tunomatic

How To Segment Your Data To Acquire More Customers

Acorns 

NerdWallet

Betterment

DISH

Blue Apron

Anthony Scarpaci

Growth Advisor (former VP, Growth at Acorns)

We'll walk through where aggregate data can hide both opportunities and risks within your current growth efforts.

Why  "blended" metrics can be so dangerous

Learn the most valuable ways to cohort your customers & uncover those the "aha" moments you've been searching for.

How to properly segment your customer data for growth

How to apply this deaveraging framework through the entire customer lifecycle to optimize your return on investment.

Distinguishing between local maxima &  global maximum

Are you stuck trying to move top-level KPIs - but can’t seem to make a lasting impact on the business?&nbsp; Are you trying to find examples of other companies trying similar initiatives - but can’t find proof points or pick the right growth lever to address the business opportunity?&nbsp; Do your current OKRs or goals feel esoteric and bespoke to the product or technology organization – but aren’t understood well by your business stakeholders?&nbsp; Is your team pushing you to move faster and launch – but you’re not confident on the launches having any actual impact?&nbsp; Is your team launching features that executives don’t approve of too late in the cycle – but you don’t know how to change that?&nbsp; Have you been working on it for a while—but still don’t have an actionable plan? Then this course was made for you—and now's the best time to break the patterns and drive revenue for your team and directly contribute to top-line growth. Join product managers from Uber, Google, Meta, Twilio, Tinder, Expedia and more that have taken the course and seen immediate impact in their career.&nbsp; We come across so many Product Managers every day who try hard to make a direct impact on revenue. But they stumble along the way, costing them a ton of time and opportunities.&nbsp; Don’t get us wrong. They are extremely talented. But they lack the guidance, frameworks, and tactics that could have saved them years and made their teams millions of dollars more.&nbsp; Meanwhile, the PMs with the right revenue growth tools, case studies, and frameworks fly right by them. They don’t stay stuck and just “pray” something changes. Just like them, if you had the right tools, case studies, and frameworks in your arsenal a year ago, you would have: ✅ Unlocked the growth levers in your product using real-world case studies as examples.✅ Confidently driven tangible, lasting, and repeatable impact quarter after quarter.&nbsp;✅ Gotten promoted as a result of your direct contribution to company revenues.&nbsp;✅ Built and gotten executive approval for a quarterly roadmap that significantly impacts your business revenue KPIs.✅ Figured out your revenue equation, through the inputs, the outputs, and the interaction of these variables. When you join, you will get access to:🎚️ 8 Growth Levers · 🚀 200+ Experiment Database · 🤖 AI Growth Copilot🎯 Litmus Framework · 🗞️ Newsletter · 📅 Personalized Guidance Each course will include: ↳ Direct access to Gaurav and Kunal ↳ 5.5 hours of live lessons and group feedback over 3 weeks↳ 2 hours of prep-work or assignments↳ 2 hour-long optional office hours↳ Personalized Loom Feedback based on Take-Home Submissions You should not join if:🛑 You are not interested in making roadmap or growth strategy changes in the next quarter🛑 You are not willing to commit at least 7 hours over the 3-week period🛑 You are unable to attend the 3 required live sessions

Your days of feeling stuck trying to move the business ends today. 

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Tuesdays & Thursdays

Weekly projects

Course schedule

B2B and Marketplace Product Managers that want to crush their business outcomes

Product Managers who want to learn proven strategies to meet their revenue targets

Mid-Career Product Managers who want to learn better ways to build confidence and gain executive buy-in for a Growth Roadmap

Who is this course for

What you’ll get out of this course

💰 Identify your revenue equation to fully understand all the inputs that drive your business, the outputs you want to prioritize, and how these variables interact.

Deeper understanding of your product and its revenue equation

🤿 Deep dive into 20+ case studies of successful growth experiments to help you identify pitfalls and successes.📋 Get a standardized Litmus template to help you evaluate each product idea.🎚️ Learn 8 Growth Levers that can be applied to your own product.

Evaluate real case studies in live lessons

🤖 The Insider Growth Copilot will help you ideate and iterate using proven experiments from our database.🔁 Receive instant feedback from the Copilot, with your instructors always reviewing.

Use our AI Growth Copilot to evaluate your growth ideas

🎯 Learn the Litmus Framework to adjust your roadmap for making the best bets you can.☑️ Apply key strategies to get buy-in from key stakeholders.&nbsp;

Create a roadmap primed for executive buy-In

🚀 Get access to an exclusive database of 200+ experiments. 🧠 This invaluable resource provides you with a wealth of tested strategies and insights that you can immediately apply to your job.

