Staging environment

The Complete Guide to Boosting Influencer Content

Hosted by Sarah Adam and Guy Dotan

Thu, Mar 5, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

B2B Influencer Marketing: How to Plan and Run Effective Campaigns
Sarah Adam
View syllabus

What you'll learn

Organic vs. Paid Strategy

Understand the fundamental differences in workflow, data ownership, and content lifespan

The Scaling Framework

Learn why the "Organic First" approach is an important filter for your ad spend

Platform-Specific Execution

A step-by-step guide to boosting on TikTok, Instagram, YouTube, Linkedin and X

Budgeting for Growth

How to allocate your first budget and the "Rule of Thumb" for media spend vs. creator fees

Measurement & ROI

How to use UTMs and third-party tools to track performance beyond just "likes"

Why this topic matters

Organic reach is volatile, but influencer content doesn't have to be a gamble. We’re bridging the gap between creative storytelling and hard performance data. Drawing from our experience scaling influencer campaigns, we’ll show you how to turn one-off posts into high-ROI assets. Stop relying on "viral luck" and start using a proven, analytical framework to scale what actually works.

You'll learn from

Sarah Adam

Head of Influencer Marketing at Wix

Sarah Adam is Head of Influencer Marketing at Wix and a leading voice in creator-led growth strategy. With 15+ years in SaaS marketing, she built Wix's global influencer program from the ground up and now leads a team running hundreds of creators and thousands of content assets across YouTube, Instagram, TikTok, LinkedIn, and X.

A champion of creator freedom and outcomes over vanity metrics, Sarah shares transparently with 32K+ LinkedIn followers and has been featured in Forbes, Ad Age, and Fast Company. She is a guest speaker on 15+ marketing podcasts and serves on the Global Influencer Marketing Council.

Guy Dotan

Growth Marketing Expert

Guy is a seasoned growth leader who specializes in scaling B2B and B2C brands through high-impact performance strategies. After leading Growth Marketing at Wix, Guy transitioned to independent consulting, where he helps companies optimize their media spend and navigate complex market dynamics. With a background rooted in deep analytical thinking and creative problem-solving, Guy focuses on turning raw marketing data into scalable, revenue-generating engines.

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