Cemre Güngör

Craft your path from Design to PM

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Figma

The Browser Company

Product at The Browser Company

Learn which design skills transfer and give you a unique edge in an increasingly competitive PM market

Why designers can make great PMs

Get insider perspectives on what designers might find challenging in PM work, from those who've made the transition

Surprising realities designers should consider about PM

Learn how designers are combining design craft with product leadership to advance into principal-level roles

Hybrid PM-Design roles: an emerging career path

Discover practical ways to develop and practice PM skills to see if the work energizes you

Test the waters in your current role

Build the right experience to position yourself as a great PM candidate, find internal champions, and ace the interview

Land your first PM position

As a designer, being able to identify, validate, and bring new product opportunities to market propelled my design career forward (even when companies were more skeptical of Design). But, having led 100-person initiatives and shipped some of today's most recognizable products at DoorDash &amp; Airbnb, I’ve seen how the out-of-the-box product development process often falls short. Designers have the power to change this outcome. In PM Masterclass for Designers, we'll go beyond the basics. Learn the tactics and proprietary frameworks I created to uncover new business opportunities, keep massive projects on track, and win-over some of today’s most successful business leaders. If you want to confidently lead product strategy, be a stronger partner to your PMs, win over key business stakeholders, or future-proof your design career with business skills, this course is for you.

Confidently drive product strategy while future-proofing your design career

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

4x live sessions introduce actionable tactics and frameworks.

Live lecture

Optional Q&amp;A session immediately after class while lessons are fresh

Post-session Q&A

Experienced PMs will join each cohort to share their experience &amp; the top Product tactics designers need to know

Expert PM guest speakers

Exercises &amp; resources to expand your learning

Self-paced exercises

Course schedule

Experienced UX Designers who want to influence what ships, when it ships, and explain the business rationale for why it's valuable.

Design leaders &amp; managers seeking new tools to uncover business opportunities &amp; advocate for Design from a business perspective.

Designers who want stronger partnerships with PMs or are considering a shift to Product Management themselves.

Who is this course for

What you’ll get out of this course

Learn the tactics I used to discover, pitch, and drive the launch of live order tracking, remote driver training, mobile group orders, and Dasher Instant Pay at DoorDash.

Frameworks for identifying, validating, and shipping great products

Learn how to navigate the complex development process, from getting projects on the roadmap to making sure one bad A/B test doesn't derail the whole project.

Tools to confidently participate in and lead strategic product initiatives

Through exercises and Q&amp;A, get feedback, advice, and tactics from Ryan to ensure course content is immediately applicable

Personalized 1:1 guidance

Through small, live cohorts, get feedback and advice from fellow experienced designers from around the world

Access to an engaged group of international expert designers

Can't make every live session? Never miss a beat with recordings sent immediately after each lesson. With lifetime access, refer back to every framework, tactic, and "ah-ha" moment for the rest of your career.

Lifetime access to recordings from every session

Master product strategy & development to drive impact, gain influence, and ship the best design work of your career.

