Achint Singh

How to Become a CMO: Career Masterclass for Marketers

Jesse Pujji

CEO, Gateway X. Co-founder, GrowthAssistant

Katelyn Watson

CMO, Talkspace

Ashish Agarwal

CMO, Kin Insurance

What it takes for marketers at different stages to get promoted and the most important channels to get there

Channels and growth paths for marketers in 2025

Real life examples from two CMOs with completely different trajectories now running marketing organizations

War stories from two billion-dollar CMOs

Getting boxed in, following fads, not doubling down, we'll cover the pitfalls that ambitious marketers must avoid

Mistakes, missteps and adventues to avoid

DISCOUNT TIERS &amp; DATES: To be transparent upfront and reward early bird adopters.- December 26 - January 15 = 15% (use code CSUITE15) - expired- January 16 - February 23 = 10% off (use code CSUITE10)- February 24 - March 5 = 5% off (use code CSUITE5) COURSE CONTENT:6 hours live class, combining lecture with real-work case studies in small groups and peer networking. TOPICS: You are already someone who has a track record of great results. Many of your peers also do. So how do you shine so your boss and your boss’s peer notice? And further, how do you make the most impact for your company. Four ways: (1) STRATEGIC INFLUENCEThe mindset of being a steward of your company. Moving up to the C-suite means going beyond strategic planning. Strategy and influence go hand in hand. You must develop strategies, vision, and thought leadership that make the business better. Explore/know the market, outside forces, and ecosystem like no other, translate this information so it aligns with your company’s needs, and effectively sell your message to your peers, boss, and team. (2) SCALE CULTUREScaling to large numbers - how do you lead when your team is too big to even know names, let alone what people are doing? Use the skills of principles, processes, and people engagement to demonstrate the mindset of a conductor for your company. (3) DEVELOP TALENTAn emphasis on guiding/coaching a high-performance team. How do you select high-level leaders and make them great in only the small bits of time you have? How do you teach your directs how to coach their team? (4) EXECUTIVE PRESENCEA particular focus on navigating through the highly political world of the top.&nbsp;Leaders who make it to the C-suite are excellent communicators. They are clear and inspiring, and they have a particular kind of confidence and gravitas that sets them a part. What are the best ways for you to upskill both your formal and informal speaking? How do you best cultivate your network and inspire your followers with impact? High emphasis on case studies:Ethan and Sue built cases based on real-work examples. Example: “How do you shift your knowledge-base toward what your CEO values most?”&nbsp; Dive deep group discussions:- Illuminate your executive presence with “Pick your moments, NOT your battles.”- Optimize your coaching with your directs with “Stop solving all your leaders’ problems.”&nbsp; Learn what it takes to break through and succeed in VP, SVP, &amp; CXO roles:&nbsp;- How to think strategically and be seen as an influential leader who enhances the whole company in 3 ways: Explore/Know, Translate, Message- How to influence and optimally lead large teams in 3 ways: Principles, Processes, People Engagement- How to teach your directs how to coach in 3 easy steps: Rapport, Assess, Re-frame- How to develop and demonstrate executive presence and confidence in 3 ways: Gravitas and Grace, Humor + Stories, Superpower- How to see around corners (e.g. think long-term and have a multi-year approach)- How to become a scaled deep leader, change agent, and trusted decision maker- How to manage your organization to execute with little oversight, take calculated risks, and deliver results- How to cultivate peer relationships and inspire your followers Scope, organization size, and consistent high-impact results are important...But are not enough. We will teach you specific actionable steps on how to prioritize the things that matter most to top-level executives. Bonus material:- Video recording of all live sessions available via Maven platform- 120 minutes of prework content, specifically, a 60 minute prework video recording from Ethan &amp; Sue plus another 60 minutes of prework articles and actions.- 100+ page electronic “Living” Resource Guide from Mariposa Leadership- Class slides as a PDF- 20% off all career development on-demand courses- $1000 off 1-1 executive coaching from Mariposa Leadership- By enrolling, you will get a 1-year subscription to Ethan's Level Up paid newsletter comped at the end of the course ($170 value). Proven ROI for leaders getting to and succeeding in top executive roles: Together Ethan and Sue have worked with over 500 executives in operational and coaching contexts.&nbsp;Many of Ethan's executive team members at Amazon have now moved on to either their own VP roles at the company or to SVP/EVP roles across the tech industry, including as VCs, startup founders, and executives at Oracle, Google, Toyota, and more.&nbsp;Sue has worked with over 400 VPs+ who have boosted their effectiveness and results for their companies, including presidents at two $10 Billion+ companies, CEOs at 8 start-ups, and SVPs/VPs at numerous tech companies like: Amazon, Apple, Cisco, Credit Karma, eBay, GoFundMe, Guru, HPE, Intel,&nbsp;LinkedIn, Microsoft, MongoDB, Monite, Paypal, Pinterest, Roku, Twitch, Yahoo!, Zuora, and Zynga. Alumni testimonials:- "Loved the presenters and found the content, discussions and frameworks to be highly applicable to my current and future leadership roles." — Vice President - Global Product Marketing, Visa - "This course was fantastic! Actionable frameworks, tools, and sage advice from both Ethan and Sue. Highly recommended!" — Executive Director of Product Management, Disney - "Uplevel yourself with the skillsets and framework to make the jump into the C-Suite. This course gets straight to the point while providing ample time for coaching, questions and networking among a group of highly successful leaders across the industry. Walk away with actionable next steps to get you from here… to there." — Head of Sales, AWS - "Wealth of knowledge gained from real-world experiences, unexpected curveballs, and people issues shared in 2 days! Super productive course with a ton of learnings and actionable tips. Highly recommended!" — Group Engineering Manager, Microsoft - "This two-day course distilled over 50 years of collective leadership experience from Ethan and Sue into a concise 6 hours of content. Packed with practical frameworks condensed into easily digestible segments, it provides immediately applicable tools for daily leadership growth. I emerged with fresh perspectives on conveying executive presence through intentional awareness of how my actions shape others’ sense of value and belonging." — Senior Director of Product Management, Workday - "Excellent class. I liked to have all the content I've been reading or listened in one place." — VP Engineering and Research, LILT