Gain access to a proven experiment database

💡 Customized guidance and ideas to help you develop your roadmaps.📆 1:1 reviews for your Litmus Roadmap.

Personalized Guidance

Learn and apply 8 growth levers using a proven roadmap framework to boost your product's revenue next quarter with our growth copilot. 

Kunal Thadani

Head of Revenue Product @ Houzz

Gaurav Hardikar

VP Product @ HomeLight


Cohort 3

Cohort 4

As a product manager, your success depends highly on your quality of decision-making, strength of execution, and ability to influence your team and stakeholders at your company. Analytics is a key part of the puzzle, and the best product managers consistently&nbsp;leverage their own analytics skills&nbsp;to drive greater impact within their organizations. In this 3-week course, I will teach you the core analytics tools and skills you need to build better products, make better decisions, and communicate your ideas using data. WHAT YOU CAN EXPECT This is a tactical and applied course aimed at giving you skills you can apply immediately in your job. You will be getting your hands dirty! By the end of the course, you will have learned enough skills to be dangerous, and you'll be well on your way to being self-sufficient in driving analytics for your product. There are 3 core modules that cover different ways product managers interact with data in their day-to-day work: 1. Product metrics: defining metrics, metrics trees, and designing event schemas.2. Product data analysis: experimentation, customer segmentation, cohort analysis, funnel analysis, and other common analysis patterns.3. Influencing with data: distilling insights, building dashboards, and creating compelling presentations. Each module contains: * 30-45 minutes of recorded lecture that you can watch on your own schedule.* Pre-reading and supplemental material to help you learn and go deeper.* 3 hours of live session dedicated to covering examples and live workshops.* HW assignment that reinforces the material helps you practice the skills you learn at home.* 1 hour optional AMA / office hours each week where I answer questions and provide HW feedback. WHO WILL BENEFIT MOST FROM THIS COURSE * Product managers and engineers who want to up-level their analytics skills and become self-sufficient, especially those who don't come from a quantitative background.* Product managers and engineers who recently switched to a new role/product that is significantly more data-driven.* Product managers and engineers who don't have analytics partners and need to become more self-sufficient.* Product and business leaders who want to dive into the details and engage with their teams on analysis, metrics, and decision-making on a more tactical level. WHO THIS IS NOT FOR * This is not for you if you're not interested in doing projects. This is very much an applied course.* This is not for you if you work at a company that's pre-PMF or where data doesn't play a big part in product development (e.g. non-software). Much of what we discuss won't be applicable to you.* This is not for you if you're an experienced data scientist or analyst. Most of the material will be familiar to you.

Learn analytics skills that make you dangerous

Live course instruction over 2 weekends. Each 3 hour session corresponds to a module.

Saturdays and Sundays

We will have 4 take-home mini-projects that give you an opportunity to apply the learnings and frameworks from the modules.

Hands-on projects

Each week I will host office hours to answer questions and topics from the course.

Office hours (optional)

Product managers and engineers looking to become self-sufficient in analytics in order to make better decisions and build better products.

Non-technical founders looking to build a data-driven product culture at their companies and want to develop the skills to lead by example.

Business leaders looking to engage at a deeper level with product managers and technical teams on roadmaps, decision, metrics, and goals.

Define the core metrics for your product and which events to track. Connect metrics to business goals to measure your team's impact.

Identify the right metrics for your product

Learn and apply common product analytics patterns such as customer segmentation, analyzing A/B test results, user behavior analysis, cohort analysis, and more.

Perform common product analytics tasks

Distill insights from data and translate them into compelling business cases. Create compelling presentations and dashboards that drive action.

Influence stakeholders and execs with data

Grow your analytics skills to build better products. Define metrics, do analysis, distill insights, and make data-driven decisions.

George Xing

Product lead at Stripe. Former head of analytics at Lyft and startup founder.

