Kyle Poyar

Become a Full-Stack Growth Leader

Co-founder of Tremont & Growth Unhinged

Sandy Diao

Head of Growth @ Limitless, Descript

Bruno Estrella

Head of Growth @ Clay

Rob Litterst

Founder, PricingSaaS | Head of Growth @ Hubspot Media

Learn which growth tactics are working in 2025 and how to implement them effectively

Growth channels to bet on in 2025

Discover why traditional tactics like freemium and editorial SEO need to evolve and how to adapt

Adapt outdated growth strategies

Learn practical ways to leverage AI for growth, from marketing funnels to customer support

Build your AI growth stack

Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing tactics to test now? During the course you'll discover the key concepts of product-led and marketing-led growth as well as ready-to-apply tactics that will help you grow your app business. You'll explore all the app marketing channels and PLG mechanisms worth focusing on and prioritize your work on them

Take a structured, full-funnel approach to growing your app's userbase & revenue

Course syllabus

We'll meet for live workshops at 17.00 - 18.30 CET. We'll go through the material, do light exercises in breakout rooms, and I'll answer all your pressing questions during the Q&amp;A at the end of each workshop.

Five live workshops

Throughout the whole course and after it's over I'll be answering all your questions in our Slack channel.

AMA / Q&A

In between workshops you'll be looking into data, your users' needs, and work on the strategy, tactics, and roadmap for growing your app. I'll be happy to give feedback on your projects!

Weekly projects

Course schedule

Founders (Seed-Series A/B) who want&nbsp;to learn the mechanics and design a winning strategy for scaling the app's revenue and acquisition

Paid UA, ASO, CRM experts trying to break into growth roles, build a holistic approach to marketing, and work closer with product teams

Product Managers who want to understand the value of marketing and approach growth not only through the lens of product features and UX 🚀

Marketing executives turning a mobile app into an extra revenue stream or transitioning from digital marketing into mobile 🎯

Other professionals working in app growth teams and interested in learning about app growth, user acquisition, retention, and monetization

This course is for:

During this course you will:

<ul><li>Break down your growth goals and KPIs into actionable metrics&nbsp;and measure the impact of moving each of them. </li><li>Assess the growth of your app and identify your biggest growth opportunities.</li></ul> Bonus: Templates for funnel analysis, scenario

Decide which parts of the app growth funnel and methods to focus on

<ul><li>Learn the paid and organic strategies to drive efficient user acquisition.</li><li>Apply the best practices, current trends (like UGC), and creative experimentation strategy.</li><li>Learn how to optimize the channels' performance in the post-IDFA era.</li></ul> Bonus: Channel matrix template

Develop your user acquisition strategy and define the marketing channels' mix

<ul><li>Examine the potential of viral and content loops for decreasing your CACs.</li><li>Review the state of your activation and retention to make sure they contribute to user and revenue growth.</li></ul> Bonus: Templates for engineering your product viral and referral loops

Dive into product-led growth and learn how to integrate additional growth loops into your app and power up your user acquisition

<ul><li>Build and prioritize a roadmap of monetization experiments to scale revenue.</li><li>Optimize your paywall, pricing, packaging, and discount strategy to increase conversion rates.</li><li>Apply top tactics for revenue growth.</li></ul> Bonus: Experiment launch and analysis templates, interview guides.

