Hatter AI

From Rankings to Revenue: Master SEO in the AI Era

Uber

Deliveroo

Microsoft

Jenna Hannon

CMO at FORM Kitchens & Multisensor AI. First marketing hire @ Uber Eats.

Peter Holc

Co-founder & CTO @ Hatter AI. Former Product & Eng at Deliveroo & Microsoft.

Learn how Google Search and large language models (LLMs) rank and retrieve content—so you can optimize for both.

Understand the Google algorithm and LLMs

Master the modern SEO playbook—from "key phrase" strategy to performance tracking—with efficient, automated workflows.

Develop a new strategy and workflow

Analyze real data and examples to see what’s working in SEO today—and what’s not.

Get real world case studies

Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist. You'll evolve from traditional marketing methods to becoming a pioneer in AI-enhanced strategies. By the end of this course, you'll possess the skills to: • Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Plus you'll gain exclusive access to the "AI for Strategic Content Marketing: Building the Future of Engagement Workbook" — an invaluable resource available only to course participants: This comprehensive workbook guides you through 13 in-depth modules, covering everything from AI-driven strategic research to innovative content creation tactics. Develop practical skills with hands-on exercises that help you: • Craft AI-assisted SWOT analyses and competitor research• Create detailed AI customer personas for deeper audience insights• Build AI-enhanced content strategies aligned with SMART objectives• Master AI-driven content creation while maintaining your brand voice• Measure and optimize your AI-powered content marketing efforts Packed with worksheets, real-world exercises, and an extensive AI Marketing Toolkit, this workbook is your roadmap to becoming an AI-first content marketing leader. By the end of the course, you'll have the skills and confidence to build a complete, AI-enhanced strategic content marketing plan tailored to your brand and audience. This transformation will position you at the forefront of the content marketing field, equipped with the knowledge and tools to lead in an AI-driven future. You'll gain the confidence to make data-backed decisions, the creativity to develop groundbreaking campaigns, and the technical know-how to leverage AI tools effectively. *Get Reimbursed:&nbsp;Many companies and agencies offer an L&amp;D or education budget that covers the cost of this course. For more information, please see this page: https://maven.com/expense or click on the 'Get Reimbursed' link under the enrollment button. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

Become an AI-Powered Content Marketing Strategist

Course syllabus

Three 1-hour+ live sessions with Lisa Peyton offer direct access to expert insights. Get personalized feedback, dive deeper into AI tools, and solve real-world challenges. These interactive sessions accelerate learning and provide valuable networking opportunities.

Live Sessions Friday December 6th, 13th, and 20th

Weekly hands-on projects apply AI to real marketing challenges:<ol><li>Conduct AI-powered market analysis</li><li>Create detailed audience profiles using AI tools</li><li>Develop an AI-driven content strategy </li></ol> Each project builds practical skills for immediate implementation in your work.

Weekly projects

Course schedule

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

Who is this course for

What you’ll get out of this course

Live, hands-on learning sessions providing guidance and mentorship applying your new AI skills. Not just recorded videos.

LIVE Learning in an Online Classroom environment

PIA, your professor in AI, will be available for the duration of the course to help with assignments and answer your questions around the clock.

Gain 24/7 access to your very own AI professor who is an expert on using AI for content marketing. 

Explore AI's transformative impact on content marketing, from creation to analysis. Learn to leverage AI for data-driven insights, enhancing audience targeting and engagement strategies.

Understand the role of AI in strategic content marketing

Master AI-powered tools for comprehensive market insights. Discover how to analyze trends, consumer behavior, and competitor strategies more efficiently, leading to data-driven strategies and targeted marketing efforts.

Learn how to use AI tools for market research and analysis

Harness AI to create rich, dynamic audience personas. Learn to analyze vast data sets, uncover hidden patterns, and predict consumer behavior, enabling hyper-targeted content and personalized marketing strategies.

Develop detailed target audience profiles using AI

Leverage AI to craft powerful, data-backed content strategies. Learn to strategize content creation, distribution, and performance measurement, ensuring your marketing efforts resonate with audiences and drive measurable results.

Create data-driven content marketing strategies with AI

Create AI-powered customers to collect valuable data, and deepen your understanding of audience needs and behaviors.

Design AI customer companions to enhance audience understanding

Learn how to approach measuring the value of your AI projects.

Measure the value and impact of AI in content marketing initiatives

Official professional certification of “AI for Strategic Content Strategy” course completion. Suitable for LinkedIn profiles, resumes, CV's, and other professional materials. Reimbursement Info:<a href="&nbsp;https://maven.com/expense" rel="noopener noreferrer" target="_blank">&nbsp;https://maven.com/expense</a>

Course Professional Certification & Reimbursement Funds

Master AI-powered content marketing to craft innovative strategies, understand audiences, and stay ahead of competitors.

