Product Faculty

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Discover the ultimate framework to master AI product management. This syllabus breaks down the essentials of AI, from foundational concepts to building and scaling AI-driven solutions. Learn how to create impactful AI products using proven methodologies, hands-on prototypes, and advanced scaling strategies. Whether you're just starting or scaling your expertise, this guide is your roadmap to success.

Course and Capstone Syllabus

A step-by-step guide for Product Leaders on how to create a winning product strategy.

Product Strategy Playbook

#1 Rated AI Certificate. Acquire the skills needed to confidently build AI products, positioning yourself for success in the AI world

Product Leader at Cursor

Rohan Varma

Product Leader at Cursor | Cursor's First PM. World's fastest 0 to $1B

Ex-Founder, Tech Staff @ Anthropics Labs

Henry Shi

 Ex-Founder ($200M ARR) | Tech Staff to Anthropic Co-Founder

AI Product Management Certification

Wealth Management Senior Product Manager

Staff PM

Product Owner

 Merchant Growth & Exp Product

Director of Delivery

Product Manager

Principal Product Manager 

Engagement Manager

Staff Product Manager

Cursor

Member of Technical Staff at Anthropic

Anthropic

Tech Staff to Anthropic Co-Founder | Ex-Founder ($200M)

Why it matters: AI PM is the new PM. In 2026, every product decision will be an AI decision. Master the skills to lead in the AI-driven future.About the Course: This is about doing. Through live sessions and a Capstone Project, you will master the 4D Method (Discovery, Design, Develop, Deploy)—a comprehensive playbook covering everything from validation to launch strategies.Team Enrollment (10+): Secure a Private Cohort Portal to work on internal IP safely. Includes unlimited 1:1 support and up to 30% off. Contact support@productfaculty.com or <a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/productfaculty/strategy-call-moe">Book a time to chat here</a>.<hr>⚡️ BEST VALUE: Executive Track: We have combined Maven's #1 most popular AI courses into a single executive track.The rational high-leverage move: Secure 24-month all-access to the complete suite ($10,000 Value). Take and retake any cohort.<ol><li>AI Product Management ($2,500)</li><li><a target="_blank" rel="noopener noreferrer nofollow" class="ng-star-inserted" href="https://rebrand.ly/hwni8yo">AI Product Strategy for Leaders</a> ($2,500)</li><li><a target="_blank" rel="noopener noreferrer nofollow" class="ng-star-inserted" href="https://rebrand.ly/acd7d3">AI Product Leadership</a> ($5,000)</li></ol>👉 <a target="_blank" rel="noopener noreferrer nofollow" href="https://rebrand.ly/1t0okh0">Secure the Executive Track for $3,995</a>

Acquire the skills & confidently build AI products and future proof your career

Identify high-leverage AI opportunities using the 4D Method

Design trustworthy AI experiences that drive adoption

Systematically optimize outputs for accuracy & relevance

Build rigorous evaluation suites, don't rely on "vibes"

Architect Agentic AI systems that work

Select the perfect LLM for cost, latency, and quality

For PMs &amp; Leaders: The #1 rated certificate to master the age of AI. Learn the A-to-Z playbook to ship successful AI products.

For Engineers &amp; Tech Leads: Don't just build. Lead. Get the product strategy to make better tech decisions &amp; fast-track your career.

For Founders, Designers &amp; UX: The playbook to build a winning AI venture or design human-first AI experiences users will love.

In the last 12 months, AI has shifted from a "tech trend" to a market-decimating force. The old playbook of simply "shipping features" is dead; leaders must now build "Contextual Moats" and defensible strategies. This course bridges the gap between Executive Leadership and AI Strategy. We take the rigor of the #1 Ranked Advanced Product Management curriculum and infuse it with the frameworks needed to win in the age of AI. What You'll Get Out of This Course 1. Define Strategic Leverage (Not Just Features) Stop searching for problems to solve with AI. Start with customer problems and identify where AI creates breakthrough leverage. Master the 4 Sources of AI Leverage: Data, Distribution, Trust in UX, and Learning Loops. Learn to build "Contextual Moats" that endure when the underlying models become commodities. 2. Shift from "Roadmaps" to "Planning in Motion" Traditional planning assumes the environment will cooperate long enough to execute. In AI, that assumption breaks. Learn to build a "Sensing Function"—a structured review of model performance and competitor moves. Move from a unit mindset to a systems mindset, creating roadmaps that adapt to new information without descending into chaos. 3. Architect the Human + Agent Workforce Output can now rise through leverage, not just headcount. This isn't about replacing people; it's about changing the mix of work. Learn to design the "Baton Pass": deciding where tasks are repeatable (Agents lead) and where judgment and novelty matter most (Humans lead). Structure your org to scale impact without scaling headcount at the same rate. 4. Master AI Economics &amp; The "Trust" Metric Powerful models cannot compensate for a weak core value proposition. You will master the new P&amp;L: forecasting inference costs that scale linearly and managing the "Cost vs. Quality" trade-off. You will also learn to measure Trust in UX as a first-class metric, setting tolerances for error and building affordances for user control.