Maximize subscriber conversion, retention, and increase LTVs
 

Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business

Ekaterina Gamsriegler

Cohort 7

Cohort 8

Are you stuck trying to move top-level KPIs - but can’t seem to make a lasting impact on the business?&nbsp; Are you trying to find examples of other companies trying similar initiatives - but can’t find proof points or pick the right growth lever to address the business opportunity?&nbsp; Do your current OKRs or goals feel esoteric and bespoke to the product or technology organization – but aren’t understood well by your business stakeholders?&nbsp; Is your team pushing you to move faster and launch – but you’re not confident on the launches having any actual impact?&nbsp; Is your team launching features that executives don’t approve of too late in the cycle – but you don’t know how to change that?&nbsp; Have you been working on it for a while—but still don’t have an actionable plan? Then this course was made for you—and now's the best time to break the patterns and drive revenue for your team and directly contribute to top-line growth. Join product managers from Uber, Google, Meta, Twilio, Tinder, Expedia and more that have taken the course and seen immediate impact in their career.&nbsp; We come across so many Product Managers every day who try hard to make a direct impact on revenue. But they stumble along the way, costing them a ton of time and opportunities.&nbsp; Don’t get us wrong. They are extremely talented. But they lack the guidance, frameworks, and tactics that could have saved them years and made their teams millions of dollars more.&nbsp; Meanwhile, the PMs with the right revenue growth tools, case studies, and frameworks fly right by them. They don’t stay stuck and just “pray” something changes. Just like them, if you had the right tools, case studies, and frameworks in your arsenal a year ago, you would have: ✅ Unlocked the growth levers in your product using real-world case studies as examples.✅ Confidently driven tangible, lasting, and repeatable impact quarter after quarter.&nbsp;✅ Gotten promoted as a result of your direct contribution to company revenues.&nbsp;✅ Built and gotten executive approval for a quarterly roadmap that significantly impacts your business revenue KPIs.✅ Figured out your revenue equation, through the inputs, the outputs, and the interaction of these variables. When you join, you will get access to:🎚️ 8 Growth Levers · 🚀 200+ Experiment Database · 🤖 AI Growth Copilot🎯 Litmus Framework · 🗞️ Newsletter · 📅 Personalized Guidance Each course will include: ↳ Direct access to Gaurav and Kunal ↳ 5.5 hours of live lessons and group feedback over 3 weeks↳ 2 hours of prep-work or assignments↳ 2 hour-long optional office hours↳ Personalized Loom Feedback based on Take-Home Submissions You should not join if:🛑 You are not interested in making roadmap or growth strategy changes in the next quarter🛑 You are not willing to commit at least 7 hours over the 3-week period🛑 You are unable to attend the 3 required live sessions

Your days of feeling stuck trying to move the business ends today. 

Tuesdays & Thursdays

B2B and Marketplace Product Managers that want to crush their business outcomes

Product Managers who want to learn proven strategies to meet their revenue targets

Mid-Career Product Managers who want to learn better ways to build confidence and gain executive buy-in for a Growth Roadmap

Who is this course for

What you’ll get out of this course

💰 Identify your revenue equation to fully understand all the inputs that drive your business, the outputs you want to prioritize, and how these variables interact.

Deeper understanding of your product and its revenue equation

🤿 Deep dive into 20+ case studies of successful growth experiments to help you identify pitfalls and successes.📋 Get a standardized Litmus template to help you evaluate each product idea.🎚️ Learn 8 Growth Levers that can be applied to your own product.

Evaluate real case studies in live lessons

🤖 The Insider Growth Copilot will help you ideate and iterate using proven experiments from our database.🔁 Receive instant feedback from the Copilot, with your instructors always reviewing.

Use our AI Growth Copilot to evaluate your growth ideas

🎯 Learn the Litmus Framework to adjust your roadmap for making the best bets you can.☑️ Apply key strategies to get buy-in from key stakeholders.&nbsp;

Create a roadmap primed for executive buy-In

🚀 Get access to an exclusive database of 200+ experiments. 🧠 This invaluable resource provides you with a wealth of tested strategies and insights that you can immediately apply to your job.

Gain access to a proven experiment database

💡 Customized guidance and ideas to help you develop your roadmaps.📆 1:1 reviews for your Litmus Roadmap.

Personalized Guidance

Learn and apply 8 growth levers using a proven roadmap framework to boost your product's revenue next quarter with our growth copilot. 