Ryan Scott

Learn product management skills from a designer with hands-on PM expertise

February 2025

March 25

Course content:How to craft your product career pathHow to systematically grow your competenceHow to shortlist companies (and pick the right ones)How to get hired - Part 1How to get hired - Part 2How to choose the right offer (for you)How to get recognition in your companyReview and reflectionBonus: How to handle the tech jobs downturnPlus: 2 in-depth Q&amp;A sessions(all Zoom sessions are live, taught by Shreyas) With:- Frameworks to help you make more correct career decisions (Company Tiers, Title–Money–Scope, Tablestakes–Ego–Joy, PM skills at each level up to CPO, Competence framework, High stakes product interview strategy, ...) - Templates for being intentional about your career (3-year Lighthouse Goal, Managing up, Planning for promotions, Exec communications, ...) - Detailed scripts for tricky career conversations - Case studies from Shreyas, world-class PM leaders, and PM executive recruiters - Crowdsourced private databases of Tier 1 / 2 companies, Interview tips &amp; tactics for senior product people, Hiring lists - "My Plan" doc which you will fill out throughout the weekend, leaving you with concrete next steps to take for taking your career to the next level More than 1800 senior PMs and product leaders worldwide have taken this course over the past 12 months (including some product-focused GMs, eng leaders &amp; design leaders, who have also found the course very applicable to their career). The community is truly special and everyone is on the course Slack so you can connect with like-minded folks if you'd like. Example companies: Google, Meta, Amazon, Microsoft, Stripe, Square, Airbnb, Walmart, GE, Adobe, Dell, Nike, Uber, Wayfair, Splunk, Doordash, LinkedIn, Grammarly, Yelp, Gojek, VMWare, Flipkart, Freshworks, Shopify, Atlassian, Docusign, and 100+ startups &amp; larger companies all over the world. Titles of students range from Senior/Group/Principal PM to Director / VP / SVP / CPO.

Craft a product career that combines joy, growth, and success. On your terms.

Introduction

How to craft your path

How to systematically grow your competence

How to shortlist companies

How to get hired - Part 1

Bonus: How to handle the tech jobs downturn

Bonus: Day 1 Q&A with Shreyas

How to get hired - Part 2

How to choose the right offer (for you)

How to get recognition, manage up, and get promoted

Review and Reflection

Bonus: Day 2 Q&A with Shreyas

Bonus: Post-course Q&A with Shreyas for 1-2 hours

Course modules

12 pm - 4 pm US Eastern Time4 pm - 8 pm GMT10:30 pm - 2:30 am India Time There will be 60-75 minutes of live Q&amp;A with Shreyas after this slot. Recording will be available in your Maven account (usually within 24 hours), in case you need to drop off earlier.

Saturday, November 23

12 pm-4 pm US Eastern Time4 pm-8 pm GMT10:30 pm-2:30 am India Time This will be followed by 60-75 minutes of live Q&amp;A, which will also be recorded. The Q&amp;As on both days are very in-depth. Many students say that they feel like they are getting 1:1 coaching from Shreyas

Sunday, November 24

You will spend 10 hours live with Shreyas, plus Q&amp;A with him. The course is fast-paced, with decades of learning &amp; actionable tactics compressed over one weekend. Recordings for all modules will also be made available for you to watch anytime afterwards.

Optimized for busy PM schedules. Templates you can use now & in the future.

Your wonderful community of peers is one of the great bonuses of this course. You can interact, connect, learn with them in a psychologically safe, positive sum environment. Plus, there will be optional community mixers, job seeker sessions, a session with hiring managers, etc.

Optional community events. Plus a vibrant Slack group with your cohort.

Ambitious Senior PM - GPM - Director - VP level product managers and product leaders at startups and large technology product companies

Whether you are planning on staying &amp; growing at your current company for the next 3+ years or are thinking of changing companies

This course is not for aspiring PMs &amp; early-career PMs. Its focus is also not on the detailed steps of how to build every single PM skill

What you will get out of this course

We will review tactics for improving your chances of getting hired, what managers want you to know about getting recognized &amp; promoted, how to find the right company &amp; role based on your skills &amp; ambitions, and debunk costly myths about career management.

How to get the career outcomes you want

For ambitious &amp; talented people, their decision of what companies to interview with and join is almost always the most pivotal career decision they can make. We will cover frameworks for evaluating companies that are personalized to what matters most to you in your life &amp; career.