Cracking the C-Suite: How to get and master key executive roles

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

<ul><li>Strategic Influence &amp; Stewardship: Explore, Translate, Message - How to best utilize this framework to understand the ecosystem, align to your company, and shape audiences.</li><li>Scale Culture: Principles, Processes, People Engagement - How to influence and optimally lead large teams.</li></ul>

Saturday, March 8 - Strategic Influence & Scale Culture

<ul><li>Develop Talent &amp; Effective Coaching: Rapport, Assess, Re-frame - Coach your directs with little time. Coach them how to coach.</li><li>Executive &amp; Top Presence: Gravitas + Grace, Humor, Superpower - Master the tools of projecting executive influence. Cultivate peer relationships.</li></ul>

Sunday, March 9 - Develop Talent & Executive Presence

An emphasis on real-work case studies, dive deep group discussion, and interactive Q&amp;A.

Each session includes case studies, group discussion, and interactive Q&A

The last 30 minutes of each day is dedicated for peer networking for you to discuss key takeaways, share your immediate actions, and meet other high performing peers.

Dedicated peer networking

You will get a 60 minute prework video recording from Ethan &amp; Sue plus another 60 minutes of prework articles and actions.

Bonus — Prework Video Recording, Articles, and Actions (120 minutes of content)

All live sessions will be video recorded and made available to watch/rewatch at your own pace via the Maven Student Portal. Thus, if you cannot attend the full time or need to drop off at any point, you can catch up and watch the video recording.

Important — Video Recordings will be Available

Course schedule

Directors, Sr. Directors, &amp; VPs from all disciplines who have the ambition and confidence to crack the C-suite.

Managing large groups and multiple organizations. Seeking top roles Amazon and Google L10, Microsoft 70/80, Meta D2+.