Cohort 1

Cohort 2

Introducing a revolutionary approach to market understanding: Stop trying to validate what you want to sell. Learn to truly listen to what the market wants you to build. Imagine having direct access to the unfiltered thoughts, desires, and needs of billions of potential customers. Not through traditional market research or focus groups, but through what I call the Billion-Person Focus Group - a revolutionary AI-powered approach to understanding what people really want. Why This Course Is DifferentMost market research courses teach you how to validate your ideas. This course teaches you something far more powerful: how to let the market guide your decisions before you even build. Using my Oracle and Architect framework, you'll learn to:→ Move beyond traditional "validation" to achieve true Product-Market Flow→ Build AI thought partners that give you deep market insights 24/7→ Tap into the authentic voice of your market at scale→ Understand not just what people do, but why they do it What Makes This Approach Unique:→ Goes beyond surface-level data to uncover emotional and cultural drivers→ Teaches you to build your own AI thought partners, not just use tools→ Focuses on deep listening rather than validation→ Combines human-centered research with cutting-edge AI technology Real Results From My Methodology:→ Helped companies pivot features to drive 40% surge in user adoption→ Reduced churn rates by 30% through deeper customer understanding→ Increased revenue by 20% by identifying hidden market opportunities→ Secured 25% market share in new markets within 6 months→ Saved millions in wasted resources and customer acquisition costs The secret?→ Stop building what you think people want and telling them what to buy.→ Instead, start listening to what the market actually needs and is telling you what to sell. If you are ready transform your vision into market-validated success then please join us. .

Ready to stop guessing and start knowing what your market truly wants?

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Visionary EntrepreneursBuild with confidence, not guesswork. Use AI-powered deep listening to create products your market actually wants.

Marketers &amp; Growth LeadersSpot hidden opportunities and create campaigns that resonate by understanding what truly drives your audience.

Consultants &amp; Agencies Transform client outcomes using AI-powered market intelligence. Make decisions backed by deep insights.

Solopreneurs &amp; Side-Hustlers Launch products that connect by truly understanding your niche. Stop guessing, start knowing your market.

Product &amp; Innovation Leaders Create products people love by understanding their deeper needs. Turn market insights into winning features.

This Course Is Perfect For:

What This Course Will Help You Do

Learn to use AI to test and refine your ideas before heavy investment, drastically reducing the risk of launching products that don't resonate with your audience. Say goodbye to guesswork and hello to data-driven clarity and certainty.

Validate Ideas with Confidence and Eliminate Guesswork

Dive deep into the vast world of online data to extract meaningful insights others miss. Master the Billion-Person Focus Group™ technique to spot emerging trends, underserved segments and understand authentic, real-time consumer preferences before your competitors do.

Uncover Hidden Market Opportunities

Go beyond surface-level demographics to understand the deep motivations driving customer decisions. Create offerings that truly resonate with your target audience, fostering loyalty and driving sustainable growth. Build what your market craves, before they even know they want it.

Craft Products and Campaigns People Love

Gain deep insights into customer preferences to optimize your offerings and marketing strategies for maximum impact and resonance.

Optimise Existing Products and Campaigns

Use the power of AI to develop data-driven strategies for pricing, distribution, and marketing. Optimize your success while minimizing customer acquisition costs. Create messaging that deeply connects with your audience, setting your brand apart in even the most crowded markets.

Develop Winning Go-to-Market Strategies

Learn to monitor and interpret market shifts as they happen. Quickly adjust your strategies to seize emerging opportunities and maintain continuous product-market fit in dynamic environments. Stay ahead of the curve and never be caught off-guard by market changes again.

Pivot Your Strategies Proactively - Not Reactively

Save money, avoid costly missteps and accelerate your path to product-market fit. Optimize your resource allocation for maximum impact. Transform from a market follower into a visionary leader, armed with AI-powered foresight and data-driven confidence.

Minimise Risk, Maximise Success
 

Build AI-powered virtual personas or focus groups to test product concepts, predict market reactions, refine messaging or uncover unmet needs before launch. Build and deploy your own AI research agents to gather insights 24/7, transforming how you understand your market.

Create AI-Powered Virtual Personas and Market Validation Companions

Gain exclusive access to AI prompts, codebases, templates and frameworks that will revolutionize your approach to market research. Learn to craft laser-focused AI prompts that unlock hidden insights and validate your assumptions with unprecedented speed and accuracy.

Build Your DIY AI-Powered Market Research Toolkit
 

Connect, collaborate, and learn alongside visionary professionals. Get personalized support and expert guidance to tackle your unique challenges.

Join a Community of Market Innovators

Unlock the power of AI and the Billion-Person Focus Group™ to decode what your market really wants in ways traditional research can't.

