Staging environment

Unlock Black Friday Cyber Monday (& Q4) Success

Hosted by Jamie A. Lee

What you'll learn

Land your optimal BFCM offer, campaign, & checklist

Create an offer that will optimize customer acquisition & truly converts, and leave with a checklist of top BFCM to-dos

Acquire (& retain) your new BFCM customers long-term

BFCM can sometimes bring in your least valuable customers - learn how to improve customer quality and retain this spike

Review practical applications of AI to supercharge your BFCM

Leverage AI in practical ways to optimize your BFCM process

Why this topic matters

BFCM is one of your most - if not the most - critical commercial moment of the year. Learn the key ingredients of success pulled from 15+ years of eCommerce experience, and Black Friday Cyber Mondays across Fortune 100 organizations (Nike, Walmart, Sony, EA) and emerging brands (Everlane, Vital Proteins). You'll also learn what not to do!

You'll learn from

Jamie A. Lee

eCom VP, w/ 14+ yrs of growing eComm @ Nike, Everlane, Walmart, & Vital Proteins

Jamie is an eCommerce exec with 14+ years of experience of driving digital & omnichannel growth across established brands (Nike, Walmart, EA, & Sony) and growth brands (Vital Proteins, Everlane). Notable highlights: She was on the founding team of Walmart's Online Grocery service, scaling from markets 1 to 1000+; as GM, built Nike's new Global Apparel eCommerce org & team from scratch and launched new product lines (maternity, yoga, Hijab); and as VP of Digital led Vital Protein's eCom team to profitable growth (team building, channel development via DTC & Amazon) that completed a full Nestle acquisition.


She has spoken at conferences such as eTail (West & East flagship events) on digital growth, acquisition, and profitability; and was a keynote speaker at signature events at her alma matters, UC Berkeley (MBA) and University of Southern California (Bachelors) and at UC Dublin. She has also recently been named 30 Most Influential (eCommerce) in '22 and Top Women in Retail on the Rise in '21.

© 2025 Maven Learning, Inc.