Startup Founders and anyone in CXO roles wanting to maximize their leadership impact with the right skills.

Who is this course for

What you’ll get out of this course

Learn how to stand out strategically so you can influence the direction of your company.

How to stand out and influence

Scale up and coach your team and make them great in small bits of time.

How to scale up and develop talent effectively

Upskill your communication style and messages to inspire your organization.

How to demonstrate Executive Presence

Content is developed by Ethan's experience as an Amazon Vice President with input from Ethan &amp; Sue's network of executives, coaches, VCs, army officers, and startup founders. You will get specific examples from Sue’s coaching clients.

Optimized actionable advice for Directors & VPs who want to get a higher executive role, internally or externally

Hear Ethan's break through experience first hand and learn from the specific actions Ethan took with his direct reports to help them break through to the C-suite.

Learn from Ethan's personal stories (not theory)

Hear how Sue helped executive clients succeed and how she demonstrates executive presence leading her Mariposa team.

Learn from Sue’s real examples (not theory)

Ethan and Sue built cases based on real-work examples. Example:&nbsp;“How to you shift your knowledge-base toward what your CEO values most?”&nbsp;

High emphasis on case studies

- Illuminate your executive presence with “Pick your moments, NOT your battles.”- Optimize your coaching with your directs with “Stop solving all your leaders’ problems.”&nbsp;

Dive deep group discussions

Network and cultivate peer relationships with other high-performing leaders.

A powerful network

Learn actionable skills for top performance in VP, SVP, & CXO roles: Strategic Influence, Scale Culture, Develop Talent, Executive Presence.

Ethan Evans

Amazon Vice President, retired after 15+ years; 70+ patents; led global teams of 800+; Executive Coach currently

Sue Bethanis, Ed.D.

Executive Coach & CEO/Founder, Mariposa Leadership; has coached 400+ tech executives + has led the Mariposa team for 27+ years

