Hatter AI

From Rankings to Revenue: Master SEO in the AI Era

Uber

Deliveroo

Microsoft

Jenna Hannon

CMO at FORM Kitchens & Multisensor AI. First marketing hire @ Uber Eats.

Peter Holc

Co-founder & CTO @ Hatter AI. Former Product & Eng at Deliveroo & Microsoft.

Learn how Google Search and large language models (LLMs) rank and retrieve content—so you can optimize for both.

Understand the Google algorithm and LLMs

Master the modern SEO playbook—from "key phrase" strategy to performance tracking—with efficient, automated workflows.

Develop a new strategy and workflow

Analyze real data and examples to see what’s working in SEO today—and what’s not.

Get real world case studies

_____________________________________________________ SPECIAL NOTE:Fresh Replay Format + Live Summer Q&amp;As This cohort is being offered in a self-directed replay format—but this is not your typical on-demand experience. You’ll get full access to Cohort #7's video recordings (recorded live on May 6 - May 23, 2025)—which include not only our core presentations but also real-time participant questions, extended Q&amp;A, and in-session insights that made the live experience so valuable. You will also receive:- All course decks and materials presented during the sessions- Three live Q&amp;A sessions—one at the end of each month (June, July, August)—where you can bring your questions, reflections, and applications- A flexible, immersive learning journey that fits your schedule but still gives you real-time touchpoints This is an up-to-date, practical version of the course, built for independent learners who still want connection and clarity. The full course will be available on June 3, 2025. The weeks listed below are how we execute the traditional course which allows for practice time but you can complete the course however is best for you. Transform your career in 3 weeks by Mastering AI Marketing Skills There have been more and&nbsp;more powerful&nbsp;updates from the AI companies in the last several months then in all of 2024 so we are have updatied the content with incredible new capabilities for Marketers and Strategists. Recent research from Business Insider reported that Marketing Professionals with AI Skills are forecast to earn 38% more than those without AI Skills. Additionally, a CNBC/SurveyMonkey Workforce Survey reported more than half (51%) of all Marketing Professionals are worried AI will soon take their job. To help our fellow Marketing Professionals enhance their careers and earning potential, throughout this course, you’ll learn AI strategy and practical, hands-on AI Marketing skills and tools you can apply today. Feedback from our others Cohorts has been incredible. From "the content is amazing" to "I can't wait to experiment" to "this is groundbreaking" to "I am constantly fascinated by seeing use cases - keeps it so tangible!" Participants have providing us use cases for their business where the whole cohort was able to contribute. The course is designed to both propel your career by having an ‘AI Advantage’ as well as placate anxiety and fears that you may be replaced by someone who has a better knowledge of AI. Our course is a Certificate Program and we've done many 1:1 sessions with participants as added value. Plus, all participants are able to participate in future cohorts of this class FREE. AI is moving so fast we want to make sure you stay current. Uncompromised Quality, Intelligently Priced“Other online platforms’ ‘Mini-MBAs’ or Universities’ ‘Certificate Programs’ cost thousands of dollars. We took a different approach: Develop courses that are equal (we would argue superior) in quality and strategically priced to deliver maximum ROI for the price.” 7 Sessions. Each module contains these three features:--&gt; An Overview of Tools and Workflows,--&gt; A Use Case from our Client's brand, and--&gt; A Workshop you can use for your brand complete with step-by-step guidance on implementing AI in your marketing strategy, complete with worksheets, tools, frameworks, lists and more. We will contrast and/or augment traditional marketing approaches with AI-powered strategies, emphasizing the transformative impact of AI on saving time and money while optimizing brand effectiveness and consistency. By the end of this course, you will:--&gt; Know how brands can save thousands of hours and significant costs--&gt; Be able to leverage AI at all the critical stages of the marketing process--&gt; Gain valuable AI marketing skills you can use today--&gt; Have the confidence to leverage AI as a key differentiator in your career, ensuring you remain at the forefront of the marketing profession. Join a community of forward-thinking Marketing Pros and propel your career to becoming a Leader in AI Marketing. Secure your spot in our next cohort and take the first step towards securing your Leadership Role in the AI era. *Get Reimbursed: Many companies offer an L&amp;D or education budget that covers the cost of our courses. We provide several ways to help you get your course reimbursed. For more information, please see this page, https://maven.com/expense?school=pvaiacademy&amp;course=mastering-ai-skills-for-marketers or click on the Get Reimbursed link just under the video. If you have any questions or are interested in a customized Enterprise program, please reach out to michael@pvaiconsulting.com.

