Arjay McCandless

How to Generate 10K Leads with One PDF

Amazon

Maven

Social Lead @Maven, 500K+ followers across platforms.

Exactly how to pick a topic within your niche people will actually want.

How to come up with an idea for a killer lead magnet

Concrete strategy for distributing the resource across social.

How to distribute the PDF

You'll invest a LOT of time into making a great resource. Turn it into 100 posts to get that time back.

Repurposing the PDF

Stand out, inspire action, and build your reputation with virtual presentations that showcase confidence, clarity, and authentic leadership.

Personal Branding Pioneer

William Arruda

Personal Branding Pioneer. Forbes Sr. Contributor. Virtual Meeting Expert.

Cohort 1

Cohort 2 Jan 2025

Meetings, presentations, and learning programs are prime moments to get noticed, influence others, and move your career forward. In today’s hybrid world, most of those moments happen on screen, where attention can disappear faster than a mute button mishap. Virtual communication takes a different mindset, skill set, and toolkit, and most people were never taught any of it.This program reveals the science and psychology behind what keeps audiences engaged from start to finish. You’ll learn practical, brain-based techniques to make virtual meetings and presentations clear, compelling, and memorable. No filler. No talking to a wall of black boxes.You’ll discover how to design sessions people actually want to attend, project confidence on camera, and create real connection through a screen. You’ll work on a real presentation of your own, using your authentic voice to strengthen your personal brand. The result is meetings that land, presentations that stick, and audiences who remember you for the right reasons.

Master the Most Important Skill for Influencing and Inspiring Stakeholders

Discover the Proven Three M System for Captivating Online

Command Attention from the First 30 Seconds

Make Your Message Land and Stick

Use Visuals that Clarify, not Clutter

Explore 11 Effective Ways to WOW Participants Using Brain Science

Learn the Most Powerful Technique for Engaging Your Audience

Leaders and Project Managers who want to influence stakeholders and show up as exceptional, inspiring leaders.

Sales Professionals&nbsp;looking to grow their personal brand, make a lasting impression on prospects, and land new accounts.

Consultants, Coaches, Accountants, &amp; Attorneys&nbsp;aiming to persuade potential clients and create impact throughout client engagements.

Reach decision-makers consistently instead of relying solely on organic reach.

Paid Media, Marketing + Brand Strategist

Zapier

Medium

Motherly

Entreprenista

Lauren Loreto

Creative Marketing Consultant, Paid Media Expert & Founder of Brand Good Time

LinkedIn Organic Growth Strategist

TODAY

Bloomberg

InStyle

Molly Godfrey

LinkedIn Visibility Strategist, Thought Leadership Educator, Founder, Speaker

28 July

LinkedIn is one of the most powerful platforms for B2B + B2C organizations looking to reach decision-makersBut in 2026, relying solely on organic content has become harderReach is inconsistent Even strong, expert-led posts underperform And most founders are only reaching a small % of the people they actually want in front of their businessThat’s where LinkedIn Paid becomes incredibly valuableNot as a replacement for organic content, but as a way to amplify what’s already working, stay visible longer &amp; generate more qualified leads from the platform you’re already investing time intoLinkedIn ads are some of the most expensive across platforms so getting the strategy right mattersIn this live workshop, we’ll break down:→ How to build a LinkedIn Paid strategy that supports visibility, &amp; lead generation→ The different ways founders + brands are using LinkedIn Paid today (thought leader ads, lead gen, retargeting &amp; audience building)→ How to identify which organic content is worth amplifying→ How to target the right decision-makers w/out wasting budget→ Common LinkedIn Paid mistakes &amp; how to avoid expensive trial + error→ How paid + organic work together as part of a larger ecosystem

Founders + Business Owners Using LinkedIn who want to amplify expertise, get in front of the right decision-makers &amp; generate more inbound

B2B Marketers Looking to improve campaign performance, generate more qualified leads &amp; better understand how paid can support visibility

CMOs &amp; Marketing Leaders Leaders responsible for growth, pipeline &amp; brand visibility who want a more strategic understanding of LinkedIn paid

Bad Learning Design Is Costing You Customers — Here's the Science Behind It

Learning Scientist | L&D Strategist

Vanorsdale Learning Lab

Great Game of Business

Docebo

National Alliance on Mental Illness Florida

English Like a Native

Dr. Christie Vanorsdale, Ed.D, Ms.Ed.