Cracking the C-suite Cohort 2

Cohort 3

TL;DR 📌 ▶️ CHECK THE VIDEO BELOW FOR AN OVERVIEW OF THE PROGRAM (SCROLL DOWN). 👉 THIS IS A HANDS-ON PROGRAM TO DRIVE MORE CALLS (MARKETING WEBSITE) &amp; SEAL DEALS (SALES DECK). WE WILL SELECT YOUR BEST MARKET OPPORTUNITY (POSITIONING). THEN, WE'LL CRAFT YOUR WEBSITE MESSAGES, A NO-BRAINER PRODUCT/SERVICE OFFER, AND A SALES PITCH. 🔥🔥 I ACCEPT ONLY 15 ENROLLMENTS. THIS IS TO ENSURE THE QUALITY OF MY SUPPORT. SECURE YOUR SPOT ASAP. 👉👉👉THINK OF THIS PROGRAM AS HIRING A fCMO/CRO OR AGENCY TO CREATE OR OPTIMIZE YOUR SALES GENERATION PROCESS. YOU WILL IMPROVE OR CREATE FROM SCRATCH YOUR POSITIONING, WEBSITE, OFFER, AND SALES DECK. IT WILL BE AT A FRACTION OF THE COST VERSUS AN AGENCY/CONSULTANT, ON YOUR TERMS, AND IN 4 WEEKS OF TURNOVER. ALL WITH MY LIVE GUIDANCE AND SUPPORT. ✅ 12 HOURS OF LIVE HANDS-ON SESSIONS + 8 TEMPLATES:WEEK 1:➡️ Positioning-Audit Lab: Identify 1-5 Top Growth Positioning Possibilities➡️ Positioning Decision-Making: Score &amp; Select The #1 Positioning Opportunity WEEK 2:➡️ Website Messaging Lab: Craft Your Key Messaging Canvas➡️ Offering &amp; Value Proposition Lab: Design a no-brainer product/service offer WEEK 3:➡️ Sales Pitch Lab: Build your sales deck &amp; discovery questions for sales calls➡️ Marketing Website Lab: Craft Your Website Wireframe WEEK 4 &amp; POST-COURSE:➡️ Roast Day: Get radical candid feedback on your sales deck &amp; website.➡️ [OPTIONAL] Build lab: Publish your sales-ready website with Leadpages or Carrd no-code tools. 🔥 BONUSES:➡️ 1h x 1:1 GTM / Growth Consulting call to finalize your work and discuss your best GTM next steps ($500 that you get included in the program).➡️ My 8 GPT AI-Assistants&nbsp;to accelerate very step.➡️ 20+ video tutorials on AI tools for all this activities.➡️ $1,200 discount for 6 months to get my monthly support / coaching (from $500 / mo to $300/mo). ---- In every B2B business I've worked for, I've increased sales WIN rates by 50%, at least -- while reducing expenses. All by following the behavioral science of how people buy B2B: most of your prospects will be more concerned about assessing the risks of buying from you to save their backs rather than benefiting from your service/product. Once you're aware of that untold truth, getting more market traction follows my mantra: "Market for problem-solving champions, sell for fearful decision-makers, deploy for the lazy users". That's all you have to do and all we'll do in 4-weeks, hands-on, together: 1️⃣ "Market for problem-solving champions" 👉 Marketing Website / Landing. 2️⃣ "Sell for fearful decision-makers" 👉 Story + Sales deck. 3️⃣ "Deploy for the lazy users" 👉 Offer / Packaging. This summarizes my step-by-step playbook, built with the learnings of +1,000 customer talks across 16+ years in B2B software / services. In 4-weeks, you'll optimize or craft from scratch the top traction killers I've observed:✅ Your 24/7 SDR: your website.✅ Your client's trusted ally: your sales deck.✅ Your best sales closer: your offer + proposal. Think about it: Just by becoming 10% best at each step, the compound effect gets you 33% more deals. We'll get this done by understanding what's in your B2B buyer's mind at each step of their buying journey. So we can build an unforgettable positioning that gets into their minds 🧠 CHECK THE SYLLABUS + VIDEO BELOW FOR THE STEP-BY-STEP WORKSHOPS AND PROCESS

The 2 musts to gain traction are website messaging & sales deck. Get it done

<ul><li>How to discover market opportunities</li><li>How to interview your market and potential buyers: Who to talk to, what to ask, and what to learn.</li><li>How to anticipate your buyer's motivations with Technology Adoption Lifecycle</li><li>How to think about product/market fit</li><li>How to anticipate product/market fit implications</li><li>How to decide your PMF strategy</li></ul>

Bootcamp Syllabus

Enrollments Close

#01 Discover Your Product/Market Fit Opportunities

#02 Prioritize product/market fit opportunities

Get live feedback on your work from instructors and peers.

Q&A // Office Hours

#03 Design your unique positioning strategy

#04 Optimize your messaging and story

Thanksgiving week - NO CLASS

#05 Find and select your distribution channels

#06 Design your validation, technology introduction, or launch sequence

Bootcamp Schedule

You are founder in an early stage B2B startup willing to avoid confusion with your messaging, get more prospects interested and close more.

You are a small business owner or solopreneur willing to optimize your revenue growth engine

You're a professional in charge of launching a new B2B high-ticket software or service

This is for you if your product/service is ready to become unforgettable and...

After this hands-on program, you'll get

Ready to convert visitors into calls or MQLs. We'll select the best website goal for your type of product/service. So you just have to move it into production or join our optional class to build your website.

Website wireframe with your new positioning messages

We’ll craft a sales-optimized story by focusing on one key choice: What’s the heart of your story?<ul><li>The problem you solve</li><li>A market challenge</li><li>Your product</li><li>Your view of the industry &amp; market insight</li></ul> We'll think about what gets your audience to agree with you, so they feel safe.

Sales pitch deck that reflects your positioning & storytelling

Winning it's all about reducing the risk perception in the mind of the customer. Do you have the lowest risk offer available in the market? We'll design the lowest-risk offer possible. This may require repackaging your product.