How to find the right next company, based on what matters to you

We will discuss common situations that talented PMs run into:<ul><li>Should I join a large tech company or should I join a startup as VP Product?</li><li>Should I pursue a senior IC path or a PM Manager path?</li><li>Should I switch from B2B to consumer or vice versa? </li><li>and many other real situations...</li></ul>

How to make the hard trade-offs between Title, Money, and Scope

We will review<ul><li>How to tell if layoffs might be coming</li><li>How to decide what your game-plan should be, based on risk of layoffs &amp; alignment with your company</li><li>How to find companies that are still doing very well in this downturn</li><li>How to get hired in a competitive market</li><li>Bonus resources</li></ul>

How to handle the current jobs downturn

Even if you are not planning on making any major (or minor) career changes in 2024 &amp; 2025, the ideas, frameworks, and templates in this course will help you become a more effective career coach for PMs in your org and for PMs who are thinking of joining your team.

How to mentor & coach other PMs on their career decisions

This is an intensive weekend-only course for folks with busy calendars during the weekdays. The sessions will be recorded if you want to re-watch them. You will get access to multiple PM career management templates, which you can use for the months &amp; years after the course ends.

Tailor-made and optimized for busy senior PMs and PM leaders

You will hear a lot from Shreyas in this course, but you will also get insights from:<ul><li>Top PMs &amp; leaders worldwide who chose different career paths: Senior IC, PM leadership, Founder, Executive, CEO</li><li>Top US PM executive recruiters</li><li>PM leadership talent partners at top US VC firms</li></ul>

Learn from multiple voices

Sample of companies in recent cohorts: Google, Meta, Stripe, Amazon, Square, HashiCorp, Freshworks, Airbnb, PayPal, Slack, Walmart, Atlassian, Microsoft, Flipkart, Salesforce, Shopify, Gojek, Nike, Uber, Wish, Reddit, Adobe, GE, Plaid, Workday, VMWare, LinkedIn, Yelp, Grammarly

You will be in great company

Frameworks, Tactics, Templates I have been sharing in my 1:1 career coaching over the past 10 years, so you can build a great product career