Recognized by Maven as 'Top In Marketing'

Course syllabus

Self Directed / On-Demand

"Mastering AI Skills For Marketers"

Business Owners &amp; CMOs seeking to drive transformative business growth and competitive advantage through the strategic integration of AI.

Marketing Directors focused on mastering AI Marketing Strategies &amp; Skills to drive innovation, leadership, and achieve cost &amp; time savings.

Marketing Managers aiming to secure leadership roles by leveraging AI for strategic career advantage.

Who is this course for

After Completing This Course, You’ll Benefit From:


Over 7 immersive sessions, dive deep into the core areas of AI in marketing, from foundational knowledge to advanced strategy and skills development. Equip yourself with the skills to not just understand but also implement AI in Marketing programs.

A Comprehensive Mastery of AI for Marketing


Gain AI marketing skills that make you indispensable in your current role and beyond. By applying AI tools &amp; strategies learned in this course, participants will be able to streamline marketing processes, reducing operational costs and time spent on tasks by at least 25%.

A Powerful Career and Growth Accelerator


Gain a solid grounding in AI technologies and their applications in marketing. By the end of this course, participants will be able to articulate how AI technologies work and demonstrate the top ten ways AI can enhance marketing strategies.

A Solid Working Foundation of AI Marketing Strategies


Access and learn to create custom prompts and GPTs tailored for brand marketing (no engineering experience needed). See how to build a GPT with an all-star team of strategists, marketers, creative, and more to be your AI powered marketing partner.

Hands-On Experience and Working Knowledge of Custom AI Tools and Prompts


Cultivate the skills to lead marketing teams in the adoption of AI technologies. Participants will experience hands on work in crafting a change management plan for integrating AI into their marketing departments, aiming to increase team productivity &amp; innovation output.

AI Skills You Can Apply In Your Job Today

Hear from industry experts, meet other marketers expanding their AI skills, and gain helpful perspective to build your AI strategy.

Network with fellow Marketers

Official professional certification of “Mastering AI Skills for Marketers” course completion. Suitable for LinkedIn profiles, resumes, and other professional venues. Reimbursement Info: <a href="https://maven.com/expense?school=pvaiacademy&amp;course=mastering-ai-skills-for-marketers" rel="noopener noreferrer" target="_blank">https://maven.com/expense?school=pvaiacademy&amp;course=mastering-ai-skills-for-marketers</a>

Course Professional Certification & Reimbursement Funds


COHORT #8 Is Here!
Master AI Marketing skills & fast track your career with an Official Certification.

