module 1: Report structure and storylines
Module 2: Executive summaries
Module 3: Impact Statements
Week 3: Quiz
Activity 3: Craft a report structure using pyramid principle (Submit your work)
Oct
13
Optional: AMA with Odette Jansen UXR expert
Oct
16
💬 Workshop US/Canada time: Practice together and evaluate your skill to structure reports and write impact statements
Oct
16
💬 Workshop EU time: Practice together and evaluate your skills to structure reports and write impact statements
Oct
17
Optional: Final wrap-up + feedback workshop
Bonus
Course resources
Recordings of previous live sessions
What students are saying
Meet your instructor
Ruby Pryor
Ruby Pryor
I've been working in Design and Customer Experience for a decade across Australia and Asia.
My experience includes working for Boston Consulting Group, Grab and Nous Group. This experience across management consulting and tech has taught me A LOT about how to write well and communicate to stakeholders across levels and geographies.
Outside of work, I have spoken at UX conferences in 5 countries, appeared on multiple podcasts and been interviewed on Channel News Asia. I have taught design and UX research content to learners from 5 continents.
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Course schedule
3-5 hours per week
Lectures
1-2 hour per week
Watch lectures at your own time, released every Monday. Discuss your thoughts with other learners in the community.
Activity
1-2 hours per week
Complete activities at your own pace after finishing the lecture to practice what you learned.
Workshop session
2 live classes on Thursday and Friday
Join one of the two workshop sessions for live feedback.
A mix of on demand content and live group experiences
Activities to apply learnings
- Weekly activities you can do in your own time
- Apply what you learnt in class
- Build confidence in using concepts hands on
A community of other learners
- Join the slack channel to collaborate with you fellow learners and build more skills
- Get access to additional reading materials shared by course facilitators
Pre-recorded lectures for key content
- Watch pre-recorded videos of the key learning content.
- Learn at your own pace whenever works for you
Workshops for live feedback
- Ask any questions that have arisen during the week
- Review the activity together and get feedback
- 2 session that work for a variety of time zones
Frequently Asked Questions
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