Kunal Thadani

Head of Revenue Product @ Houzz

Gaurav Hardikar

VP Product @ HomeLight


Cohort 3

Cohort 4

TL;DR﻿👉 I'LL GUIDE YOU TO BUILD YOUR TEAM OF AI ASSISTANTS -- NO CODE SKILLS REQUIREDWith real-world GPT agent examples to scale your 1-3 people business, solo professional, freelancing, or consulting practice. 👉👉 THIS IS A DIRECT ROI HANDS-ON CHALLENGE, NOT LIMITED TO THEORY OR DEMOSYou'll ship working AI agents and immediately integrate them into your business workflow. by the end of the challenge, you'll SAVE 300+ hours/year and OR make room to ADD $10k-$40k REVENUE/year without hiring or burnout. 👉👉👉 YOUR COMMITMENT TO GET TO 10h+ / WEEK OF SAVINGS1. Join all the live workshops &amp; support sessions,2. Work on your assignments week by week3. Invest 6-8h / week to build your AI team.You must put in the work. Magic is reserved for the quantum world. 👉👉👉👉 MY PERSONAL GUARANTEEIf you get the work done, you'll have a team of AI assistants &amp; agents saving you at least 10h/week. If not, I'll return your money or continue working with you for free until we get you to save 10h/week with no-code AI. LIVE WORKSHOPS INCLUDED:* 6 live working sessions with examples &amp; FULL ACCESS to my real-world GPTs + live hands-on projects.* 4 live support hours/week&nbsp;to go through your workflow &amp; assist you in building your GPT team.* 4 assignment milestones week by week to get your GPT team built by week 4.* 2 x BONUS SUPPORT SESSIONS: This cohort includes 2 x 1.5 hours of additional support sessions to complete your GPTs &amp; Agents in weeks 5 &amp; 6. ---- As solo professionals or busy founders, we're used to wearing too many hats. Including handling sales calls &amp; client work. I've discovered that AI is here to help us change that and get back 1-2 full days/week. After this 4-week hands-on challenge, you'll delegate go-to-market &amp; Growth tasks that are not your core value, including but limited to:✅ Value Proposition / Sales Pitch / Offer Creation✅ Revenue &amp; Segmentation Analysis✅ Social Network Post Copywriting✅ Sales / Interview Call Analyzer✅ Customer/ICP Research✅ Landing Page Copywriting✅ Client Contract Creation✅ Sales Email Copywriting✅ Newsletter Copywriting✅ Sales Proposal Creation✅ P&amp;L Analysis✅ Legal While also scale your core-value tasks with assistants like:✅ Brainstorm client deliverables or strategies✅ Client follow-up assistant✅ Client report builder✅ Meeting preparation... and many other use cases That way, you can self-scale and get back at least 8 hours/week for yourself... or add $10-40K revenue/year. Instead of:❌ Writing client contracts❌ Writing sales proposals❌ Juggling through call data❌ Writing marketing content❌ Putting together follow-up emails❌ Browsing countless PDFs and internet data❌ Researching people before discovery calls❌ Starting from scratch client deliverables or reports...and countless more use cases that can be assisted by AI. You'll:✅&nbsp;Focus on strategic thinking and getting core value work done✅&nbsp;Manage better your day, team and clients✅&nbsp;Reclaim +10 hours/ week ✅ INCLUDES REAL-WORLD PROMPTS, TOOLS &amp; USE CASES FOR SOLO-PROS, FREELANCERS &amp; CONSULTANTSThe use cases &amp; custom GPTs are the real ones I've built for Predictable Innovation Strategy, my go-to-market consulting firm. They are helping me save 40 % working hours and focus on where my client's value is. ✅ What tools will we use? All no-code for non-techy professionals.→ ChatGPT Custom GPTs (and compare with Claude &amp; Gemini).→ Zapier to create automated agents/workflows. ✅ What's the program schedule?→ 6 live Workshops every Tuesday at 1 PM EST (weeks 1 to 4).→ 4 live Support / Q&amp;A Sessions every Thursday at 1 PM EST (weeks 1 to 4).→ 2 additional support sessions (weeks 5 &amp; 6).

Turn AI into your 24/7 assistant—so you can focus on what clients pay you for

Enrollment ends

Live workshop with lectures, demos, and showcases of tools and use cases. You'll have time to work on your own and test the use cases with the tools.