Shreyas Doshi

November 2024

March 2025

Breaking into Product Management is not easy. I know; I've supported over 4,000+ professionals in the past 8 years&nbsp;to break into Product management. I've worked with top institutions like General Assembly, Melbourne Business School, Harvard Innovation Labs and my school at Product Academy to help people make the career transition. ---This is a 10-week COHORT with 40+ HOURS of async content and WEEKLY 1.5-hour practice sessions with a cohort size of 12 to 14 passionate and&nbsp;ambitious tech professionals. ❤️ Our 5 Step Process Over the next 10 weeks:This course will prepare you for the 12-month journey with knowledge, experience and a cohort of accountable peers to prepare for job opportunities. ✅ Step 1: Understanding the foundations (Weeks 1-2): Understand PM Basics, Business, and CustomersGain a strong foundation in Product Management, exploring what PMs do, the skills required, and how to align business goals with customer needs. ✅ Step 2: Strategy &amp; Discovery (Weeks 3-4): Develop Product Strategy and Identify OpportunitiesLearn how to craft a product strategy, assess market dynamics, and uncover customer insights to define valuable opportunities. ✅ Step 3: Roadmapping &amp; Execution (Weeks 5-6): Build Roadmaps and Deliver ValueTranslate strategy into actionable roadmaps while managing execution, technical feasibility, and product launches. ✅ Step 4. Interview Prep (Weeks 7-9): Master Product Sense, Analytics, and Behavioral InterviewsPrepare for the most challenging aspects of PM interviews, including product sense, analytics, and behavioural assessments. ✅ Step 5. Career Launch (Week 10): Build Your Brand and Nail Your Job SearchPolish your profile, create a job strategy, and position yourself to land your first PM role with confidence. 💡 What you'll get: - Proven, Real-World Approach: I quit my job, moved to the U.S., and restarted my career to validate that my teachings actually work. Through countless rejections, rebuilding my network, and landing a role in a double unicorn company. I’ve discarded theoretical fluff and distilled what&nbsp;actually works—I’m living proof of the results you can achieve. - Personalized Attention, Tight-Knit Cohorts: With only 12–14 carefully selected participants per cohort, I prioritize building camaraderie and providing personal guidance. This isn’t a mass-market course; it’s an intimate, hands-on experience designed to support you every step of the way. - Lifetime Refund Guarantee: If my teachings don’t work for you, I offer a 100% Lifetime Refund—no time limits, no questions asked (except how I can improve). I stand by your success and am invested in your journey, even years after the course. ⏰ Time Commitments: Time is truly our most precious asset! That's why I've created this course to help you make the most out of the time you invest. Your commitment will be about ~ 4.5 Hours to 5.5 Hours Per Week: - 1.5 Hours of Live Classes Weekly (12PM Fridays for AEST | 6PM Thursdays for PST) - 2 Hours of Self-paced Learning Weekly - 1 Hour of Optional Office Hours Weekly (TBC with Cohort) - 1 Hour buffer for Group Discussions / Socials / (at your own pace) ---❤️ Preparing you for your Product Career Journey Breaking into Product Management takes about 12 months, and you can't get 'certified' as a PM, unlike what most institutions sell. Here's what actually happens based on what I've seen coaching hundreds of students:- Most people take about 6 - 12 months to transition into the Product Manager role. Depending on their experience, skills and job market opportunities- The&nbsp;first 6 months of the journey&nbsp;involve having the right knowledge before embarking on the competitive job market. Otherwise, you'll get rejected so many times you'll give up.- The next 6 months of the journey focuses on building a network, marketing yourself, and seizing opportunities. The trick is to build a pipeline of opportunities and be ready when the experience/market fit role comes.(Of course, if you have a background in Business, Design, or Engineering, this process can be quicker.) 💎 WHAT'S THE ROI? Besides the joy of building products to help people solve problems and leaving a legacy in this world... - Product Managers get paid $120K - $150K on average and can get up to $500K-$1M in more prominent companies.(https://www.levels.fyi/t/product-manager?countryId=254) So this is why most people in Tech SCALE into a Product role; it's a great role with a high ceiling. 💡 WHO WILL YOU BE LEARNING FROM? You'll be learning directly from me, Dave Wang (aka Product Dave) 👋 I've been doing Product for 17+ Years. Not just 'work-experience but 'product-experience'. I started from the bottom up as a Junior PM and worked my way to Product Leadership roles at Linktree, Expedia, Vodafone, CommBank, and Airtasker. I wanted to follow the same path as my students so I quit my $250K+ job and moved from Australia to the US.&nbsp;Starting over as a Product Manager—building my brand, networking, facing rejections, and trying again. After&nbsp;8 months of rejections, I finally landed a role as a Senior Product Manager in a Unicorn company within the industry I love. Starting again has been humbling, but the best thing is that&nbsp;I know what I teach works, not just in Australia but worldwide. You’ll learn from behind the scenes as a BEGINNER, a PRACTITIONER and a HIRING MANAGER. You can learn more about me here: https://www.linkedin.com/in/productdave/ 🤔 WHY AM I BUILDING THIS COURSE? The common heart-wrenching mistake I've seen a lot of people is they pay $5K to $10K for a Certificate and realise the Certificates don't even help them get callbacks for interviews. That's because there are NO Certificates for product management are recognised by the industry.(Anyone telling you otherwise is lying to you) The only way to break into Product Management is through learning, doing, and networking. In fact, without any certifications or fancy degrees, I have helped hundreds of people secure Product Manager roles in companies like Amazon, Canva, Zendesk, Atlassian, and many others. ❤️ MY PROMISE TO YOU I've seen so much success in my course that I can guarantee a Lifetime Refund.&nbsp;If you've attended the class and completed the work and find it was a waste of your time. I'll give you a 100% refund at any point in your career, now or later.&nbsp;Just reach out, and we'll issue a full refund. The only question I'll ask is how I can improve. Another promise I want to make to you is that this is a highly curated cohort and only 12-14 people will be selected each time. If you're still 'exploring' if Product Management is the right role for you - check out my self-paced course here: https://www.productacademy.io/ Learning from self-paced material is the best way to start for people still exploring. (Scroll down to the download section for the guide on why) Plus, I will be here when you are ready.

