Staging environment

Get ready to be an AI Marketing Leader

Hosted by Robin Burrowes

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Become an AI marketing leader in 2026
Robin Burrowes
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What you'll learn

The strategic frameworks that make AI actually work for you

Proven mental models from Amazon, Apple, and Microsoft - paired with AI prompts to apply them in seconds.

How to write briefs that deliver - with AI as your co-pilot

A problem-first brief framework plus AI prompts that generate and stress-test briefs before they ship.

How to navigate leadership with confidence (helped by AI)

A four-part structure for high-stakes conversations, with AI drafts you can use in 60 seconds.

Why this topic matters

AI is the fastest executor in the room. But if your strategic thinking is wrong, AI just executes the wrong thing faster. This course gives you both: the frameworks used by leaders at the world's biggest brands, and the AI accelerators that make them 10x faster. Every module pairs a proven mental model with hands-on AI prompts you can use immediately. This module gives you highly actionable tools

You'll learn from

Robin Burrowes

Global Marketing Leader (20+ years with Xbox, Apple, Amazon)

I’m a marketing leader with over 20 years of experience driving global brand growth at Amazon, Apple, and Microsoft. I’ve launched products that reached millions of customers, from Xbox Live and Amazon Music Unlimited to the IMDb app and Kindle.

At Amazon, I scaled my career growth, including serving as a Bar Raiser, helping shape global campaigns, lead go-to-market strategy, and mentored many marketers. My work has delivered measurable impact - from reducing customer acquisition costs by over 50% to building new marketing channels that added millions of users worldwide.

Before Amazon, I led European marketing for Apple’s App Store and Xbox Live, growing both into multi-million-user ecosystems through bold, creative, and data-driven storytelling.

Now, through my new practice Next Gen Marketer, I’m sharing the lessons, frameworks, and habits that helped me make the leap from executor to leader. My goal is to help ambitious marketers accelerate their own growth, build influence with executives, and lead marketing that truly moves the business forward.

Students will walk away with practical, battle-tested tools they can apply immediately - the same ones used by the world’s top marketing teams to earn trust, drive results, and elevate their careers.

Previously at Amazon, Apple, Microsoft

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