Claude Code for CMOs
Hosted by Will Leatherman
Learn directly from Will Leatherman
Go deeper with a course
Founder-Led Content: Turn Cold Buyers Into Warm Pipeline
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Will Leatherman and Jacob Bank
Building content engines for GTM teams. Founder, Relay.app. 64k+ on LinkedIn
126 students
Go deeper with a course
Founder-Led Content: Turn Cold Buyers Into Warm Pipeline
Will Leatherman and Jacob Bank
Building content engines for GTM teams. Founder, Relay.app. 64k+ on LinkedIn
What you'll learn
Which Marketing Workflows Are Worth Automating
One question to ask before building — most CMOs waste weeks on automations that don't move pipeline.
Build a Working Marketing Tool in One Session
From blank screen to a live lead scoring engine, campaign dashboard, or content analyzer in under an hour.
Create a Competitive Moat with Proprietary AI
CMOs who build custom tools now will be 18 months ahead of competitors still waiting on vendor roadmaps.
Why this topic matters
91% of marketing teams use AI. Only 41% can prove ROI. The gap isn't effort — it's architecture. The CMOs pulling ahead aren't using better prompts — they're building custom tools that work with their CRM, their data, and their team. Claude Code makes this possible without a developer or a six-month implementation.
You'll learn from
Will Leatherman
Founder, Catalyst Content
Will builds AI-powered content engines and marketing systems for B2B founders and GTM teams. He uses Claude Code daily to build client-facing tools, automations, and dashboards — no dev team required. Catalyst clients have generated measurable pipeline from AI systems built in single sessions. He teaches what he actually builds, not what vendors want you to believe.
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