Master AI Hallucinations: Turn Glitches into Breakthroughs
Hosted by Abi Awomosu
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What you'll learn
Transform AI's biggest flaw into your secret weapon
Discover when to harness hallucinations for creative breakthroughs and when to rein them in.
Hack AI's imagination for market insights
Master "hallucination hacking" techniques that reveal hidden opportunities your data can't show you.
Build guardrails that keep research trustworthy
Create simple systems to ensure AI stays grounded when accuracy matters most.
Why this topic matters
Every AI tool hallucinates—but that's not always a bug. This session reveals when to treat hallucinations as a feature that unlocks creative possibilities and when to prevent them for reliable research. You'll walk away with practical techniques to leverage AI's imaginative power while avoiding costly mistakes.
You'll learn from
Abi Awomosu
Founder & CEO of Data, Art & Soul (Ex-Uber, Apple, Meta, Microsoft)
Helping companies of all sizes understand what their customers really want for over 20 years at places like Meta, Uber, Apple, and Google. I'm all about finding the real insights that most people miss.
Previously at
Go deeper with a course
How to Use AI to Truly Understand Your Market and Customers
Abi Awomosu
Data and AI Whisperer. Advisor to Founders and Fortune 500 Execs for 20+ Years