Lead the AI Transformation. Don't just witness it

Course syllabus

You'll have 5 hours of class split into two 2.5-hour modules. Each module consists of 60% lecture-style learning and 40% hands-on group exercises. Don't worry about missing a class—you can make up missed classes in a future cohort, and you'll receive the recordings right away.

Saturdays

The capstone project allows you to go through the end-to-end lifecycle of developing a major feature for a consumer company like Facebook, Google Maps, or Amazon, and present it in a product review meeting to the VP of Product at Shopify.

Weekly Capstone Projects (Optional)

We will spend about 20 hours on the core course material plus about 6 hours on Q&amp;A. Timings for each session have been chosen based on what works best for most product people in practice. Recordings for all modules will be made available for you to watch in your Maven account.

Optimized for very busy schedules of PMs / Execs / Managers.

Course schedule

Ambitious Senior PMs, GPMs, &amp; VP Level Leaders: Leaders who are responsible for product success and need to crystallize their skills to lead

Founders &amp; Executives: Those who realize that "be first to market" is no longer enough and need a strategy that provides a durable advantage

Note: This course is not for early-career PMs or those looking for a basic introduction to prompt engineering. This is a strategy and leader

Who is this course for

What you’ll get out of this course

Understand the non-obvious factors that lead to AI product success and how to think strategically when every competitor has access to the same APIs.

Master the AI Leader's Mindset
 

Learn to recognize when your data is a true moat versus when it isn't, and develop specific strategies to build durable competitive advantages that go beyond fragile tech differentiation.

Build Defensible "Contextual Moats"

Implement a proven system to take AI features from Discovery to Design, Develop, and Deploy—ensuring you ship real solutions, not just demos.

Execute with the 4D AI Method

Master the art of forecasting inference costs that scale linearly with usage and optimize the "Cost vs. Quality" trade-off to ensure profitability, not just hype.

Navigate AI Economics & Unit Economics

Build high-conviction roadmaps for high-risk, high-reward AI bets that account for uncertainty and rapid technological change.

Develop Strategic AI Roadmaps

Communicate complex AI product proposals with clarity and precision to secure executive support and cross-functional excitement.

Drive Strategic Alignment & Stakeholder Buy-In

Structure your AI initiatives for scale from day one by defining metrics that matter in a probabilistic world and avoiding the trap of endless experimentation.

Escape "Pilot Purgatory"

Align engineering, design, and data science teams on a unified vision and learn to lead effectively in an AI-first organization.

Lead Cross-Functional AI Teams

Gain insights from guest speakers including Joff Redfern (Ex-CPO Atlassian), Amit Fulay (Generative AI Leader), and Surojit Chatterjee (Ex-CPO Coinbase).

Learn from Elite Product Leaders

Complete a hands-on capstone where you develop and present the end-to-end lifecycle of a major AI feature for a consumer company, applying everything you've learned in a product review format.

Ship a Real AI Product Strategy

In the AI age, nothing matters more than Strategic Leverage. Architect it. Scale it. Master it. Win.

Satyajeet Salgar

Director of Product, Google AI

Joff Redfern

Frm. CPO at Atlassian and VP of Product  Linkedin

Amit Fulay

Vice President of Product, Uber

AI is decimating old business models overnight. Go beyond demos and learn the frameworks to build a lasting competitive moat and win.

Director of Product, Google AI | Scaled multiple products to 1B+ user

When everyone has the same APIs, strategy is your only true advantage.Models are becoming commodities and features are copied in days. The winners won't be those with the best engineering, but those with the best Strategic Contrast.Designed for Senior Leaders, VPs, and Founders, this executive workshop moves beyond "demos" to focus on the hard truths of AI economics.What we cover:<ul><li>The Moat Crisis: Why data isn't enough and how to build "Contextual Moats."</li><li>The P&amp;L Trap: Structuring unit economics for profitability, not just growth.</li><li>The "Full-Stack" Strategy: Aligning data, roadmap, and GTM.</li></ul>Outcome: Produce your AI Moat Blueprint™—a rigorous strategic document reviewed personally by Miqdad.⚡️ BEST VALUE: Executive Track We have combined Maven's #1 most popular AI courses into a single executive track. The rational high-leverage move: Secure 24-month all-access to the complete suite ($10,000 Value). Take and retake any cohort.<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/product-faculty/ai-product-management-certification">AI Product Management ($2,500)</a></li><li>AI Product Strategy for Leaders ($2,500)</li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/product-faculty/ai-product-leadership-training">AI Product Leadership ($5,000)</a></li></ul>👉 <a target="_blank" rel="noopener noreferrer nofollow" href="https://buy.stripe.com/4gMaEZbgVam48Q00pVdnW0a?prefilled_promo_code=EXECTRACK">Secure the Executive Track for $3,995</a>

When everyone has the same APIs, your strategy is your only true advantage.