Live Workshop - Research with AI

Live Workshop - Positioning Strategy with AI

Get live feedback on your assignments, and tests, ideate new use cases, or discuss how to adapt the toolset to your unique scenario and systems with your peers and Jose.

[Optional] Q&A // Office Hours

Live Workshop - Messaging with AI

Live Workshop - Building go-to-market and awareness sequence with AI

We'll welcome our guest speaker on Prompt Engineering during the first 30 minutes of the session: <a href="https://www.linkedin.com/in/robertwcampbell/" rel="noopener noreferrer" target="_blank">Robert Campbell.</a>You'll be able to ask him advanced questions on promoting. Then we'll move to 1h of regular Q&amp;A on your progress with AI.

[Optional] Q&A + Guest Lecture on Prompt Engineering

Get feedback and answers from me and your cohort of peers in between sessions in your Maven student hub.

Live Community

Every session, you will get an assignment to apply the learnings before joining the Q&amp;A and getting feedback from your peers and the instructor. This is about testing and making it work for your workflow and use cases. So you can spend as much or as little time as you want.

[Optional] Session Assignments

Continue getting the support of the instructor and a group of leaders optimizing their systems with AI. You can join by-weekly Q&amp;A // Office Hours calls, get bonus videos, and get answers in the community forums. Available for the first 10 members of a cohort

[Bonus] 1 Month Community Access

Go-to-market &amp; Growth Operators

Solo-Consultants, Freelancers AND Independent Professionals

Solopreneurs &amp; Small Business Owners

This hands-on course is specifically created for...

What you’ll get after 4-weeks

With my custom GPT Agents, <a href="https://www.predictableinnovation.com" rel="noopener noreferrer" target="_blank">my company</a> saves up to 40% of working time. I'll help you achieve the same and integrate AI in your professional practice. Start reclaiming hours (eventually days) as soon as your first few agents are live.

Immediate ROI — Save +10h / week

You'll actually&nbsp;build and deploy&nbsp;your team of AI Assistants with my support — no fluff, purely hands-on.

Custom GPTs AI Assistants ready to handle your tasks

Automate repetitive administrative, research, delivery creation or content-generation tasks. Remove burnout and the inability to focus on high-value work.

Reduced Time Spent on Mundane Tasks

With routine tasks automated, you can comfortably onboard more clients if desired.

Scalable Client Handling

GPT agents follow standardized prompts and workflows, reducing errors and speeding up your deliverables. You'll be able to maintaining high quality when juggling too many responsibilities.

Consistent Client Quality & Faster Delivery

Gain hands-on experience creating custom GPT. Understand the difference between agents, chatbots &amp; custom GPTs to make scale choices. You'll be ahead of the curve in your industry.

Robust Foundation in AI No-Code Tools

Reclaim at least 10h/week to invest in strategic thinking, professional development, or simply enjoying your personal life. Reduce the feelings of time constraints, overwhelm, and exhaustion.

More Personal Time & Reduced Burnout

Reclaim 10h+/week (at least) with your AI team. A 4-week hands-on challenge for non-techy pros to scale your GTM & growth operations

Jose Bermejo

3xFounder, MBA, solo-consultant, fractional CRO/CMO, business performance coach.