Mastering AI Skills For Marketers 9

Michael DeNunzio

Peter Monk

Mastering AI Skills For Marketers #7

SPECIAL NOTE:Fresh Replay Format + Live Summer Q&amp;As This cohort is being offered in a self-directed replay format—but this is not your typical on-demand experience. You’ll get full access to Cohort #2's video recordings (recorded live on April 30 - May 14, 2025)—which include not only our core presentations but also real-time participant questions, extended Q&amp;A, and in-session insights that made the live experience so valuable. You will also receive:- All course decks and materials presented during the sessions- Three live Q&amp;A sessions—one at the end of each month (June, July, August)—where you can bring your questions, reflections, and applications- A flexible, immersive learning journey that fits your schedule but still gives you real-time touchpoints This is an up-to-date, practical version of the course, built for independent learners who still want connection and clarity. The full course will be available on June 3, 2025. The weeks listed below are how we execute the traditional course which allows for practice time but you can complete the course however is best for you. Building on the Success of Our Flagship Course Are you ready to harness the game-changing power of AI Market Research tools to elevate your business and marketing strategies? Over the last 90 days, industry leaders like Google, OpenAI, and Perplexity have launched groundbreaking Market Research advancements, from advanced note-taking and reasoning tools to the emergence of "agentic AI" capable of autonomously executing complex tasks. These innovations represent a seismic shift in market research practices—one that can empower you to identify new opportunities, streamline R&amp;D, and anticipate consumer behavior with unmatched precision. Join our new MASFM Course to unlock the potential of these cutting-edge tools and revolutionize your brand's market research strategy. This course dives deeper into AI-powered research techniques, expanding on the strategies and tools that have empowered our past cohort participants. We’ve tailored this course to help you apply AI-driven innovations specifically to market research, delivering faster, more accurate insights that will set you apart. In a world where marketing is increasingly driven by data, mastering AI-powered tools is no longer optional—it's critical. According to recent studies, marketers and research professionals with AI expertise are poised to earn significantly more and secure top positions in their fields. But with the rapid pace of AI innovation, many also fear being left behind.&nbsp;This course is designed to address both these opportunities and challenges. Through practical, hands-on sessions, you’ll learn how to leverage AI to supercharge your market research capabilities, delivering faster and more accurate insights than ever before. Whether you're looking to elevate your career, boost your earning potential, or simply stay ahead of the curve, this course will give you the AI advantage you need. Uncompromised Quality, Intelligently Priced“Other online platforms’ ‘Mini-MBAs’ or Universities’ ‘Certificate Programs’ cost thousands of dollars. We took a different approach: Develop courses that are equal (we’d argue superior) in quality and strategically priced to deliver maximum ROI for the price.”&nbsp;Our course is a Certificate Program and we've done many 1:1 sessions with participants as added value. 3 Sessions. What You’ll Learn:&nbsp;* AI Tools for Market Research: Get introduced to cutting-edge AI tools that will transform how you conduct research, from sentiment analysis to predictive analytics. * Real-world Use Cases: Explore how leading brands are using AI to drive their marketing strategies. * Interactive Workshops: Gain hands-on experience with step-by-step guidance, tailored exercises, and valuable resources to help you integrate AI into your daily workflow.&nbsp;Why Enroll?&nbsp;* Career Catalyst: Equip yourself with skills that are in high demand and position yourself as a leader in the AI-powered future of marketing. Recent research from Business Insider reported that Marketing Professionals with AI Skills are forecast to earn 38% more than those without AI Skills. Additionally, a CNBC/SurveyMonkey Workforce Survey reported more than half (51%) of all Marketing Professionals are worried AI will soon take their job. * Expert Support: Benefit from live sessions taught by seasoned AI Marketing Experts teaching practical, hands on skills you can use TODAY.&nbsp;* Ongoing Learning: Enjoy lifetime access to future course updates, ensuring you stay at the forefront of AI advancements. * Certification: Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value. By the end of this course, you'll not only have mastered essential AI skills for Market Research but also gained the confidence to apply them saving time, cutting costs, and enhancing your strategic insights.&nbsp;BONUS: Get Reimbursed: Leverage your company's L&amp;D budget to cover course costs. Visit https://maven.com/expense for more details. &nbsp;

Elevate Your Skills, Elevate Your Market Research Game, Elevate Your Career


Three 90-minute sessions packed with tips and tools you can use straight away.

Course schedule

A Forward Thinking Market Researcher﻿You want to discover product/market opportunities faster than ever.

A Founder or Marketing Innovation leader. You want an AI system to improve your clarity of your market and discover opportunities. Fast.

A Product MarketerYou want to uncover market, customer, and competitor intelligence while saving many hours of research preparation time.

This course is for you if you’re:


Key Course Benefits


This course was developed BY Marketers FOR Marketers. Learn directly from seasoned AI Marketing Experts through practical, real-world applications that you can implement today.

👩🏽‍🏫 🧑‍🏫 Hands-On Instruction From AI Marketing Experts


Save up to 30% of research prep time and deliver highly strategic Market Research insights in a fraction of the time with AI Powered Tools &amp; Techniques.

📈 Dramatically Reduce Research Hours and Improve Strategic Output


How much is your time worth? A lot! Gain valauble hours back to focus on even high level strategic matters.

💰 Immediate ROI!


Learn our interactive technique for writing AI Powered Prompts that deliver superior Market Research results.

