Creator of Product Explorer™ methodology

Rocky - ProductLedCEO

Alternate career paths for Product Managers in AI era

The Home Depot

U.S. Army

Cadence

Unilever

Stanford University

Rocky

3x Head of Product | 2x CEO | 1x Founder

What is this uncertainty & how should PM's address this fear?

How to address fear of losing your Product job in AI era?

What are AI Products & how are they different from traditional products?

What should be the approach towards building AI Products?

What are the alternate career paths available for PM's in AI

Walk away with the skills, the AI fluency, and the job search plan to break into product management in 5 weeks.

Cohort 3 May 2026

20+ YoE | 8+ Yrs Teaching | 5K Students 

Linktree

Kajabi

Expedia Group

Harvard University

Melbourne Business School

David Wang (Product Dave)

20 YoE PM | 8 Yrs Teaching | 5K Students | 300+ Success Stories | 

Cohort 23rd March 2026

Cohort 4 2027

This 5-week course is designed for Engineers, Designers, BA's, Analytics teams, Operations, and product-adjacent professionals who want to move into product without starting from zero.👉 This course teaches the PM Foundations first, then we'll use AI to execute.(This is a highly curated, 12-person course, not a 500-person class, where you get lost in the noise)What you'll learn:By the end, you won’t just say “I want to be a PM”.You'll walk away with a PM portfolio case study, reviewed by me, that shows how you think, how you make decisions, and how you turn messy problems into clear product work.You’ll work through the same artefacts product teams use in real companies: Customer Research, Market Dynamics, PRDs, North Star Metrics &amp; Product Roadmaps.You'll also build an AI Product You can use in your interviews.-What you'll get:<ul><li>Certification from Product Academy</li><li>5 x Weekly live workshops to build real skills</li><li>5 x 30 min 1:1 private coaching</li><li>Full Miro board of PM tools and frameworks</li><li>AI prompt library to speed up every step of PM work</li><li>Career Happiness Refund: If you're not happy, you'll get 100% refund anytime in your career.</li></ul>

Build the Product Thinking, AI fluency, and Product Proof to Land Your PM Role

Understand Where You are in Your PM Transition Path

Develop the Product Sense Companies Test for in PM Interviews

Make Product Trade-offs That Get Buy-In From Executives

Vibe Code a Real AI Product From Scratch in a Live Class

Land Your First (or Next) PM Role With a Networking Strategy

Product thinking needs real workplace judgement. This course promotes learning from each other's real-life experiences. 

Must be a Mid-Career Professional | 4+ Years of WORKING experience

We use real examples from tech companies and tech products; otherwise, you'll get lost in the concepts.

Must work in tech or tech-related products

Mid-Career Pros Hitting Career CeilingsPeople moving into PM who want practical product thinking &amp; real skills to show their ability

Unofficial PMs - Engineers, Designers, Program Managers, BAs, and SalesFolks who touches product work and wants to define WHAT to build

PMs who needs to stay relevant in the AI eraCurrent PMs who want to remove low-level work and use AI to operate with more impact.

Learn how to use AI super powers to accelerate customer discovery, validate solutions, and make better product decisions.

Cohort 4

Product Innovation & AI Trainer

Capital One

Cisco

Wesco

Google

Valerio Zanini

Product Management and Innovation trainer. Author, "AI for Product Managers".

Cohort 3

Morning sessions in the US, evening session abroad

Cohort 5

Using AI in product management is not just about getting better at ChatGPT. It's about leveraging AI across the product development life cycle (PDLC) to accelerate, expand, and simplify what's possible, with AI super powers.In 2.5 weeks, you’ll learn - by doing - how to:<ul><li>Understand how AI works, when to use it, and possible risks for PMs</li><li>Use AI for customer and market discovery including synthetic users and interview synthesis</li><li>Use vibe-coding to build prototypes and MVPs of features or entire products (Lovable, Replit, Claude Design, Figma Make, Claude Code)</li><li>Automate your PM workflow with AI Agents and multi-agent orchestration (including Agents, Skills, Claude Cowork)</li><li>How to build AI products and define strategy VS execution</li><li>Use Evals to monitor the performance of AI products and ensure quality of the outputs.</li></ul>This is a hands-on, instructor-led cohort for PMs who make real product decisions.Duration: 2.5 weeks (short, intensive, focused)Format: Instructor-led cohort with 2 sessions per week (see schedule below) and video lessons for reviewBetween sessions: Hands-on assignments to build the practical experience###DISCOUNTS AVAILABLE: Paying out-of-pocket? Laid off? Email me for 50% OFF

Get AI super powers to grow in your PM job

Accelerate your Product Management job

Use AI to accelerate customer discovery

Leverage vibe-coding in the solution space and prototype quickly with AI

Build repeatable AI-augmented workflows you can reuse in real product work

Build AI-driven products and define strategic choices

Senior Product Managers and experienced Product Owners

PMs who want to move beyond “AI curiosity” to real, practical use of AI in product discovery and development, with hands-on practice.

PMs who want a deep-dive on how to use AI in product work to extend their PDLC.

Gain the skills to think strategically, lead confidently, and transform from task‑focused PM to an impactful, outcome‑driven product leader.

