Unlock Black Friday Cyber Monday (& Q4) Success
Hosted by Jamie A. Lee
What you'll learn
Land your optimal BFCM offer, campaign, & checklist
Acquire (& retain) your new BFCM customers long-term
Review practical applications of AI to supercharge your BFCM
Why this topic matters
You'll learn from
Jamie A. Lee
eCom VP, w/ 14+ yrs of growing eComm @ Nike, Everlane, Walmart, & Vital Proteins
Jamie is an eCommerce exec with 14+ years of experience of driving digital & omnichannel growth across established brands (Nike, Walmart, EA, & Sony) and growth brands (Vital Proteins, Everlane). Notable highlights: She was on the founding team of Walmart's Online Grocery service, scaling from markets 1 to 1000+; as GM, built Nike's new Global Apparel eCommerce org & team from scratch and launched new product lines (maternity, yoga, Hijab); and as VP of Digital led Vital Protein's eCom team to profitable growth (team building, channel development via DTC & Amazon) that completed a full Nestle acquisition.
She has spoken at conferences such as eTail (West & East flagship events) on digital growth, acquisition, and profitability; and was a keynote speaker at signature events at her alma matters, UC Berkeley (MBA) and University of Southern California (Bachelors) and at UC Dublin. She has also recently been named 30 Most Influential (eCommerce) in '22 and Top Women in Retail on the Rise in '21.
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