No-brainer offer / packaging + value proposition, ready for real-market testing

Clarity of markets & positioning priorities to gain traction faster

Strategize who to target (category, use cases), how (key messages&nbsp;offer, value prop),&nbsp;and&nbsp;why (differentiators,&nbsp;strengths). We'll use my market-selection canvas to score and pick the best positioning opportunities for growth.

Target Market-Selection (positioning) Canvas Complete

We'll create your differentiated messaging canvas, including:<ul><li>Problem Statement</li><li>Top competitors</li><li>Value Proposition(s)</li><li>Differentiators — Why you?</li><li>Sense of urgency — Why now?</li><li>Credibility statements — Why should I trust you?</li><li>Positioning Statement</li></ul>

Messaging Canvas Complete

This is if you join the OPTIONAL build day.

A sales-ready website with no-code tools (Leadpages, Notion, Squarespace)

You'll get all the AI assistants I use for my clients:<ul><li>Positioning Strategy Brainstorming</li><li>Market Selection Assistant</li><li>Messaging Canvas Assistant</li><li>Offer creator</li><li>Sales Discovery Questions Generator</li><li>Sales Pitch Assistant</li></ul> AI BONUS CONTENT: 30 video tutorials on AI tools for all this.

BONUS: My CUSTOM AI-Assistants to accelerate each step

We'll work together 1:1 for 1h in a zoom call after the program to:<ul><li>Refine your work</li><li>Discover blind spots in your website, pitch or strategy.</li><li>Build your roadmap of next GTM steps.</li><li>Make the best decisions to move forward.</li></ul>

BONUS: 1h 1:1 go-to-market / Growth PowerHour Consulting Call ($500 value)

When you join, you'll get a discount of $200 / month for my coaching &amp; support that includes:✅ Access to all the videos &amp; live sessions.✅&nbsp;1 x bi-weekly&nbsp;group AMA growth strategy call (4 / month).✅&nbsp;Extra loom video tutorials.✅&nbsp;My direct support&nbsp;through a&nbsp;WhatsApp&nbsp;group

BONUS: POST-COURSE SALES COACHING / SUPPORT DISCOUNT

Position your B2B product to become unforgettable. Translate it into website messages that generate calls and a sales pitch that seals deals

Jose Bermejo

x3 Founder, MBA, fCRO/CMO, Business Coach, Author, 16y+ leading B2B GTM teams

Cohort 5

Cohort 6

- Transitioning to a New Leadership Role: Sometimes, moving from being a senior manager to a strategic leader can feel like stepping into uncharted territory. This course shows you how to make that transition smoothly and effectively. - Thinking Big Picture: Strategic leaders need to think beyond the day-to-day tasks and see the bigger picture. If you've struggled with this, if you've heard someone say to you: "You need to be more strategic." This masterclass shows you have to be and act strategically! - Setting a Compelling Direction: Crafting an inspiring vision for your team and setting clear goals can be tough. In this course, we'll show you how to create a vision that excites your team and break down those goals into achievable steps. - Mastering Communication: Effective communication is essential, but dealing with tough conversations or getting your message across can be tricky. We'll help you build strong communication skills and handle difficult discussions with confidence. I will share with you the best tips I share with Uber, Cisco, HPE leaders I coach! - Leading Change and Innovation: Leading change and fostering innovation within your organization can be challenging. Our course will equip you with strategies to successfully drive change and create an innovative culture. - Delegation Made Easy: Delegating tasks while maintaining control can be a puzzle. We'll unravel that mystery by teaching you how to identify tasks to delegate, delegate effectively, and empower your team. By addressing these everyday leadership challenges, this masterclass will make your journey from senior manager to strategic leader more manageable and rewarding.

Overcome Strategic Leadership Challenges

<ul><li>Overcome Strategic Leadership Challenges</li><li>Gain clarity on the journey from senior management to strategic leadership.</li><li>Develop self-awareness of your leadership strengths and areas for growth.&nbsp;</li></ul> In this session, we will explore the differences between management and strategic leadership.