Your Product Career Starts Here

<ul><li>Weekly 1.5 Live Practice Sessions</li><li>With 2 Hours of paced content and quizzes during the week</li><li>Final Project may take 3 - 4 Hours at the end of week 10 </li></ul>

Thursdays (US) or Fridays (APAC) 


Mid-Career Professionals You are a mid-career professional eager to transition into product management role. (BA, Design, Eng, PO, Project)

3 - 6 Months in your PM Career Transition journeyYou've ready enough books, completed self-paced course and you're ready for the next stage

The “Unofficial” Product Manager&nbsp;You’re already performing the duties of a Product Manager but lack the official title.

<ul><li>Gain&nbsp;first-hand knowledge&nbsp;of what a PM does through theory and real-life examples.</li><li>Develop a&nbsp;plan&nbsp;to network, build a personal brand, and navigate interviews effectively.</li><li>Formulate&nbsp;groups&nbsp;that collaborate to achieve the shared goal of breaking into Product Management.</li></ul>

Break Into PM With Realistic Knowledge, a Plan and a System for Ongoing Support

<ul><li>Multiple workshops with project created to help you apply what you have learned.</li><li>Optional student showcased on the Product Academy student alumni page. To help you build a brand for yourself.</li></ul>

Collaborative Projects to Help You Apply What You Learn (With a Final Presentation Listed on the Alumni Profile Page)

<ul><li>Granted access to a Miro Board of 20+ tools to help you through your journey</li><li>Tools will be filled out as we progress through the course.</li><li>Students are encouraged to take inspiration from each other; it’s not a competition.</li></ul>

20+ Exclusive PM Tools My Team and I Use Daily

<ul><li>Personalized mentorship demystifying insider secrets to acing PM interviews.</li><li>The secrets to walking into your next PM interview with total confidence, even if you've never actually worked as a project manager before.</li></ul>

 A Branding Blueprint to Make Your Profile Irresistible to Recruiters

<ul><li>You will create a job strategy to highlight only the best jobs that suit you. </li><li>The secrets to creating a PM-specific resume that gets attention.</li><li>How to craft the perfect LinkedIn profile that gets recruiting managers hooked (even without any PM-related experience).</li></ul>

Job Strategy 2 Pager + Resume + Linkedin Updates

<ul><li>You'll receive 12 Months access to our Monthly hiring manager Q&amp;A within the community ($249 value) </li><li>Free Access to the alumni slack channel and your cohorts for life-time support</li></ul>

12 Months Access to Exclusive Monthly Q&A with Hiring Managers

Learn How to Break Into Product Management With Practical Knowledge and a Supportive Community

David Wang (Product Dave)

This cohort is designed for students who are based in Australia and the US West Coast timezones