Build a defensible AI Moat that isn't just a "better model"

Manage an AI P&L and avoid the "Pilot Purgatory" trap

Architect a "Full-Stack" AI Strategy beyond just features

Gain Board-level buy-in with rigorous strategic clarity

Master the new AI GTM Playbook for pricing and packaging

Navigate the 4 Layers of AI Disruption to spot opportunities

This course is for experienced leaders (PMs, Eng, Founders) accountable for product success. It is not a foundations course for beginners.

Advanced Program Prerequisites

Senior Product Leaders (VPs, Directors):Your roadmap is obsolete. Get the frameworks for building a defensible moat and managing an AI P&amp;L.

For Eng. &amp; Tech Leaders: Your tech advantage is temporary. This is the playbook for connecting engineering to a winning business strategy.

For Founders &amp; C-Suite: Strategy is your only durable advantage. This is the playbook on building a profitable company, not just a produc

How to Land a $210K–$550K AI PM Job in 2026

Aakash Gupta

AI + Product Management 🚀 | Helping you land next job + succeed in your career

Jennifer Liu

Product Executive and Coach (SVP, CPO, Sr. Director Google)

You’ll learn exactly how companies assess technical competence and the signals that make hiring managers hire you ASAP!

The Technical Skill Stack That Gets You Hired

Learn how to build a signal-dense AI portfolio, resume, and outreach scripts that trigger the curiosity-to-reply reflex!

How to Build a Resume, Portfolio, and Outreach Engine

How to answer AI problem-solving questions, design agent systems live, reason about cost/latency tradeoffs, etc.

The Interview & On-the-Job Frameworks

Build ANY world-class AI product in hours, not months

Paweł Huryn

Author of the #1 AI & Product Newsletter | AI Agents & Architecture Expert

This gives you the x-ray vision of an AI architect and lets you rebuild the system from scratch using AI (no technical)

The 7-Layer Blueprint for Reverse-Engineering Any AI App

We’ll show you the workflows, prompts, system design scripts, tools, agent frameworks to replicate EVERYTHING.

How to Use AI to Scaffold, Build, and Launch AI Clone

We’ll cover how to add moats, data advantages, UX improvements, faster inference, proprietary workflows, etc.

How to Transform a Clone Into a Competitive AI Product

From Zero to Claude Code Pro in 90 Minutes (For PMs)

Carl Vellotti

Creator of Viral AI workflows for PMs | Writing "The Full Stack PM"

You’ll learn how top PMs frame problems for Claude Code using product language: inputs, behaviors, constraints, etc.

The PM Copilot Mental Model (Perform 10x Faster)

Watch a live walkthrough where Claude Code is used as a copilot to do bunch of PM tasks w/o overstepping engineering.

The 60-Minute PM Workflow: From Idea → Clarity → Execution

Use it as a thinking partner to Whiteboard system design live, Stress-test roadmap decisions, and prevent AI failures.

How Elite PMs Use Claude Code for Product Thinking

The AI Builder's Strategy Playbook

Director of Product, Google AI. Former Director of Product, YouTube

How top product leaders find real AI leverage, removes user resistance and creates advantage competitors can't copy!

Stop Shipping AI Features. Start Building AI Advantage.

See how AI collapses moats, shortens differentiation cycles, and punishes slow decision-making and what you must do!

Traditional Product Strategy Is Breaking. Find out why.

Master how senior PMs decide where to play and how to win by designing intelligence layers, learning loops, and systems.

Think Like an AI Product Leader, Not a Feature Manager.

AI Agents 101: The Skill That’ll 10x Your Career

Understand how reasoning loops, memory, and tool-use actually work. Go behind the buzzwords!

Learn the Core Architecture of AI Agents

Follow the live walkthrough where we’ll code and connect each layer — from prompt logic to APIs!

Build a Working Agent From Scratch (Live!)

Learn how you can turn workflows into autonomous systems, agent behaviors, and ship products that work without you.

Get the Frameworks to Turn Ideas Into Agents

Experts from OpenAI, Shopify, Atlassian Judge 5 AI Products

Miqdad Jaffer

Product Leader at OpenAI | Operator, not influencer | 18 years building products

Menlo Ventures! Ex-CPO @Atlassian, Ex-VP @Linkedin, Founder, Builder, Sailor.

Mani Fazli

VP of Product @Shopify | Builder, Investor & Leader | Ex-Founder | Waterloo Alum

See OpenAI, Shopify & Atlassian leaders grill builders. Steal their product frameworks & the exact questions they ask.

Steal the Frameworks of AI Experts

These aren't just ideas. See 5 working AI products. Learn their full strategy, from initial concept to final trade-offs.

Reverse-engineer their product strategy.

Get live, unfiltered feedback you'd normally pay thousands for. Hear product veterans solve real problems on the spot.

Hear what top builders would say if they were on your team.

Building AI Products with OpenAI

Miqdad Jaffer, OpenAI

Product Leader at OpenAI, TechCrunch & MIT featured, Top 100 by Business Insider

Learn to systematically identify and prioritize opportunities for value creation with AI within your organization

Define a winning AI product strategy

Break down business problems and translating them into testable, high-value AI feature hypotheses

Apply the 5-A Framework for building AI products

Learn key AI metrics, how to define model evaluation criteria, and manage AI sprints

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