Cohort 9

Cohort 10

The ChallengeWhen you start work each day, where’s the first place you look: your goals or someone else’s messages? You start each day with the best intentions, but somehow find yourself constantly reacting instead of leading.&nbsp;Sure, it would be nice to focus on your own goals, but you care about those other people (or at least some of them 😁). They’re colleagues and customers, family and friends... 🤹 How can you collaborate with them responsively without forsaking your goals and becoming just a (re-)Actor in their story? 🎬 Your days are filled with back-to-back meetings, sky-high customer or investor expectations, wishes that your team could move faster sooner, that you could move even faster and work on what really matters instead of fighting fires. As you try to move faster, people fall short of your expectations and their potential. It causes friction and frustration (even if you hide it well). It's uncomfortable to call out, so you avoid giving feedback or mention it lightly, which makes the situation more uncomfortable. Eventually, you decide to give feedback. Sometimes it goes okay. Often, you try to move through and out of the conversation as quickly as possible because it feels so awkward. Growth and improvements rarely last. You take on more work yourself to get it done. The Solution (Evidence-based. Immediately applicable.)⏱️&nbsp;EVERYTHING YOU READ BELOW WILL BE ORIENTED TO IMMEDIATE APPLICATION DURING THE COURSE ⏳What if you could shift from being a re-Actor in someone else's story to becoming the (co-) Author of your own? This course will support you, step by step, in building your Operating System to make this shift. Fancy apps aren't enough. Nor are bursts of motivation. A sustainable Operating System has 3 features:🧰 Tools (simple enough to keep using, and amplified by AI)🔁&nbsp;Habits (the tools don't use themselves...except for some of the AI ones we'll build)🧠 Mindsets (you can "productively" spend your life responding to other people's messages and requests--or build something that matters) No, "perfection" isn't possible (or even desirable). But our days--and our results--completely shift when we focus our attention systematically instead of ad-hoc and reactively. And our conversations shift when we stop trying to fix people and start inspiring them to take action and grow. We teach you how to do this by using straightforward approaches that reliably transform defensiveness and friction into self-reflection, connection, and motivation to grow. You will start to look forward to feedback conversations because you will know how to use them as powerful tools for building trust and deepening connection. You will also explore your own mindsets and beliefs around feedback, identifying your own patterns around conflict avoidance, people-pleasing, and controlling behaviors. Once you've shifted the way you manage yourself and lead your team conversations, applying evidence-based approaches tested with 1000s of managers and amplified with AI, the whole game becomes fun again. Bonus:📝 You will also get 5 step-by-step facilitation guides for sharing and teaching your team members everything we cover in this course. This helps establish shared language and frameworks within your team/organization, and positions you as the leader of change. 📖&nbsp; You'll also get our 20-page Offsite Playbook with step-by-step guidance on how to design and facilitate unforgettable team and company gatherings. 🚀 And you'll get to do this while in a practice lab with other high-growth leaders.

Spend your days fighting fires or each other?

Sundays (+ 1 Thursday)

Weekly Office Hours

High-Growth ManagersReady to move out of IC mode, you want to be the inspiring leader people thank for the rest of their careers.

ExecutivesYou know there's a better way than back-to-back meetings everyday. To scale your impact, you know you must scale yourself first

Startup FoundersYou're expanding your focus from building a product to building a team. And to do so, you need the team to step up fast.

You'll have the Inner and Outer Game in place:<ul><li>A systematic set of habits, tools, and mindsets to define What Matters Most each day and week</li><li>You'll be using your emotions as signals for what needs to happen next</li><li>Your mind will be at ease</li></ul>

Clear Focus & Emotional Balance

Whether you're currently intimidated by AI, curious, or all-in, you will:<ul><li>know exactly how to leverage Claude and ChatGPT to improve your skills and help you prepare for key conversations</li><li>have your own CustomGPT to do a recurring management task FOR you</li></ul>

AI As Your Ally (including your own CustomGPT)

<ul><li>Next Actions template (simplest tool possible to stay organized)</li><li>Weekly Preview Checklist (define what matters most and who should do it)</li><li>Daily Defining Checklist</li></ul>

The Operating System (feel on top of your s***)

<ul><li>Know how to decide WHAT to delegate to increase your leverage</li><li>Know HOW to delegate (to a person or AI) in ways that build confidence and follow-through</li></ul>

The Leverage Framework

<ul><li>GAIN Template for how to structure feedback conversations that inspire response-ability, action, and growth</li><li>how to use AI to prepare and practice</li></ul>

GAIN Feedback Framework

<ul><li>GROW Template for coaching conversations</li><li>The key skill to coach effectively</li><li>Know the difference between a feedback and a coaching conversation</li><li>how to use AI to practice and get feedback on a coaching conversation</li></ul>

GROW Coaching Framework

What if you felt on top of everything and your team were aligning and growing through every conversation with you?

Lightning Lessons

Become a Full-Stack Growth Leader