As a marketing analytics leader, I've built and scaled measurement frameworks that process millions of customer touchpoints for global organizations.

My experience includes implementing attribution systems, developing media mix models, and creating incrementality testing frameworks that prove true marketing ROI, from BMW Group to Kindred Group.

This practical experience shaped my book "Data Analytics for Marketing with Python" (Packt, 2024), where I share proven approaches to measurement that drive decisions.

I've faced the challenges you're dealing with – from messy data to skeptical stakeholders.

As co-founder at Pinemarsh Consulting, I help companies implement the same frameworks we'll cover in this course.