Researcher. Practitioner. 15 years translating learning science into results

You've updated the onboarding. Rebuilt the knowledge base. Added walkthrough videos, help articles, live training sessions. Your customers still aren't adopting the product the way you need them to.The instinct is to fix the content. More of it. Make it Better, or Shorter. More visual. But, the problem isn't the content.It's that content was never designed to produce learning in the first place.Human beings don't retain complex knowledge because they watched a video or completed a walkthrough. Retention requires intentional sequencing, cognitive scaffolding, and an architecture that reduces friction rather than creates it. Most customer onboarding violates every one of those principles — not because the people who built it weren't smart, but because they were never taught what learning science actually says about how knowledge transfers.This workshop gives founders and leaders the diagnostic framework to identify exactly where their customer education breaks down — and the research-backed principles to fix it. You'll leave with a clear line of sight between learning architecture and the revenue outcomes you actually care about: adoption, retention, and renewal.

Learn the science behind knowledge transfer and leave with a diagnostic framework that connects learning architecture to business outcomes.

Understand why customers aren't retaining your product using learning science

Pinpoint exactly where your customer onboarding breaks down

Apply three evidence-based principles to improve product adoption

Connect learning design decisions to churn, adoption, and renewal.

The Scaling Founder Complex product. Customers churn before reaching value. Onboarding feels broken but there's no framework to diagnose why

The Customer Success Leader Owns onboarding and renewals. Content exists but adoption is flat. Needs a framework and internal buy-in.

The L&amp;D Manager Fixing customer education with no infrastructure or alignment. Knows training theory. Missing the revenue impact language

Deliver a clear, compelling pitch, without rambling, or losing the room

Former VC | Helped startups raise $50M+

SoFi

MassChallenge

University of Michigan

Techstars

Mary Lemmer

Helped startups raise $50M+ 
Former VC turned storytelling & business strategist

June Cohort

You can have a great idea, product, or strategy—and still lose the room.I’ve seen this from both sides.As a former venture capitalist, I’ve heard thousands of pitches. As an operator and advisor, I’ve helped startups raise over $50M and been part of teams that have collectively raised over $3B.The difference between a "no", a “maybe” that eventually gets you ghosted, and a “yes” is rarely the idea itself—it’s the clarity, delivery, and adaptability of the pitch.This workshop exists to close that gap.In this interactive workshop, you’ll learn practical and proven improv-inspired techniques to sharpen your message and deliver your pitch with clarity and confidence. Whether you’re pitching investors, clients, leadership, or an idea, you’ll walk away with tools you can use immediately.You’ll learn how to:<ul><li>Get to the core of your message (and cut what doesn’t matter)</li><li>Structure a pitch that’s clear, concise, and engaging</li><li>Turn nerves into energy and confidence</li></ul>This isn’t just theory—you’ll actively practice, refine your pitch, and get real-time feedback during the session.With active engagement, by the end of the session, you’ll have a better pitch and confidence walking into your next pitch.

Whether you’re pitching investors, clients, leadership, or an idea, you’ll walk away with tools you can use immediately.

Clarify and simplify your pitch

Improve how you deliver your pitch

Deliver your pitch with more confidence and adaptability

Founders actively fundraising or preparing to raise. Your product is strong, but your pitch feels too long, complex, or isn’t landing.

Sales professionals pitching products or services. You know your offering, but struggle to communicate it clearly and close the deal.

Leaders presenting ideas or asking for resources. You need buy-in, but find yourself over-explaining, rambling, or losing the room.

How to Generate 10K Leads with One PDF

What you'll learn

Why this topic matters

You'll learn from

Arjay McCandless