Director of AI 

Pepsi

Intel

Swarovski

Jukin Media

Dalibor Jovic

Developer‑turned‑AI director with 20 years and 200+ shipped software projects.

Leadership & Product Excellence Coach

Schlumberger

Odfjell

Tryg

TV 2

Hussam Ahmad

Product leader focused on strategy, execution, and human‑centric leadership

May 26

June 26

AI is no longer optional in product work.Stakeholders ask for AI features.Executives talk about “AI strategy.”Customers expect smarter products.And PMs are stuck in the middle, expected to lead AI decisions without clear guidance, shared language, or proven patterns.Many PMs are asking:<ul><li>Where does AI actually create value?</li><li>How do I avoid chasing AI hype or shipping gimmicks?</li><li>How do I design AI features users trust?</li><li>How do I turn vague AI ideas into real roadmaps?</li></ul>AI features will ship—with or without you having clarity.What PMs Must Know About AI exists to answer those questions, practically, clearly. It is not a technical AI course. It is a product leadership course for the AI era, focused on the decisions PMs are now responsible for:<ul><li>Identifying high‑impact AI opportunities</li><li>Designing AI user experiences that work in the real world</li><li>Making confident trade‑offs when AI is uncertain</li><li>Translating AI ideas into roadmaps, outcomes, and OKRs</li><li>Leading AI discussions without hype or fear</li></ul>You’ll use a simple model called ALPHA™ (explained later) to learn how to think and act like an AI‑ready product leaderThis course is built directly from the questions PMs asked in our most popular Lightning Lessons.

Stop guessing where AI belongs in your product.

Lead AI‑shaped Product Work End‑to‑End

Turn vague “AI strategy” into decisions your team can act on

Make Customer‑Driven (AI‑Savvy) Decisions

Become an AI‑Ready Product Leader

and feel some pressure to “have a plan” for AI—even if that plan is unclear right now.

You should already work on a digital product (B2B or B2C) 

You want an intro to AI/ML or hands‑on coding, don’t currently work on a product with real users
or looking for a purely technical AI course

Not a fit  if:

<ul><li>You’re a PM or Senior PM expected to contribute to AI decisions</li><li>You’re stepping into a Lead or Principal Product role</li></ul>

<ul><li>You're a project managers transitioning to product</li><li>You're a startup founder shaping your first product function</li></ul>

<ul><li>You feel pressure to “have an AI plan,” but want clarity—not buzzwords</li></ul>

Become the PM executives trust — earn approval for AI products that deliver business outcomes via the Product Explorer™ Methodology.

Led the $1.3B Product P&L at Home Depot | Created Product Explorer™ | CEO & CPO


March 2026

June 2026

AI is not replacing Product Managers. It is replacing the ones who cannot think.AI Product Builder — build a product using AI tools &amp; ship fast — is no longer a differentiator.So what separates the PMs companies fight to keep from those quietly replaced?Before you become a Product Builder, you need to be a Product Explorer™ — the ability to connect every decision to a business outcome that your executive is accountable for.A Product Explorer™ is given problems to solve, not features to build. That distinction changes how execs see you.That discipline is called Product Strategy &amp; Discovery — &amp; most PMs skip it entirely, accelerating the feature factory. Garbage in, garbage out, faster.The PM who survives develops 3 skills:<ul><li>Executive skills to set product strategy and earn approval</li><li>Inventor skills to run Product Discovery &amp; find solutions worth building</li><li>Operator skills to scope, frame ROI, &amp; deliver the business outcomes</li></ul>Over four Saturdays — 15 hours direct with Rocky (~$100/hr vs. $400–600/hr for comparable exec coaching) — you develop all three through the Product Explorer™ Methodology, build your own AI opportunity, &amp; a business case judged by Rocky.Not someday. Now.

Master the Executive, Inventor & Operator skills that make C-suite fight for PMs

Executive skill: connect every product decision to a business outcome.

Executive skill: set AI Product Strategy tied to mission and outcomes.

Inventor skill: run Product Discovery to learn what is worth shipping

Operator skill: build a Business Case that earns executive approval.

All 3 skills: pitch and earn Executive Approval under real pressure.

All 3 skills: measure success by Outcomes — not features shipped.

You've shipped at least one product or feature — this course builds on that foundation, not from scratch.

Basic product management experience

You've used ChatGPT, Claude, or Gemini at work or personally — so we can skip the basics and go deeper.

Familiarity with at least one AI tool

Week 2 discovery prototyping sessions run on Claude (claude.ai — Pro plan, USD 20/month). You will need the paid plan to build and test it

Access to Claude's paid plan (USD 20/month)

PMs tired of shipping features stakeholders ask for — ready to deliver business outcomes executives actually fund

Mid to senior PMs who do solid product work but struggle to connect it to what leadership actually cares about.

Product managers feeling pressure to deliver AI results but unsure how to make it count at a business level

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Product managers who drive strategy, development, and launch of products.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Getting promoted, navigating job transitions, and advancing to the next level in your career.

Alternate career paths for Product Managers in AI era

What you'll learn

Why this topic matters

You'll learn from

Rocky