🔧 Learn Results-Driven Prompting Techniques


Receive tailored AI Practice Guides and templates designed to teach you how to apply what you learn TODAY and streamline your specific research tasks.

📚 Customized AI Practice Guides & Worksheets


COHORT#3: Propel your Market Research game with AI. Our Practical, Hands-on course shows how AI Market Research can transform your Business.

Cohort 3

Mastering AI Skills For Market Research #2

The challenge: most people do not understand the reasons why products like ChatGPT, Claude, or Cursor respond the way they do. Because of this, they also don't understand how to get what they want and need out of AI tools. Even power users who constantly talk to AI products every day aren't necessarily getting everything out of it. And as the world of work and productivity change, as AI becomes ever more agentic and capable of taking over our systems, processes, and tasks, it is essential to become excellent at its use to get and stay ahead. Every user needs to understand not just "prompt engineering," as you've heard described elsewhere.It's more fundamental than that. It's...• An understanding of how modern language models are influenced by even the slightest change to your prompt• The nuances of how different tools are 'packaged' (using ChatGPT is very different from using GPT-4.5 integrated in a third party product)• The incredible power of reflective techniques – the best outputs are 5 to 7 messages after your initial prompt This 3-day intensive will cover the above, and so much more, with the outcome of getting you to become fluent in talking to AI systems, including large language models and other generative AI modalities (like image &amp; video generation). And when I say "fluent," I mean something very specific. Just as language fluency isn't about memorizing phrases from a travel guidebook, AI fluency isn't about collecting prompts from Twitter. True fluency means understanding the deeper patterns of interaction -- knowing when to push, when to pivot, and most importantly, why. Consider this: most courses teach you what to say to AI. This course teaches you how to think about AI conversation. It's the difference between learning to order coffee in French versus understanding why French speakers structure their thoughts the way they do. We'll cover:• How to consistently and easily judge new models as they're released for task-specific competence• Nuances between reasoning, agentic, task-based, and primitive models• Current power rankings based on real-world application (not biased evals) We'll play with advanced uses of:• Foundational SOTA models, like GPT 4.5, o3, 4o-mini, Gemini 2.5 Pro, Grok 3, Claude Sonnet 3.7• Open source models like Llama 4 and DeepSeek-V3• Agentic tools like Replit, Manus, GenSpark, and Devin• Wrapper tools like Gamma, Napkin, and Perplexity• My cheat code apps to 10x your workflow, both in ease and speed I'll share my theory on the future of work.And the OSD Framework I've developed to help people get ahead of the curve.You'll learn about the 3 core muscles I believe every job will distill down to:• Orchestration, the architect of AI-enabled systems• Supervision, the human-in-the-loop steering or polishing outputs• Delivery, the last-mile getting AI value to its end-user Day 1Mental Models &amp; Mechanics• What AI knows versus what it can do; how AI reads, thinks, and speaks, + biases and limits• The hidden landscape of latent space, embeddings, and vectors - what does it all mean for your usage?• Differences in AI paradigms, LLM models, genAI models, and the applications that sit on top of them Day 2Conversations &amp; Debugging• Ask the unaskable: form questions that inspire LLMs to answer you; learn the DRIVE context framework• Use layered prompting and multi-turn conversations for your most advanced queries and topics• Get AI to "think out loud," giving you more data, more insights, and the ability to iterate over time Day 3Advanced Applications• Use reflective and agentic techniques + products to get AI "working for you" - soon, you'll have a team• Get multi-modal - combine models, model types, and apps to generate fast, impactful outputs• Learn how to use non-AI workflow applications to move dramatically faster and make advanced AI use 10x easier for yourself• &amp; more: analysis, tools, fine-tuning, hallucinations, ethical considerations, and real world use And more• retrieval augmented generation (RAG), code use, integration + extensions, voice-based nuances• chain of thought, reflection, context windows, and other AI concepts explained• how do apps make use of LLMs, how is AI being integrated by companies across tech At the end of this 3-day intensive, you'll...• be able to transform vague ideas into incredible outputs, whether you're brainstorming, working with data and statistics, coding with AI, using it for workflow, asking it knowledge questions, utilizing it for research, adopting it as a content companion, or using it in an academic setting• troubleshoot and debug AI responses - you'll know when you've hit a real limit versus a bug or user error, unlocking the boundaries of what AI can do before anyone else -- no matter the field you're in• future-proof your skills - because you're going to have a deep understanding of how these products work, you'll remain capable of using them as the models are continuously updated and evolved, even as the rapid pace of AI development continues It's about harnessing the power of this transformative technology to amplify your own creativity, productivity, and impact on the world. Get ready to go beyond "prompt engineering" and embark on a journey to truly master the art and science of communicating with AI. Are you ready to unlock the conversation?

