Maggie Blackburn

Personal Branding for Multi-Passionate People

Asana

Slack

Deloitte

Portfolio Career Strategist & Marketing Coach

What a functional personal brand unlocks and how to untangle your brand from your business' brand.

The power of a functional personal brand

Go from scattered thoughts to a cohesive content strategy that speaks to your unique perspective and diverse interests

Thread together multiple passions into a clear brand

How to make your brand come alive online with visual identity best practices.

Translate your brand to your website

This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen. 

Personal Branding Pioneer

Microsoft

LinkedIn

Coca-Cola

Mailchimp

William Arruda

William Arruda is a personal branding pioneer, entrepreneur, and AI enthusiast.

Cohort 2

Cohort 3

AI is already shaping how work gets noticed, rewarded, and remembered. The problem is not that people aren’t using it. The problem is that many are using it in ways that dilute their voice, blur their value, or make them sound like everyone else.At the same time, visibility has become harder. Hybrid work limits informal exposure. Content is everywhere. Attention is scarce. Doing great work is no longer enough if people don’t clearly understand what you bring and why it matters.This course exists to solve that gap.William takes you step-by-step through his proven personal branding process: KNOW, SHOW, GROW, and helps you maximize it in support of your career goals. You’ll learn how to anchor your personal brand in clarity first, then use AI to support it, not replace it. Instead of chasing trends or posting more noise, you’ll build a strong point of view, communicate it consistently, and use AI to work faster and smarter without losing trust or authenticity.In a world where AI can generate endless content, the professionals who win are the ones who use it intentionally and stay unmistakably human. This course helps you do exactly that.

Transform Your Career Or Business With the Power of Personal Branding + AI

KNOW what sets you apart

Determine what you want to be known for

SHOW up with clarity and confidence

GROW visibility without chasing noise

Build momentum you can sustain

Professionals&nbsp;who want to stand out, get noticed, and succeed by building a magnetic personal brand that attracts opportunities.

Team and project leaders&nbsp;who want to amplify their influence, inspire trust, and position themselves as authentic, credible voices.

Entrepreneurs, Coaches &amp; Consultants&nbsp;who want to attract clients, grow their reputation, and opens doors—while spending less time marketing.

Transform your career into a powerful professional brand in 4-weeks. Gain the tools, strategies and confidence to stand out in an AI world.

Helping Leaders & Companies Thrive

NBCUniversal

Warner Bros. Discovery

Nike

Unilever

Shawn Johnson

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

This will be a small class setting and group environment so that we can focus on outcomes & success.

Design Your Next Chapter - Cohort 2

This will be a small class setting and group environment so that we can focus on outcomes & success. 

Design Your Next Chapter - Cohort 3

By the end of this course, you’ll go from being uncertain about how to position yourself to confident in telling your story, showcasing your skills, and communicating your value with clarity in an AI driven world.You’ll leave with a professional brand system, career toolkit and leadership-ready presence that helps you stand out in today’s competitive market.Learn how to frame your narrative, design a unique brand system, and apply proven communication frameworks that companies can’t ignore.Each week, we’ll build practical tools and skills that give you the clarity and confidence to navigate transitions, pursue promotions and land your next big role.I bring 25+ years of executive experience leading design, product and brand organizations at Microsoft, NBC &amp; Warner Bros. Discovery. Now I’m bringing those same frameworks and insights directly to you. Key Takeaways:• A clear, compelling career narrative • A repeatable professional brand system • Communication frameworks for clarity and impact • A career toolkit built for today’s market • A networking plan to position yourself for leadershipThis course will help you better promote yourself through your strengths, narrative and brand.

Go from uncertainty to unstoppable with a presence companies can't ignore.

Audit & Frame Your Career Story

Craft Your Professional Brand System

Communicate with Clarity & Impact

Develop a Foundational Toolkit for Changing Markets

Networking for Visibility, Influence & Leadership

This course is designed for professionals at all stages - from job-seeking, transitioning or preparing for leadership.

No prerequisites required.

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with their personal brand.

Transform your career narrative into a powerful professional brand  with tools, strategies and confidence to stand out from the noise.

Helping Leaders & Companies Grow+Thrive

Clarify your story, define your brand and build a 30-day plan in this fast paced 4-hour workshop.

Cohort 1 - Professional Brand Presence

Build Your Professional Brand Presence - Cohort 2

In today’s competitive market, your story and presence define your opportunities. This workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...fast.In just four hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up online, in conversations and in your career.You’ll walk away with a clear professional message, a simple brand system, and a tactical plan you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • A clear, memorable narrative that is differentiated • A simple brand system to guide your voice &amp; visibility • A 30-day plan to grow your presence with consistencyThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Build a clear narrative, professional brand and plan to elevate your visibility.

Clarify Your Professional Story

Build Your Core Brand Pillars

Design a Messaging Framework That Resonates

Create a 30-Day Visibility & Networking Plan

Strengthen Your Presence

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

How to reposition your professional brand for the next level — with a framework you'll use for the rest of your career.

Personal Branding and Visibility Expert 

Google

eBay

TD Bank

Danielle Hughes

Personal Branding and Visibility Expert, LinkedIn Coach, Speaker and Trainer

Founding Cohort: Reposition Yourself for the Career You Actually Want

You didn't wake up one day invisible. It happened gradually, the way careers stall — one missed opportunity at a time, one "we went in a different direction" at a time, until you're doing the best work of your life and somehow still being overlooked.And here's what nobody tells you: it doesn't get easier. The longer your brand lags behind your career, the wider the gap gets. The more you have to over-explain yourself in every conversation. The more you watch less qualified people get tapped for the roles, the stages, the opportunities that should be yours. The more you start to wonder if you're the problem — when the real problem is that the right people can't see what you actually bring.Your LinkedIn was written for the job you had. Your bio reads like a job description. Your elevator pitch puts even you to sleep. And every day it stays that way, someone else is getting the call you should be getting.This course fixes it. Four weeks. Real work. Copy and language that finally sounds like you at your best — and starts doing the work you've been doing manually in every conversation, every interview, every room you've had to fight your way into.

Your career won't promote itself. 

You'll finally know what makes you different — and how to say it.

Your LinkedIn headline will stop doing nothing.

Your About section will make the right people reach out.

You'll stop softening your wins.

Your brand will work for you between sessions — and after the course ends.

You'll leave with a complete, publish-ready LinkedIn presence.

The Under-Titled Expert - You're doing the work of someone two levels up. Your LinkedIn disagrees.

The Invisible High Performer - Exceptional at your work. Invisible to the people who need to find you.

The Career Pivoter - You have more transferable experience than you think. Your brand isn't saying so.