Lee Densmer

Creating an Effective B2B Thought Leadership Program

Expert Content Marketing Strategist and Owner of Globia Content

Defne Gencler

Expert Content Marketing Strategist and Owner of Laurel Leaf

You'll learn to spot fake thought leadership content and understand what true thought leadership content looks like.

Learn what thought leadership is and isn't

Defne and Lee have seen 6 mistakes over and over and you'll learn what they are how they happen (and how to avoid them)!

See the mistakes B2Bs make and how to avoid them

There are 5 things that make a strong thought leader and you'll come away knowing what it takes.

Understand what kind of person is a thought leader

You'll come away understanding the 13  key components of a successful thought leadership program.

Learn the 13 elements of a great thought leadership program

Master the psychological triggers and strategic alignment frameworks used by VPs and Directors to assess leadership potential.

Ex-Amazon Director/General Manager

Amazon

Google

Microsoft

Apple

Mike Li

Ex-Amazon Director/General Manager of CO | Entrepreneur | Executive Coach

Cohort 8

Cohort 9

I spent 10+ years at Amazon, signing off 100+ promotions and spending 10,000+ hours in high-stakes meetings to identify the invisible patterns of executive influence. I’ve distilled a decade of experiences into this course so you can skip the learning curve and start accelerating your career today.<h3>The Impact Pillars</h3><ul><li>The 10-Year Compression: I made the mistakes so you don’t have to. You get the "Director-level" instincts it took me a decade to build.</li><li>Pattern Recognition: Stop guessing what happens behind the closed doors. Learn to see the "invisible meeting" happening beneath the surface and steer the conversation toward your goals.</li><li>The L8 Standard: Practice in a "Live-Fire" environment that mimics the pressure of high-stake meetings, building muscle memory that sticks.</li></ul>The Core Frameworks (Self-Paced): 29 modules and 48 lectures. Study the mechanics of influence before we meet.Live-Fire Simulations and Feedback (4+ Hours): Role-play your toughest meetings with an ex-Amazon L8 Leader. We simulate friction, pushback, and "No’s" so you can build muscle memory.Strategic Q&amp;A (6+ Hours): Direct access to solve your specific stakeholder challenges and "managing up" roadblocks.

From overlooked contributor to reputable and confident strategic leader

Establishing Trust & Personal Brand

Strategic Influence & Reframing Conflict

Leading & Facilitating Effective Meetings

Students must have proficiency in Business English. This course will focus on communication strategy, not basic grammar or vocabulary.

English Proficiency:

Students should be currently working in or seeking roles that require regular interaction with international or English-speaking teams.

Professional Experience:

A willingness to shift focus from mere language fluency (grammar, accent) to strategic impact (structure, delivery, and cultural decoding).

Mindset:

This course is designed for high-performing leaders who realize that technical excellence is no longer enough to move the needle.

You should enroll if you feel your contributions are overlooked or underestimated in high-stakes meetings or email chains.

ICs/managers who are ready to start mastering strategic communication to build credibility and influence your career trajectory

Learn to lead boldly, assess risks, and drive change. Gain confidence to inspire large teams and seize breakthrough leadership opportunities


Brand, Team and Business Builder

Nike

Virgin

Equinox

Gatorade

Exos

Sarah Robb O'Hagan

Former CEO of Exos, Former Global President of Gatorade, author of Extreme YOU


Cohort 3

Cohort 4

COURSE CONTENT:8 Hours over one weekend, and 2 bonus hours before and after, combining presentations and case studies, interactive exercises in small groups and self reflection time. OVERVIEW:You are already comfortable managing others, but to get to the next level of leading large teams, you are aware that you need to be able to identify and drive transformative opportunities for the business, assess and lean into the risks associated with them, overcome your own fears of putting your ideas on the line, and inspire followership from others. You also know that this level of leadership can be exhausting - and require resilience in the face of push back or results taking longer to achieve than you hoped.Its tempting to "put off" the time it takes to work on these topics, but if you can invest the time now, it will make your leadership impact, visibility and effectiveness significantly stronger, by not having your own fears, or perceived weaknesses getting in your way.

Transform your leadership, unlock courage to lead teams to game‑changing impact


1. Establish your leadership advantage.

2. See the opportunities that others won't.

3. Overcome your fears.

4. Learn to navigate politics.

5. Fuel your endurance.

6. Build a culture of high performance fun.

You have 8-10 years of experience and aspire to, or have landed your first leadership role with a large team and want to assert your vision

You are shifting from managing individual contributors to leading through managers and you want to create a culture of high performance fun

You need to step onto a bigger leadership stage and want to know how to establish your vision to make transformative high impact moves

