Forbes

The New York Times

HuffPost

Entrepreneur

Google

The Public CEO

Make AI Your Best Publicist In 30 Minutes

Iza Montalvo

Media, AI & Communications Leader

How to own your identity so completely that no algorithm, no AI, and no competitor can define you before you do.

Own Your Identity

How to show up with the kind of authority that makes people stop scrolling on LinkedIn.

How to Stop the Scroll

You'll learn the 1-system you can implement 1-hour a day for inbound opportunities.

How to Use AI As A Tool Without Becoming One

This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen. 

Personal Branding Pioneer

Microsoft

LinkedIn

Coca-Cola

Mailchimp

William Arruda

William Arruda is a personal branding pioneer, entrepreneur, and AI enthusiast.

Cohort 2

Cohort 3

AI is already shaping how work gets noticed, rewarded, and remembered. The problem is not that people aren’t using it. The problem is that many are using it in ways that dilute their voice, blur their value, or make them sound like everyone else.At the same time, visibility has become harder. Hybrid work limits informal exposure. Content is everywhere. Attention is scarce. Doing great work is no longer enough if people don’t clearly understand what you bring and why it matters.This course exists to solve that gap.William takes you step-by-step through his proven personal branding process: KNOW, SHOW, GROW, and helps you maximize it in support of your career goals. You’ll learn how to anchor your personal brand in clarity first, then use AI to support it, not replace it. Instead of chasing trends or posting more noise, you’ll build a strong point of view, communicate it consistently, and use AI to work faster and smarter without losing trust or authenticity.In a world where AI can generate endless content, the professionals who win are the ones who use it intentionally and stay unmistakably human. This course helps you do exactly that.

Transform Your Career Or Business With the Power of Personal Branding + AI

KNOW what sets you apart

Determine what you want to be known for

SHOW up with clarity and confidence

GROW visibility without chasing noise

Build momentum you can sustain

Professionals&nbsp;who want to stand out, get noticed, and succeed by building a magnetic personal brand that attracts opportunities.

Team and project leaders&nbsp;who want to amplify their influence, inspire trust, and position themselves as authentic, credible voices.

Entrepreneurs, Coaches &amp; Consultants&nbsp;who want to attract clients, grow their reputation, and opens doors—while spending less time marketing.

Position yourself online so clients, media,  & AI tools recognize your expertise

$3M in Earned Media. Authority Builder.

Ranked #1 in Branding & Positioning. Top 1% LinkedIn Creator. Media Expert.

Gain the freedom to design your work and your life on your own terms.

Become The Expert AI Recommends

AI is the new first impression. Before a client meets you, they ask an AI. This workshop fixes what they find.Raise Your Hand If You've Heard That You Have To:<ul><li>✕ Grow to 10,000 followers before anyone will take your LinkedIn presence seriously.</li><li>✕ Post every day for a year before you can charge for your expertise.</li><li>X Speak for free before you can land a $5k to $25k keynote</li><li>✕ Go viral before you pitch yourself to media, stages, or corporate clients.</li><li>✕ Hire a PR firm or a personal branding agency before executives will pay attention to you.</li></ul>Is This You?<ul><li>✓ You have been in your industry long enough that your results speak for themselves</li><li>✓ You have credentials that should be opening more doors than they are</li><li>✓ You searched your name on AI last week and did not love what you found</li></ul>If any one of those is true, your authority needs AI exposure. And the right positioning is what gets you in the room and on the shortlist. That's exactly what this workshop fixes.

Skip the line and land premium opportunities

Own Your Identity 

How To Stop The Scroll

The 1-system that trains AI to position you as the authority

Use AI Without Becoming One

Pitch Like A Publicist 

Build Inbound In 1 Hour A Day

A consultant or professional with 10-plus years of experience and a client roster that proves their value. Their pipeline is slowing.

A C-suite leader, VP, or senior director who has decided their next move requires a public profile that matches their private reputation.

An entrepreneur whose credibility runs through their personal name. They cannot afford to have that answer be incomplete, vague, or wrong.

Develop confidence in your AI-fluency, to the extent that you can make million dollar decisions that inspire your team and your board.

Operator running a 14-agent AI business.

Meliora

Nine Entertainment

Singtel

Krish Raja

Ex-coder, product strategist and proven revenue leader in the technology sector.

Cohort 1

Every senior leader I have sat with in the last year has the same private tell. They want to be more AI-confident. They know their team is self learning in a language they don't have time to get across. They know the next panel question, the next board question, the next hire, the next all-hands is going to expose the gap. They have been buying time outsourcing the final decision.AI is not software. Software was built to be used by humans. Agentic AI is built to be used by other AI. That shift changes the shape of a business, the shape of an org chart, and the shape of executive work itself. Leaders who operate for the next ten years the way they operated for the last ten are at risk. Not because AI replaces them. Because the leaders next to them become three times more capable, and the race to the bottom on efficiency does the rest.The way out is not another literacy deck. It is reps. It is fingers on the tools. It is the practice of operating with AI daily, in public, in front of peers who will not let you bluff. AI learned to speak English. You have not learned to speak AI. This programme is four weeks of doing exactly that, anchored to something real you have to ship.

Four weeks to level up and close the gap on your AI potential.

Walk out with the decision made

Stop spending six figures on the wrong vendor

Walk the walk before you talk the talk

Become the senior operator with the clearest read on AI in your company

Build your private, portable memory web

Run Mind Set → Mind Map → Mind Make on every future AI call

Need to show strength in publicYou're being asked to present your AI strategy on stage, to a board or to inspire your team.

On the hookYou own the budget, and need to make a high value decision on AI in the next 90 days.

The glue in the businessYou're the one tasked with operationalizing AI inside your org and need more clarity on where to start.

Clarify your value, amplify your voice, and grow your visibility and presence

American Express

L'Oreal Paris

Adobe

Personal Branding Pioneer. Author. Speaker. AI Enthusiast.

Your personal brand already exists.The real question is: is it opening doors or quietly holding you back?In today’s world, where AI is changing how we work, compete, and get noticed, being good at what you do is no longer enough. You need to be clear about your value, visible in the right ways, and consistent in how you show up.Most people struggle with this. Not because they lack talent, but because they lack clarity and a system.That’s what this course gives you.In this highly interactive, one-day workshop, you’ll define your personal brand using a simple, proven framework and learn how to use AI to make the process faster, easier, and more effective.You’ll walk away with a clear understanding of what makes you stand out, a compelling way to communicate it, and a practical plan to grow your visibility and opportunities.No fluff. No jargon. No becoming a content machine.Just a smarter, faster way to build a brand that works for you.

Build a compelling personal brand and use AI to grow your visibility/opportunities. Know exactly what you need to do to achieve your goals.

Define a clear personal brand that sets you apart

Turn your experience into a compelling brand story

Learn how to use meetings to build your brand and impress leaders

Build visibility without feeling self-promotional

Leaders and Career-minded ProfessionalsYou’re good at what you do, but not enough people know it. You seek more visibility and recognition.

Consultants and Coaches You know personal branding matters, but you’ve never had a structured way to define and communicate yours.

People in Career Transition You’re at a career inflection point. You want to grow or pivot and need a clearer way to position yourself.