Everything's changing. Become top 0.5% at using AI to future-proof yourself.

3 days of live classes

Can't make it to the live classes or want to watch them again later? We'll make each day's content available same-day for all students.

Access recordings forever

There will be several projects and optional group workshops to turn the content into usable muscle - attend live for instructor feedback, or access projects, examples, and templates at your own pace - including permanent access after the course ends.

Daily projects (optional)

Non-technical or semi-technical professionals (throughout knowledge work) looking to gain an upper hand in this AI moment.

Anyone who has felt the gap between AI's potential, what they hear about what it can do, and their ability to access the upside.

NOT for engineers who already use LLM copilots every day. NOT for people looking for quick prompt templates.

What you’ll get out of this course

You'll learn about the cognitive architecture that underpins not just LLMs, but the way that products and apps are built around them. These patterns will work across AI models and will continue working as systems evolve.

Instead of AI prompt templates, learn conversational design patterns

It's hard for even the most AI-passionate people to integrate and reliably, consistency use AI products. I'll give you systems, shortcuts, and methods for making it second nature -- we'll build your AI muscle.

Instead of treating ChatGPT like a magic answer box, you'll make it a constant companion

"Why does it hallucinate here, but not there? When should I restart a conversation versus redirect it? Why does it sometimes forget what we just discussed? How does its sourcing work? When is more context good versus bad?" You'll know. And you'll know what to do next.

Instead of getting frustrated, you'll know how to iterate your way to results

You'll master the art of progressive refinement, building complex outputs and systems, and be able to leverage all of this to be top .5% in your field -- whether that's at work, with a hobby, with a side project, or with something personal.

Instead of being left behind, you'll get and stay ahead of the AI curve

Develop a foundational understanding of how AI & LLMs see, hear, and read your input, + how to use them to 10x your output speed and impact.

Sherveen Mashayekhi

Founder & CEO @ Free Agency; Product Leader @ Stella (AI job matching), Toptal

Cohort 4

Cohort 5

AI is threatening SEO and changing the way we create content. ChatGPT, Perplexity and Google's own AI reduce traditional search traffic by 94%.* This is, of course, a threat and an opportunity. And the winners won't just shift their SEO to "AIO," they will completely reinvent their organic customer acquisition. We'll help you discover the risks and opportunities to your business, and craft your post-SEO growth strategy. You won't just leave with theory—you'll leave with your complete organic acquisition strategy ready to implement immediately.

Rewrite Your Customer Acquisition Strategy for the AI Era


If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

CMOs who need to size their risk, develop a new strategy, and shift headcount and budget to continue to grow organic acquisition.

Entrepreneurs who need practical strategies to build direct audience relationships and create content that stands out in the age of AI.

Marketing Leaders who need to optimize for LLMs, find new traffic sources, build audiences, and produce content that gets cited, not stolen.

A tailored organic growth strategy that fits your specific business, industry, and team capabilities

Your AI-Native Content Strategy


Clear assessment of your SEO vulnerability with plans to shift dependence before traffic collapses

A Risk Mitigation Plan


Custom KPIs that track the ROI of your content investments, and provide leading indicators of future growth.

Key Metrics


Gap analysis of your current team versus what you'll need to execute successfully, and a plan to shift spend from declining channels to new growth areas without increasing total spend.

Talent & Budget Shifts


Prioritized action steps with quick wins and longer-term strategic initiatives.

A 90-Day Implementation Roadmap


Senior Leaders: Rewrite your growth strategy for the AI era – build a sustainable growth engine that doesn't rely on paid ads or SEO.


Lightning Lessons

From Rankings to Revenue: Master SEO in the AI Era