Spring 2025

Lisa Peyton

Senior AI & Experiential Marketing Strategist and Professor

Winter 2024

Search – a primary traffic and growth driver for brands, is undergoing a major transformation. Currently, over 58% of searches result in “zero clicks”, never leaving the search results page. The rapid advancement of LLMs like ChatGPT, Gemini, and Claude, Perplexity, along with evolution of voice assistants such as Alexa, Siri and Google Assistant, is shifting the paradigm from traditional search engines to more dynamic “answer engines”. These answer engines are shaping a new era of SEO and search marketing and for the first time it’s not dominated by Google. Though, this shift is accelerated by Google’s launch of AI Overview and OpenAI’s launch of SearchGPT, both zero-click experiences that signal the dawn of the AI Search era.&nbsp; This is a unique opportunity for a brands to have a first mover advantage in the newly created digital shelve of AI search and LLMs. Why enroll in this course? - Assess and mitigate the impact of AI search on your content and brand- Build your AI search strategy across LLMs and answer engines- Get our proprietary assessment sheets to measure the impact across your digital assets&nbsp;- Reaching high-intent audiences with interest in getting value out of their engagement online- Get our proven strategy framework that works across leading LLMs today- Augment your existing content &amp; SEO strategy to continue to win in an AI search world!

Search as we know it has changed forever. It's time for a new playbook. 

This session will be conducted live and will include some time for Q&amp;A. You can also submit your questions to us and will address them asynchronously.

March 04, 2025

March 05, 2025

Marketing, product or growth leaders seeking to understand the new search shift and how to incorporate into wider product or GTM strategy.

Seasoned search and content experts seeking to augment and improve their playbooks to navigate the change from conventional search to AI sea

Junior marketers seeking to master the new world of AI Search and SEO 3.0 and get actionable insight to drive value in their respective role

Level up your expertise on AI search and answer engines like Google AI Overview, Perplexity, Gemini and ChatGPT.

Understand how AI answer engines work and key optimization variables and levers that drive brand growth.

Optimize and augment your current content and SEO strategy to avoid decline on organic sources and ensure continued growth.

Define your new content and search playbook that spans conventional SEO and extends to AI search and voice assistants.

Monitor and measure the impact of newly deployed AI search strategies and establish the cycles and motions of optimizations.

Your playbook to AI search and mastering brand visibility across LLMs like ChatGPT, Perplexity & Gemini

Mostafa ElBermawy

Founder @ NoGood // Goodie AI

March 2025

Building on the Success of Our Flagship Course Are you ready to harness the game-changing power of AI Market Research tools to elevate your business and marketing strategies? Over the last 90 days, industry leaders like Google, OpenAI, and Perplexity have launched groundbreaking Market Research advancements, from advanced note-taking and reasoning tools to the emergence of "agentic AI" capable of autonomously executing complex tasks. These innovations represent a seismic shift in market research practices—one that can empower you to identify new opportunities, streamline R&amp;D, and anticipate consumer behavior with unmatched precision. Join our new MASFM Course to unlock the potential of these cutting-edge tools and revolutionize your brand's market research strategy.This course dives deeper into AI-powered research techniques, expanding on the strategies and tools that have empowered our past cohort participants. We’ve tailored this course to help you apply AI-driven innovations specifically to market research, delivering faster, more accurate insights that will set you apart. In a world where marketing is increasingly driven by data, mastering AI-powered tools is no longer optional—it's critical. According to recent studies, marketers and research professionals with AI expertise are poised to earn significantly more and secure top positions in their fields. But with the rapid pace of AI innovation, many also fear being left behind.&nbsp;This course is designed to address both these opportunities and challenges. Through practical, hands-on sessions, you’ll learn how to leverage AI to supercharge your market research capabilities, delivering faster and more accurate insights than ever before. Whether you're looking to elevate your career, boost your earning potential, or simply stay ahead of the curve, this course will give you the AI advantage you need. Uncompromised Quality, Intelligently Priced“Other online platforms’ ‘Mini-MBAs’ or Universities’ ‘Certificate Programs’ cost thousands of dollars. We took a different approach: Develop courses that are equal (we’d argue superior) in quality, more valuable by being Live, updated with fresh content for each cohort, and strategically priced to deliver maximum ROI for the price.”&nbsp;Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value. 9 Lessons over 3 Sessions. What You’ll Learn:&nbsp;* AI Tools for Market Research: Get introduced to cutting-edge AI tools that will transform how you conduct research, from sentiment analysis to predictive analytics. * Real-world Use Cases: Explore how leading brands are using AI to drive their marketing strategies. * Interactive Workshops: Gain hands-on experience with step-by-step guidance, tailored exercises, and valuable resources to help you integrate AI into your daily workflow.&nbsp;Why Enroll?&nbsp;* Career Catalyst: Equip yourself with skills that are in high demand and position yourself as a leader in the AI-powered future of marketing. Recent research from Business Insider reported that Marketing Professionals with AI Skills are forecast to earn 38% more than those without AI Skills. Additionally, a CNBC/SurveyMonkey Workforce Survey reported more than half (51%) of all Marketing Professionals are worried AI will soon take their job. * Expert Support: Benefit from live sessions taught by seasoned AI Marketing Experts teaching practical, hands on skills you can use TODAY.&nbsp;* Ongoing Learning: Enjoy lifetime access to future course updates, ensuring you stay at the forefront of AI advancements. * Certification: Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value. * A community of forward-thinking Marketing Pros: Learning is better with others. We've seen it in our other courses and you will too. By the end of this course, you'll not only have mastered essential AI skills for Market Research but also gained the confidence to apply them saving time, cutting costs, and enhancing your strategic insights.&nbsp;BONUS: Get Reimbursed: Leverage your company's L&amp;D budget to cover course costs. Visit https://maven.com/expense for more details. &nbsp;

