Get ready to be an AI Marketing Leader
Hosted by Robin Burrowes
Learn directly from Robin Burrowes
Go deeper with a course

Go deeper with a course

What you'll learn
The strategic frameworks that make AI actually work for you
How to write briefs that deliver - with AI as your co-pilot
How to navigate leadership with confidence (helped by AI)
Why this topic matters
You'll learn from
Robin Burrowes
Global Marketing Leader (20+ years with Xbox, Apple, Amazon)
I’m a marketing leader with over 20 years of experience driving global brand growth at Amazon, Apple, and Microsoft. I’ve launched products that reached millions of customers, from Xbox Live and Amazon Music Unlimited to the IMDb app and Kindle.
At Amazon, I scaled my career growth, including serving as a Bar Raiser, helping shape global campaigns, lead go-to-market strategy, and mentored many marketers. My work has delivered measurable impact - from reducing customer acquisition costs by over 50% to building new marketing channels that added millions of users worldwide.
Before Amazon, I led European marketing for Apple’s App Store and Xbox Live, growing both into multi-million-user ecosystems through bold, creative, and data-driven storytelling.
Now, through my new practice Next Gen Marketer, I’m sharing the lessons, frameworks, and habits that helped me make the leap from executor to leader. My goal is to help ambitious marketers accelerate their own growth, build influence with executives, and lead marketing that truly moves the business forward.
Students will walk away with practical, battle-tested tools they can apply immediately - the same ones used by the world’s top marketing teams to earn trust, drive results, and elevate their careers.
Previously at Amazon, Apple, Microsoft