Introduction to Strategic Leadership

<ul><li>Develop the ability to think strategically and analyze complex situations.</li><li>&nbsp;Apply strategic thinking skills to practical leadership challenges.</li></ul> In this session, we will explore strategic thinking and its significance and apply techniques for strategic analysis.

Developing a Strategic Mindset

<ul><li>Craft a compelling leadership vision and goals that inspire your team.</li><li>Enhance your ability to align your team with your strategic direction.</li></ul>&nbsp;In this session, we will look at the importance of a clear vision in leadership and develop your leadership vision

Crafting a Compelling Vision

<ul><li>Improve your communication skills for leadership success.</li><li>Gain confidence in addressing challenging situations with your team.</li></ul> In this session, we will explore effective communication strategies for leaders and learn the exponential value moments framework

Effective Communication for Leaders

<ul><li>Become a more effective change agent and innovation catalyst.</li><li>Learn to navigate and lead your organization through periods of change.</li></ul> In this session, we will explore change management strategies and their application and how to fostering a culture of innovation.

Leading Change and Innovation

<ul><li>Strengthen your delegation skills to free up time for strategic thinking.</li><li>Develop a more empowered and capable team.</li></ul> In this session, we will explore how you manage your time, energy, resources and understand the role of delegation in leadership. and how to do it strategically!

Strategic Delegation for Effective Leadership

<ul><li>Enhance your ability to lead and nurture high-performing teams.</li><li>Resolve team challenges effectively to achieve strategic goals.</li></ul> In this session, we will look at the impact of a leader on team dynamics and how to motivating teams and handling conflicts strategically.

Building High-Performance Teams

<ul><li>Gain real-world insights and perspectives from an accomplished leader.</li><li>Apply the lessons learned to your own leadership journey.</li></ul> In this interactive session, we will hear from a successful strategic leader how he/she made the transition to a more strategic leader vs. just operational and we will have an open discussion and Q&amp;A

Strategic Leadership in Action

In this 1/1 session, you will have an opportunity to work with me on your leadership vision and plan, how to activate new learned mindsets and behaviors 'strategically'.

Personalized 1/1 Coaching Session

In this session, you will have an opportunity to explore the value of deeper strategic relationships at work, the value of sponsors vs. mentors vs. an advisory board and how to sustain your strategic leadership brand. Again the best part is how you can adapt learnings I gathered from working and coaching leaders at Fortune 500 companies.

Personalized 1/1 Coaching Session: Relationship Capital

8 sessions are cohort Zoom sessions 90 minutes each to allow you to learn with other leaders, build connections and insights. You'll also have pre- and post session action learning assignments!

Tuesdays

This will be the investment of time you make in action learning and other application opportunities at work.

Weekly projects

Managers who want to learn strategic leadership and how it is different from managing the day-to-day business

Senior Managers who want to understand how to get ready for their next career move and how to lead strategically now!

High potential individual contributors who want to learn strategic leadership skills

Learn the 7 Top Skills of highly effective strategic leaders and how you can use them to anchor your strategic leadership development plan

The 7 Top Skills of Highly Effective Strategic Leaders

You'll meet leaders from several organizations who share the strategic leadership learning journey. You will learn through real life examples and challenges you or your program peers are facing, share insights and develop strategic leadership skills together.

Professional Peer Group and Network

Acquire the skills to think strategically, make informed decisions, and lead with a long-term vision!

Strategic Leadership Skills

Enhance your ability to communicate persuasively, handle tough conversations, and build stronger relationships.

Strategic Communications

Craft a compelling vision and set SMART goals that inspire your team and drive results

Clear Vision and Goals

Learn to lead organizational change and foster innovation, positioning yourself as a change agent!

Change Leadership

Master the art of delegation to free up your time for strategic thinking and develop an empowered team.Look at how to use the strategic leader planner to get ahead of the game and set yourself and your team up for success!

Strategic Delegation

Beat the 'not strategic enough' label. Our masterclass shows you how!