Elevate Your Skills, Elevate Your Market Research Game, Elevate Your Career


Three 90-minute sessions packed with tips and tools you can use straight away.

Session 1: Wednesday , February 26, 9:00 AM - 10:30 AM PDT


Session 2: Wednesday, March 5, 9:00 AM - 10:30 AM PDT


Session 3: Friday, March 7, 9:00 AM - 10:30 AM PDT


A Forward Thinking Market Researcher﻿You want to discover product/market opportunities faster than ever.

A Founder or Marketing Innovation leader. You want an AI system to improve your clarity of your market and discover opportunities. Fast.

A Product MarketerYou want to uncover market, customer, and competitor intelligence while saving many hours of research preparation time.

This course is for you if you’re:


Key Course Benefits


This course was developed BY Marketers FOR Marketers. Learn directly from seasoned AI Marketing Experts through practical, real-world applications that you can implement today.

👩🏽‍🏫 🧑‍🏫 Hands-On Instruction From AI Marketing Experts


Save up to 30% of research prep time and deliver highly strategic Market Research insights in a fraction of the time with AI Powered Tools &amp; Techniques.

📈 Dramatically Reduce Research Hours and Improve Strategic Output


How much is your time worth? A lot! Gain valauble hours back to focus on even high level strategic matters.

💰 Immediate ROI!


Learn our interactive technique for writing AI Powered Prompts that deliver superior Market Research results.

🔧 Learn Results-Driven Prompting Techniques


Our cohort students are senior-level and C-Suite Marketing Leaders seeking to maintain Leadership roles by learning Frontier AI Skills. Engage in interactive workshops and Q&amp;A sessions, gaining insights from both experts and peers.

🌐 Collaborative Learning Environment & Networking Opportunities


Receive tailored AI Practice Guides and templates designed to teach you how to apply what you learn TODAY and streamline your specific research tasks.

📚 Customized AI Practice Guides & Worksheets


Propel your Market Research game with AI Tools. Our Practical, Hands-on course shows how AI Market Research can transform your Business.


Michael DeNunzio

Peter Monk

Level-up your AI Marketing Research Game with our Practical, Hands-On Live Cohort.

AI Powered Marketing Research

Learn how to use AI to analyze data 📊, identify growth opportunities 🚀, plan and execute targeted experiments 🎯, and automate workflows 🤖 for business growth. This hands-on course equips you with tools 🛠️ and strategies to build AI agents and workflows tailored to your organization.

Unlock AI-powered growth skills to drive smarter strategies & 10x your impact


Module 1: AI-Powered Growth Strategy: Identifying Your Key Growth Levers

Thursday, March 6

Module 2: AI-Driven Growth Planning and Analysis: Crafting Winning Experiments

Thursday, March 13

Module 3: AI-Powered Growth Execution: Building a Multi-Agent Workflow

Thursday, March 20

Module 4: Advanced Applications and Future of AI in Growth

Thursday, March 27

Growth Marketers and Strategists aiming to scale campaigns efficiently.

Startup Founders and Entrepreneurs looking to acquire and retain customers faster.

Product Managers focusing on data-driven customer growth strategies.

Marketing and Sales Leaders who want to unlock the full potential of AI in their teams.

Learn how to identify and prioritize growth motions and levers using AI. Analyze historical data from product, marketing, and sales motions to build actionable growth roadmaps.

AI-Powered Frameworks for Growth Strategy

Use cutting-edge AI tools to generate, rank, and analyze growth experiments.

Advanced Tools for Experiment Planning and Analysis

Build and deploy 2 AI-powered agents for growth strategy and planning. Create automated workflows that optimize processes like lead nurturing and customer onboarding.

Custom AI Agent Workflows

Explore advanced AI applications such as generative AI, predictive modeling, and hyper-personalization. Understand and apply ethical considerations, including bias, transparency, and responsible AI practices.

Insights into Emerging AI Trends and Ethical Practices

This course empowers businesses to leverage AI-driven tools, frameworks, and intelligent workflows for smarter, scalable growth strategies.


Lightning Lessons

From Rankings to Revenue: Master SEO in the AI Era