Getting Ready Agentic eCommerce: Build Smarter, Sell Lighter

Hosted by Julekha Khatun

In this video

What you'll learn

Explain what is agentic web?

The 3 core shifts already reshaping customer behavior (and what that means for your store + funnel)

Complete an Mini Agentic Audit you can apply immediately

A simple decision framework to spot low-effort, high-impact upgrades you can implement this month.

Identify key upgrades

One concrete 7-day action to reduce friction and increase trust without adding another tool

Why this topic matters

We’re entering a world where shoppers increasingly rely on intelligent agents to filter options, compare brands, and make decisions faster. That means your landing pages and funnels aren’t the only interface anymore; your clarity, proof, and friction level become the real conversion engine. This workshop prepares your store to be easy to evaluate and easy to buy from now and in the agentic future.

You'll learn from

Julekha Khatun

Product & Technology Executive. AI and Digital Transformation

I am Julekha Khatun, a consumer product and AI leader with over 20 years of experience building smart data and marketing systems.

As Global Director of Product Management at Nike, I led a major marketing shift that grew customer base by 20 percent and lifted engagement by 70 percent. At Deloitte, I helped large brands like Target, PVH, Ulta Beauty, and Elevance Health change how they use data and digital tools.

Today, through my startup, I build AI-powered marketing tools. Everything I teach comes from real work I am doing right now, so it is practical, fresh, and easy to use.

Previously at Nike Inc, Deloitte

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Getting Ready for the Agentic Web - Roadmap for agentic commerce startegy

Julekha Khatun

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