Staging environment

Build an AI-First Newsletter Engine

Hosted by Will Leatherman and Victoria Mariscal

86 students

In this video

What you'll learn

How to structure a repeatable content pipeline

Map idea capture through QA to publish using AI at each stage, with clear human-in-the-loop decision points.

Deploy reusable prompts for newsletter production

Get working templates for ideation, outlines, voice rewrites, and subject lines you can clone immediately.

Build segmentation and growth workflows

Set up onboarding tags, sequences, and repurposing systems that drive referrals and sponsorship revenue.

Why this topic matters

Most newsletters die at scale because manual production doesn't work. AI changes the math—but only if you build the operating system first. Victoria shows the exact cadence, QA rules, and monetization paths behind a growing newsletter, with no hype about AI replacing strategy or voice.

You'll learn from

Will Leatherman

Founder at Catalyst Content

Will builds AI content systems for B2B go-to-market teams. He's worked with Valley, HeyReach, and Salesforge to create workflows that monitor industry trends and extract insights from customer conversations automatically. His focus is implementation over theory—working prompts, automation platform setups, and templates that ship this week, not next quarter.

Victoria Mariscal

Founder at Minding Her Own Business, Fractional COO

Victoria is a founder, fractional COO, and advisor who helps teams scale with repeatable systems. She's built operations for startups across tech, e-commerce, and creative agencies—including as Head of Operations at Catalyst Content and COO roles at ZEITG3IST and Tuned In Tokyo.


She founded Minding Her Own Business, a podcast and newsletter for unfiltered conversations about entrepreneurship, leadership, and building sustainable creator brands. Her work sits at the intersection of strategy, storytelling, and execution—helping founders grow without losing brand voice or burning out.


Victoria holds an MS in Integrated Design, Business, and Technology from USC and a BA in English from UC Irvine. She teaches founders how to turn production into SOPs, launch faster with AI, and build culture-first teams.

Go deeper with a course

Founder-Led Content: Turn Cold Buyers Into Warm Pipeline
Will Leatherman and Jacob Bank
View syllabus