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Abi Awomosu

Data and AI Whisperer.  Advisor to Founders and Fortune 500 Execs for 20+ Years

“Thats not what I wanted”“But thats what you asked for!” If this sounds familiar, then chances are you or your team may be struggling with some or all of the following: 🚩 Your stakeholders and your data team seem to be speaking VERY different languages.&nbsp; 🚩 Gathering data requirements takes too long.&nbsp; 🚩 The process of gathering data requirements is not fun for you or your stakeholders.&nbsp; 🚩 Your stakeholders needs and your data requirements are full of ambiguity (no matter how hard you try).&nbsp; 🚩 Your data team cannot work out what to build from the data requirements you capture. 🚩 Your data requirements are full of the what, but not the why.&nbsp; 🚩 You capture screeds of detailed data requirements that are never used.&nbsp; What if I told you, that in 1 x 5-hour masterclass, we'd be able to help you transform the way you operate, so that you: ✨ Become the data universal translator 🖖🏽 in your organisation, consistently applying a shared language that everyone understands, regardless of their role or technical fluency. ✨ Capture stakeholder needs and data requirements clearly, concisely and in a way that garners instant stakeholder feedback through awesome templates. ✨ Empower data teams with everything that they need to build; without drowning them in detail that that distracts them into oblivion. ✨ Create trust within your stakeholders as someone who can capture data requirements that enable critical business decisions. People know that you're excellent at identifying what's important and being able to figure out what is just noise. In this masterclass you'll learn learn how to solve these problems by using the Information Product Canvas pattern to gather data requirements in 30 minutes or less, using a shared language. Enrol now and get ready to make some magic. ✨ ___________________________________

How many times have you heard this.... 

There is no prework, just turn up at the right time virtually in person and we can start the journey into learning new ways of working.

Prework

We start with an overview of an example completed Information Product Canvas to explain the what, why and how. You then break out into groups and complete the first areas in the canvas, based on the case study. We regroup for Q&amp;A to answer any questions you may have.

Session 1  (90 minutes)

We continue on from Session 1, breaking out into our groups, completing a Canvas area, then Q&amp;A until you have successfully completed the Information Product Canvas. We all yell Whoot! We finish the session with an overall Q&amp;A to answer any outstanding questions you may have.

Session 2  (90 minutes)

Business Analysts who are gathering data requirements on behalf of their data teams

Data Product Managerswho need to define and prioritise the data work coming up

Data Analysts who want to agree upfront the outcome of the work they are about to do for their stakeholder

Data Engineers who are sick of getting data requirements they can’t build from

Data Leaders who want to try the pattern themselves before recommending it to their data teams

Agile Coaches who want to add a new pattern to their coaching toolkit

Designed for people in the data domain

What you’ll learn from this course

Which your&nbsp;data team&nbsp;can&nbsp;deliver&nbsp;in&nbsp;days&nbsp;or weeks.

The literal blueprint for capturing data requirements from your stakeholders in 30 minutes

No more trying to convert “I want to understand the total value of orders last year” into “Dim Order, Dim Time, Daily Order Value Fact” in your head or writing two different requirements docs.

Learn to talk a shared data requirements language that both your stakeholders and your data teams can understand

Learn how to fill out the Information Product Canvas&nbsp;in front&nbsp;of your&nbsp;stakeholders, so they can&nbsp;validate&nbsp;their&nbsp;requirements&nbsp;as you capture them. You'll never need to send a document that sits in their inbox and only gets reviewed at the last minute (or not at all) ever again.

Visually collaborate with your stakeholders, validating their requirements as you capture them

Create data requirements&nbsp;stakeholders&nbsp;can&nbsp;understand&nbsp;at a&nbsp;glance&nbsp;and use to&nbsp;compare&nbsp;the different&nbsp;investment&nbsp;options, before they&nbsp;prioritise&nbsp;them. Stronger, transparent evaluation criteria = data-based prioritisation decisions.

Help prioritise what's important - in a way that stakeholders can understand and evaluate at a glance 

Learn how to elicit and capture the&nbsp;actions&nbsp;and&nbsp;outcomes&nbsp;the&nbsp;stakeholders&nbsp;want to&nbsp;achieve&nbsp;with the data they are requesting. Move from being a data "order taker" to becoming a trusted analyst, data product owner or data leader who can help achieve meaningful business outcomes.

Capture both the what and the why

Don’t continue to be the bottleneck in the process, or continuously working months in advance of your team so you aren’t. Working together to solve problems is so much more fun!

Learn a pattern you can teach the rest of your data team, so they can do the data work with you.
 

Learn a&nbsp;great way&nbsp;to gather data requirements by&nbsp;defining&nbsp;them in&nbsp;small chunks, then&nbsp;delivering&nbsp;the&nbsp;Information&nbsp;Products to your&nbsp;consumers&nbsp;as you go. Rinse and repeat!﻿No more putting in the hard effort upfront and never getting to see the results.

Feel the rush of delivering value often and early

Stop boiling the ocean, capture requirements in a repeatable way, so your stakeholders love and data teams can build from

Lightning Lessons

How To Segment Your Data To Acquire More Customers