Cohort 12PM AEST / 7PM PST 

✅ TL;DR - a short version- I am a Lead PM @Booking.com &amp; ex-Dev, so I've been in both the tech and product worlds- I focus only on what PMs should know: "what"/"why" of tech, because "how" is infinite, and it is not our job- 1500+ students have already enjoyed the course online and offline; see reviews below- This course is 20% theory and 80% practice: you'll solve 200+ exercises yourself because that's the way to learn- Schedule: (a) a live session on Tech 101, (b) 2 weeks of self-practice, (c) a live session on building a product architecture together- Check out what the exercises look like in this 5 min learning: just get the Free Resource below. And now a longer version... ✅ WHY THIS COURSEAccording to the survey (650 respondents), these are the top 3 reasons why PMs want to boost Tech skills:- 56% want to speak the same language with their team: communicate effectively in the "devs" language, and understand what decisions the team makes- 61% want to be able to pre-estimate features without being dependent on their team and, more generally, deliver projects on time- 39% want to get a job in a BigTech company, where tech skills are a must, and 28% already landed a job with a product requiring tech skills- and now, there's one more reason: AI prototyping is hyper-hyped, and Replit/Bolt just built a full-stack app for you in 2 minutes. But... what actually happened? You really need to understand the principles behind what LLM is doing for you. If you found yourself in one or more categories, this course will help you, as it has already helped 1500+ students (see the review screenshots below). ✅ WHO IS THE AUTHORI am a Lead PM @ Booking.com, started 10 years ago as one of the first Tech PMs in the company. Before that, I was a Software Developer / PhD in Computer Science. I have knowledge from both the tech and product worlds, and I am happy to share it with product managers across the globe. ✅ ONLY WHAT PM SHOULD KNOW, NOT MOREEven though tech can be fun, it is not necessary (and sometimes harmful) to dive into "how" too much—this is the developer's territory. That's why, in my course, I only focus on "what/why" you need as a product leader. No GIT, no databases internals, no load balancers—you just don't need it to do your job, so kindly leave it for your team and focus on what you should know as a PM—there is already enough to master. ✅ THE COURSE STRUCTURE 1️⃣&nbsp;Part 1: Live session: Tech 101sWe start with a Tech 101 live session. In 3 hours, we learn and immediately practice the most important tech topics: Frontend/ Backend, Services, APIs, and Testing. If you only do this session, you already know the core. 2️⃣ Part 2: Practice (200+ exercises)Time to roll up the sleeves. I have a 10-chapter story full of exercises based on real job situations. You will build a Taxi startup, evolving it with a Food delivery department, a Scooter rental app, and even a music streaming service like Spotify! Check the course's table of contents: one by one, you will master these topics with virtual colleagues like the CEO Daniel (he is bossy), Principal PM Jane (she guides), Jr. PM Ivar (he always needs help himself), your Engineering Manager Helen, and so on. If you want to understand if such a format suits you, check out this mini-lesson, which consists of three small exercises — just get the Free Resource below. Now, imagine you need to solve 200+ such exercises. Sounds like fun? 3️⃣ Part 3: Live session: building a product architecture togetherAfter you have mastered the theory and practiced yourself, we meet again, choose a product (e.g., a social network for car owners), and build an architecture, API, etc., in groups of PMs. Students love this part! if the group wants more, I offer an optional session to solve one more start up use case together. ✅ CHOOSE YOUR LEVELI understand that everyone has different aspirations and time schedules. That's why you can pick the depth yourself: - Bare minimum: attend both live workshops- Solid knowledge: solve all 10 chapters of the exercises; they are self-sufficient in explaining the material (can finish after the cohort's end date)- Full Package: both live workshops + all 10 chapters of the exercises (can finish after the cohort's end date)- God Mode: all of the above + one more end-to-end bonus use case with my feedback

Start to speak the same language with your team

Tech 101s: we'll get to know each other and master the tech basics.

Live workshop 1: Tech 101s

Solve 200+ exercises and practice on 5 use cases.

Self-paced work

Now, after you have practiced enough, we will meet as a group and build a start-up's architecture from scratch.

Live workshop 2: architecture of a start-up

Non-tech Product/Program Managers: to effectively communicate with the team and assess the complexity of&nbsp;projects

Jr. Product managers to quickly start their careers, gain respect from the team, and deliver their first projects successfully.

Entrepreneurs/founders to build confidence in a world of technology, hire the right team and turn ideas into services

Understand all core concepts of tech and lead the team with "what/why" without getting into "how" of development

Speak the same language with your development team

Build a skill to estimate the development complexity of the features and products you deliver

Better estimate projects/features and meet deadlines

Prepare to answer BigTech's PM interview questions like "Can you build the architecture of a Taxi app?"

Become more confident with technical interview

Learn tech by doing. Master only the topics product leaders need, and leave the rest to your team.

Lightning Lessons

Craft your path from Design to PM