Staging environment

Build Your Marketing Leadership Influence

Hosted by Robin Burrowes

Fri, Nov 7, 2025

7:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

What you'll learn

Scale Yourself to Marketing Leadership

Learn the mindset and habits that move you from campaign delivery to shaping strategic marketing direction.

Build Influence Like a Leader

Use Amazon-style mechanisms to earn trust, align teams, and communicate strategy with senior stakeholders.

Plan Your 90-Day Leadership Sprint

Create a focused 90-day roadmap that elevates your visibility, builds confidence, and accelerates your promotion.

Why this topic matters

You’ve delivered results but still get vague feedback like “be more strategic.” This session defines what that actually means and how to show your work drives business impact. Using the Strategy Visibility Framework that's worked successfully for me at Amazon, Apple and Microsoft, you’ll learn how to shift perception and position yourself as a trusted marketing leader.

You'll learn from

Robin Burrowes

Global Marketing Leader (20+ years with Xbox, Apple, Amazon)

I’m a marketing leader with over 20 years of experience driving global brand growth at Amazon, Apple, and Microsoft. I’ve launched products that reached millions of customers, from Xbox Live and Amazon Music Unlimited to the IMDb app and Kindle.

At Amazon, I scaled my career growth, including serving as a Bar Raiser, helping shape global campaigns, lead go-to-market strategy, and mentored many marketers. My work has delivered measurable impact - from reducing customer acquisition costs by over 50% to building new marketing channels that added millions of users worldwide.

Before Amazon, I led European marketing for Apple’s App Store and Xbox Live, growing both into multi-million-user ecosystems through bold, creative, and data-driven storytelling.

Now, through my new practice Next Gen Marketer, I’m sharing the lessons, frameworks, and habits that helped me make the leap from executor to leader. My goal is to help ambitious marketers accelerate their own growth, build influence with executives, and lead marketing that truly moves the business forward.

Students will walk away with practical, battle-tested tools they can apply immediately - the same ones used by the world’s top marketing teams to earn trust, drive results, and elevate their careers.

Previously at Amazon, Microsoft, Apple

Amazon
Xbox
Apple
HMV
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