AI is here to stay. The real question is how you make yourself visible in a world where algorithms, automation, and endless noise dominate. The answer lies in building a brand that starts with your story and grows into a strategy you can sustain. We begin by working on the foundations of your narrative. You’ll learn why stories cut through better than any algorithm, how to use frameworks like the ARC Method (Authenticity → Resonance → Credibility), and how to turn your lived experiences into leadership themes that resonate. Along the way, you’ll define your values, identify your archetype, and develop a brand compass that gives you a clear direction. Just so you know...We are a social enterprise, which means we keep our pricing intentionally low to remain inclusive and accessible, reinvesting any surplus to fund our wider social impact programmes. If you would like to take part but cannot afford the course right now, please email jasminehasmatali@wearebreakthrough.org to receive an application form to join the course at no cost. We reserve a % of spots each cohort for applicants. What makes this course different to others focused on building your brand?We teach you to use AI as an amplifier for your authentic voice while giving you a framework to keep your brand evolving over time. AI as an AmplifierWe’ll explore how AI can help without replacing your voice:- Refining tone, identifying themes, and repurposing content- Tools for planning and scheduling so you can stay consistent- Ethical guidelines to ensure your brand feels human, not automated Planning for EvolutionYour brand is not static. We’ll close with:- A framework to refresh your story as you and your industry change- Ways to listen to your audience and adapt your message- Practical exercises to test and refine your approach over time By the end, you’ll have built your own Brand Playbook, which includes:- A purpose-driven narrative rooted in your experiences- A set of values, an archetype, and a brand compass to guide decisions- Clear messaging pillars and a channel strategy that fits you- A 30-day action plan supported by AI tools- A framework to evolve your brand over time This course is about helping you show up consistently, communicate with clarity, and build a brand that feels unmistakably yours—even in the AI era.

Create a personal brand that doesn’t just survive the AI era, but leads in it. 

Course syllabus

Day 1: The Inner Narrative (Story &amp; Meaning)<ul><li>Discover why story cuts through noise better than algorithms</li><li>Craft your origin story and map your turning points into leadership themes</li><li>Define your brand compass: values, archetype, and voice</li><li>Draft messaging pillars</li></ul>

January 8th

Day 2: The Outer Strategy <ul><li>Learn how to use AI to refine your story and scale your visibility</li><li>Build a content system and design your signature content format</li><li>Create a 90-day AI-assisted action plan</li><li>Develop a framework for evolving your brand as you and your audience grow</li></ul>

January 11th

Course schedule

🌱 The Career Pivoter: You’re moving into a new chapter—and want your brand to reflect your evolution, not just your past.

🧠 The Emerging Thought Leader: You’re ready to turn your lived experience into a clear, credible, and compelling brand voice.

👩‍💻 The Visionary Founder: Building more than a business—you want your story to fuel a movement and a message that scales.

Who is this course for

What you’ll get out of this course

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Define your core narrative: Craft a compelling story rooted in your lived experience that aligns with your mission, audience, and vision.

Identify the language, tone, and messaging pillars that differentiate your leadership in a crowded digital space.

Build a scalable content and brand strategy that connects your values to market-relevant visibility and growth.

Learn how to activate your brand through platforms, offers, and messaging systems designed for the AI-powered world.

In an era defined by automation, noise, and algorithmic influence, your story is your strongest signal - learn how to lead with it. 

Sobanan Narenthiran

January 2026

March 2026 Cohort

Learn the new system for taking the future into your own hands: create a vision and develop the strategy to make that vision inevitable

Author and Advisor to F500 C-suite execs

Accenture

NASA

The Wharton School

Brian Evergreen

Leading Author, Advisor, Keynote Speaker, and Podcast Host

FEB 2026 COHORT

When I was Microsoft's U.S. AI Strategy Lead, it was my job to help F500 C-suite leaders create a strategy for how they would use AI. I quickly learned that there were four major gaps in most academic and on-the-job training:1. No resources for creating a vision2. The process for strategy was too convoluted3. Systems thinking was missing or too impractical4. Storytelling was seen as a nice-to-haveBeing a former internationally competitive and multi-state champion chess player, I dug into the literature on vision, strategy, systems thinking, and storytelling. I interviewed over 50 C-suite executives, thought leaders, including luminaries such as Seth Godin, Roger Martin, etc.I combined everything that could be practically applied and developed new frameworks to address key gaps to create a new system: Future Solving™Future Solving™ has since been adopted by dozens of Fortune 500 companies and thousands of leaders. Over $20B has been architected on the Future Solving™ frameworks, and this work has been featured in Forbes, Bloomberg, etc.Now I'm sharing the blueprint with you.“Future Solving will be the foundation of the next reinvention of our company.” - CLO, Fortune 10 company

Become a visionary leader

Develop the Skill of Vision

Create a Visible Strategy

Become a World-Class Systems Thinker

Master Storytelling

Build a Future Solving Capability within your organization

Apply Everything in a Real-World Capstone

The only prerequisite

Leaders ready to become visionary leaders. See what Future Solving™ can do to advance you, your team, and your organization in the era of AI

Senior managers and managers who want to level up.Learn the exact playbook used by thousands of C-suite execs and VPs at F500 companies

Entrepreneurs looking to outplay their competitors.Make sure your vision and strategy are as good as your product or service