From Rankings to Revenue: Master SEO in the AI Era
Hosted by Jenna Hannon and Peter Holc
What you'll learn
Understand the Google algorithm and LLMs
Learn how Google Search and large language models (LLMs) rank and retrieve content—so you can optimize for both.
Develop a new strategy and workflow
Master the modern SEO playbook—from "key phrase" strategy to performance tracking—with efficient, automated workflows.
Get real world case studies
Analyze real data and examples to see what’s working in SEO today—and what’s not.
Why this topic matters
Growth moves fast—and the best marketers stay one step ahead. As ad costs climb, organic traffic is your edge. Learn how to adapt with the algorithms and use AI to scale what works.
You'll learn from
Jenna Hannon
CMO at FORM Kitchens & Multisensor AI. First marketing hire @ Uber Eats.
Jenna Hannon was the first marketing hire at Uber Eats. She has led marketing for Kyte Car Rental, FORM Kitchens, and MultiSensor AI ($MSAI). She is building an SEO automation platform to scale organic traffic.
Peter Holc
Co-founder & CTO @ Hatter AI. Former Product & Eng at Deliveroo & Microsoft.
Peter Holc has led Product and Engineering teams at Deliveroo and Microsoft. He specializes in Growth and Analytics. He is building an SEO automation platform.
Previously at