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Choosing the Right JTBD Framework for Growth, Product, and Experience
JOHN GUSIFF
John Gusiff is the Managing Partner for Customer Centric Solutions LLC.
107 students
Go deeper with a course
Choosing the Right JTBD Framework for Growth, Product, and Experience
JOHN GUSIFF
John Gusiff is the Managing Partner for Customer Centric Solutions LLC.
What you'll learn
How to choose the right market to win — now
Define a market as Job Performer + JTBD and focus on the group with the strongest struggling moment and urgent need.
How to position your product for “language-market-fit”
Describe your product the way buyers describe their progress, so messaging lands and motivates switching.
How to prioritize your roadmap around value moments
Spot underserved outcomes and remove friction so more trials convert into activation → retention → expansion.
How to enable champions to sell internally
Map the progress each buying-committee role is hiring you to make and equip champions to win organizational buy-in.
How to unlock product adoption + “behavioral-market-fit”
Expose and eliminate the anxieties, habits, and environmental friction that stall deals and onboarding — even when your
Why this topic matters
Early-stage SaaS teams rarely fail because the tech is bad — they fail because buyers don’t feel enough progress to justify switching. JTBD helps you target the segment ready to move now and align product, GTM, and CS around the progress customers actually care about.
You'll learn from
John Gusiff
Founder, Customer Centric LLC
John is a Make It Toolkit–certified behavioral design strategist specializing in JTBD, GTM strategy, brand positioning, and experience design. He helps companies translate behavioral insights into systems that drive customer progress, advocacy, and loyalty.
Consulted at