Strategic Leader Masterclass-Jan25

Ash Seddeek

Masterclass Facilitator and Strategic Leadership Communications Coach and Advisor

Strategic Leader Masterclass - 2

Q125

The reality facing every senior product leader: shipping features isn't enough anymore. Your roadmap is packed, your team is executing, you've implemented AI enablement but revenue growth is stalling. The gap between building products and driving business is widening. I've seen this pattern repeat across fintech, healthcare, real estate, 4 marketplaces, social, mobile, web3 and AI. The result is that you end up building features that launch but are not enough or your sales/marketing teams don’t know how to position and sell, and your career gets stuck. Instead of business results there is finger pointing and stress. The most successful product leaders solve customer problems and move the business differently. After scaling products to $285M at Braintrust, owning 0-30% of IPO revenue at Nextdoor, and building risk reporting platforms at Blackrock (that 3 teams before failed at), I've developed a system to help senior product leaders: -Transform product roadmaps into revenue engines-Build GTM strategies that drive sales-Create alignment between product, sales, marketing, finance and exec-Turn technical capabilities into market advantages-Design market adoption accelerants-Get noticed by execs and advance their careers How You'll LearnPM to G(T)M strategies is a live, hands on intensive where you'll learn to combine product execution with business strategy. Learn proven GTM frameworks through real case studies. Immediately apply the learnings to your work in boutique peer cohorts which combine group coaching with the power of collective learning and ongoing community. Through my courses and coaching, I've helped product leaders make this shift, and advance the business. Let me show you how to THRIVE in the gap between shipping and impact and unlock your career growth. Each of the four hands on sessions combines frameworks, real world business cases, templates, AMA and AI enablement to help coach you today and build a system for growth going forward.

Make quality business decisions and elevate your career.


Master GTM fundamentals through hands-on exercises building positioning matrices and sales playbooks that win deals. Apply frameworks directly to your product through peer workshopping and structured feedback sessions that refine your GTM strategy.

GTM Fundamentals - Positioning & Sales Enablement


Master Financial Leverage by turning product data into compelling business cases that secure resources and drive investment. Practice building revenue models with peer groups to develop the financial storytelling that executives trust.

Master Financial Leverage


Command Executive Presence by transforming complex product strategies into compelling narratives that move leaders to action. Create GTM presentations and stakeholder alignment plans with real-time feedback on executive communication style and strategic storytelling.

Executive Presence


Build your Growth Execution Engine by integrating GTM strategy, financial modeling, and executive influence into a comprehensive launch plan. Apply all modules' learnings through hands-on growth experiments and receive strategic feedback on your implementation roadmap.

Growth Execution Engine


Tuesdays & Thursdays

2 hours of lecture, optional AMA and course work.

April 15, 17, 22, 24


2 projects each week to apply course learnings to your immediate work.

Growth-Stage PM You're trusted to ship features and lead projects, but you're hitting a ceiling in your career growth.

New Product Leader Your first management role is exciting, but no one taught you how to speak business and influence executives.

Product Director driving growth in mature markets: Transform your established product lines into new revenue streams.

You'll master proven frameworks to transform features into market opportunities and revenue. By the end of this module, you'll have a GTM strategy for your product, critiqued by peers and refined through my experience scaling and positioning products.

GTM Strategy Design


You’ll learn to build compelling business cases and revenue models that get executive buy-in through real case studies and frameworks. Then you'll create a financial strategy and experiments for your product, with feedback from leaders who've faced similar challenges.

Speak the Language of Finance

Develop skills to align executives, R&amp;D and GTM teams around a unified GTM vision. You'll build and present an executive GTM plan, practice board-level Q&amp;A with me, your peers and build your AI Board negotiation coach.

Master launching products that drive immediate revenue impact through applicable templates and real-world case studies. Your final project combines your learnings into a complete launch framework, incorporating peer insights and my direct feedback.

Master the GTM and business skills that transform good PMs into great business leaders that drive growth and command the room.


Lightning Lessons

How to Become a CMO: Career Masterclass for Marketers